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PayResult
Digital Agency
Accountable, Flexible and Personable
www.payresult.ru
We Care - Your Business Is Growing Online
120 new projects
per year
Interior & Architectural Design
Studio in Saint-Petersburg
https://www.artumstudio.ru
1,300 new
clients per year
Online Russian TV Service
for Europe and USA
http://new-rus.tv
2,800 new
patients per year
Medical Clinic Network
in Saint-Petersburg
http://euromed.ru
19,200 new
customers per year
Worldwide
Dresses Online Store
https://www.newyorkdress.com
1,500 new
students per year
High Оnline School
in Russia
http://sredaobuchenia.ru
www.payresult.ru
We Can Work Both In Complex Projects
And Solve Individual Cases
Online
Advertising
SEO
Web Analytics
Social Media Email Marketing
Integration Optimization
Content
Marketing
Reporting
Traffic Website Revenue
www.payresult.ru
Flexible and Adjustable Reporting
Analytics → Advertising → Website → Conversions Tracking → Sales → Repeat Sales → Revenue
www.payresult.ru
Online Advertising Management
We provide KPI: the maximum sales volume within a given budget
www.payresult.ru
Social Media Management & Advertising
We provide KPI: the maximum reach within a given budget
www.payresult.ru
Content Management & Search Engine Optimization
We provide KPI: increased traffic, improved behavioral factors, maximum sales volume within a given budget
www.payresult.ru
Website & Landing Pages Optimization
To Increase Conversion From Visitors to Calls and Orders
www.payresult.ru
Product, Actions and Service Improvement
We analyze, develop and discuss variants of marketing actions, implementing and testing different strategies
«The biggest discovery was that the problem is not in the number of new
patients, but in the insufficient number of doctors in our children’s clinic.
While we were looking for new doctors, we agreed that doctors
already working in the clinic should contact patients who could not make an
appointment, and were looking for the possibility of additional admission. As
a result, the number of primary patients increased by 30%, revenue - by 50%.
But most importantly - we’ve received a lot of good reviews from patients
impressed by our service!
In July 2016, our children's clinic was unprofitable. In March 2018,
we’ll open new children's clinic in the south part of St. Petersburg.»
Natalia Poltarakova, Commercial Director in Euromed Group
poltarakova@euromed-group.ru
www.payresult.ru
We are small digital agency -
so we can be accountable,
flexible and personable unlike
the large ones
www.payresult.ru
Our Special Features
We provide all kinds
of services in the digital
marketing field
Our distributed team
works all over the world
7 days in a week
We can speak and write
both in Russian
and in English
Affordable cost -
there are low taxes in Russia.
Distributed team - we don’t need
an office
www.payresult.ru
Let’s Look
Some of Our Cases
NewYorkDress.com: From the Downtrend to the Raising Trend
in Organic Traffic and Revenue for 6 Months
Over the last 4 years (1 feb 2013 - 31 jan 2017) NewYorkDress.com lost $X,XXX,XXX because of constant
decrease of organic traffic from search engines.
Here’s the breakdown:
● 1 feb 2014 - 31 jan 2015 vs. 1 feb 2013 - 31 jan 2014: 12.91% decrease in traffic, 3.75% decrease in
revenue
● 1 feb 2015 - 31 jan 2016 vs. 1 feb 2014 - 31 jan 2015: 32.96% decrease in traffic, 27.75% decrease in
revenue
● 1 feb 2016 - 31 jan 2017 vs. 1 feb 2015 - 31 jan 2016: 33.15% decrease in traffic, 37.44% decrease in
revenue
The reason is that search engines are constantly changing their ranking algorithms and if no optimization
action is taken even great sites suffer from decrease of organic search traffic.
We offer you to stop this trend within 3-6 months and after 9 month significantly increase revenue from
search engines.
www.payresult.ru
6 Month Later
On the charts above we can see the seasonal downtrend as in 2016 and in 2017 year. From July 2016 to
November 2016 the seasonal downtrend is 54% and in the same period 2017 the seasonal downtrend is
23%. This is 43% more efficient than previous year.
In November 2017 we’ve exceeded previous year results in revenue from organic traffic by 1,86%.
Changes in domain name and website structure in December 2017 have had a negative effect on the all
organic parameters including transactions amount.
www.payresult.ru
Americangrill.ru: Increase ROAS
by 47% for 1 Year
Over the last year (January 2016 - January
2017) online store’s revenue and return on
investment in advertising (ROAS) have
steadily decreased.
In January 2017 the ROAS is amounted to
943.29%, which is below the profitability
threshold, taking into account all costs.
The online store have asked our agency to
increase the return on investment in
advertising and, if possible, revenue.
.
www.payresult.ru
1 Year Later
In the charts above we can see a seasonal downtrend in both 2016 and 2017.
In 2017, revenue has a growth trend, and the largest excess of last year's values ​​reaches in August
and September 2017 (19% and 37% respectively). The ROAS in 2017 is much higher than in the same
period of 2016 (47% an average).
www.payresult.ru
New-rus.tv - is the online service which is broadcasting Russian TV channels to expat customers in
Europe and USA.
From 2013 to 2017, the company grew out from a small project to the second place in the market
after the Kartina TV.
The main growth of the client’s base was provided by online advertising which was provided by our
agency. In search engine results the New-rus.tv website was on 40+ positions for the most non-
brand keywords.
In September 2017, we proposed to start search engine optimization (SEO) works, predicting an
increase in revenues from organic traffic by 1500-2000€ per month.
www.payresult.ru
New-rus.tv: Increase in Revenue from Organic Traffic
2.7 times for 4 Months
4 Month Later
The first two places in the advertising are occupied by the
tebox.eu and www.newru.tv landing pages created by our
agency for better reach of the advertising traffic.
New-rus.tv website is on the 4th place in SERP by "Russian
TV in Germany" keyword. We move from the 40+ position
to the TOP-10 on the most of the target keywords.
www.payresult.ru
www.payresult.ru
Deti-Euromed.ru is a premium medical clinic for kid’s in Saint-Petersburg.
During this project, we’ve found that 30% of patients were not assigned because of a lack of time
for admission to doctors. At this time, doctors' offices were not used, so the clinic's revenue was
reduced due to a shortage of doctors.
The clinic hired additional staff and doctors began to make phone calls to the patients with
additional options: to make an appointment at half an hour after a office hours or visit the patient’s
home.
As a result, the number of patients served by the clinic increased by 30%, and revenue
increased by 50%. In addition, this service has caused a wave of enthusiastic feedback and as a
result - an increase in brand traffic by 2.4 times within 1 year.
Euromed Kids: Increase in Revenue and Brand Organic Traffic
2.4 times for 1 Year
1 Year Later
www.payresult.ru
At this screenshots we can see some reviews and
the brand organic traffic growth 2.4 times in 2017
from Yandex (the most popular Russian search
engine).
www.payresult.ru
What Do You Need?
Analytics & Reporting
www.payresult.ru
Digital Strategy
Social Media
Marketing
SEM & SEO
Online Advertising
What Do You Already Have
From The Above?
We Can
Create All
What You Need
www.payresult.ru
OR
Add Something
That Is Missing
www.payresult.ru

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Payresult Digital Agency

  • 1. PayResult Digital Agency Accountable, Flexible and Personable www.payresult.ru
  • 2. We Care - Your Business Is Growing Online 120 new projects per year Interior & Architectural Design Studio in Saint-Petersburg https://www.artumstudio.ru 1,300 new clients per year Online Russian TV Service for Europe and USA http://new-rus.tv 2,800 new patients per year Medical Clinic Network in Saint-Petersburg http://euromed.ru 19,200 new customers per year Worldwide Dresses Online Store https://www.newyorkdress.com 1,500 new students per year High Оnline School in Russia http://sredaobuchenia.ru www.payresult.ru
  • 3. We Can Work Both In Complex Projects And Solve Individual Cases Online Advertising SEO Web Analytics Social Media Email Marketing Integration Optimization Content Marketing Reporting Traffic Website Revenue www.payresult.ru
  • 4. Flexible and Adjustable Reporting Analytics → Advertising → Website → Conversions Tracking → Sales → Repeat Sales → Revenue www.payresult.ru
  • 5. Online Advertising Management We provide KPI: the maximum sales volume within a given budget www.payresult.ru
  • 6. Social Media Management & Advertising We provide KPI: the maximum reach within a given budget www.payresult.ru
  • 7. Content Management & Search Engine Optimization We provide KPI: increased traffic, improved behavioral factors, maximum sales volume within a given budget www.payresult.ru
  • 8. Website & Landing Pages Optimization To Increase Conversion From Visitors to Calls and Orders www.payresult.ru
  • 9. Product, Actions and Service Improvement We analyze, develop and discuss variants of marketing actions, implementing and testing different strategies «The biggest discovery was that the problem is not in the number of new patients, but in the insufficient number of doctors in our children’s clinic. While we were looking for new doctors, we agreed that doctors already working in the clinic should contact patients who could not make an appointment, and were looking for the possibility of additional admission. As a result, the number of primary patients increased by 30%, revenue - by 50%. But most importantly - we’ve received a lot of good reviews from patients impressed by our service! In July 2016, our children's clinic was unprofitable. In March 2018, we’ll open new children's clinic in the south part of St. Petersburg.» Natalia Poltarakova, Commercial Director in Euromed Group poltarakova@euromed-group.ru www.payresult.ru
  • 10. We are small digital agency - so we can be accountable, flexible and personable unlike the large ones www.payresult.ru Our Special Features We provide all kinds of services in the digital marketing field Our distributed team works all over the world 7 days in a week We can speak and write both in Russian and in English Affordable cost - there are low taxes in Russia. Distributed team - we don’t need an office
  • 12. NewYorkDress.com: From the Downtrend to the Raising Trend in Organic Traffic and Revenue for 6 Months Over the last 4 years (1 feb 2013 - 31 jan 2017) NewYorkDress.com lost $X,XXX,XXX because of constant decrease of organic traffic from search engines. Here’s the breakdown: ● 1 feb 2014 - 31 jan 2015 vs. 1 feb 2013 - 31 jan 2014: 12.91% decrease in traffic, 3.75% decrease in revenue ● 1 feb 2015 - 31 jan 2016 vs. 1 feb 2014 - 31 jan 2015: 32.96% decrease in traffic, 27.75% decrease in revenue ● 1 feb 2016 - 31 jan 2017 vs. 1 feb 2015 - 31 jan 2016: 33.15% decrease in traffic, 37.44% decrease in revenue The reason is that search engines are constantly changing their ranking algorithms and if no optimization action is taken even great sites suffer from decrease of organic search traffic. We offer you to stop this trend within 3-6 months and after 9 month significantly increase revenue from search engines. www.payresult.ru
  • 13. 6 Month Later On the charts above we can see the seasonal downtrend as in 2016 and in 2017 year. From July 2016 to November 2016 the seasonal downtrend is 54% and in the same period 2017 the seasonal downtrend is 23%. This is 43% more efficient than previous year. In November 2017 we’ve exceeded previous year results in revenue from organic traffic by 1,86%. Changes in domain name and website structure in December 2017 have had a negative effect on the all organic parameters including transactions amount. www.payresult.ru
  • 14. Americangrill.ru: Increase ROAS by 47% for 1 Year Over the last year (January 2016 - January 2017) online store’s revenue and return on investment in advertising (ROAS) have steadily decreased. In January 2017 the ROAS is amounted to 943.29%, which is below the profitability threshold, taking into account all costs. The online store have asked our agency to increase the return on investment in advertising and, if possible, revenue. . www.payresult.ru
  • 15. 1 Year Later In the charts above we can see a seasonal downtrend in both 2016 and 2017. In 2017, revenue has a growth trend, and the largest excess of last year's values ​​reaches in August and September 2017 (19% and 37% respectively). The ROAS in 2017 is much higher than in the same period of 2016 (47% an average). www.payresult.ru
  • 16. New-rus.tv - is the online service which is broadcasting Russian TV channels to expat customers in Europe and USA. From 2013 to 2017, the company grew out from a small project to the second place in the market after the Kartina TV. The main growth of the client’s base was provided by online advertising which was provided by our agency. In search engine results the New-rus.tv website was on 40+ positions for the most non- brand keywords. In September 2017, we proposed to start search engine optimization (SEO) works, predicting an increase in revenues from organic traffic by 1500-2000€ per month. www.payresult.ru New-rus.tv: Increase in Revenue from Organic Traffic 2.7 times for 4 Months
  • 17. 4 Month Later The first two places in the advertising are occupied by the tebox.eu and www.newru.tv landing pages created by our agency for better reach of the advertising traffic. New-rus.tv website is on the 4th place in SERP by "Russian TV in Germany" keyword. We move from the 40+ position to the TOP-10 on the most of the target keywords. www.payresult.ru
  • 18. www.payresult.ru Deti-Euromed.ru is a premium medical clinic for kid’s in Saint-Petersburg. During this project, we’ve found that 30% of patients were not assigned because of a lack of time for admission to doctors. At this time, doctors' offices were not used, so the clinic's revenue was reduced due to a shortage of doctors. The clinic hired additional staff and doctors began to make phone calls to the patients with additional options: to make an appointment at half an hour after a office hours or visit the patient’s home. As a result, the number of patients served by the clinic increased by 30%, and revenue increased by 50%. In addition, this service has caused a wave of enthusiastic feedback and as a result - an increase in brand traffic by 2.4 times within 1 year. Euromed Kids: Increase in Revenue and Brand Organic Traffic 2.4 times for 1 Year
  • 19. 1 Year Later www.payresult.ru At this screenshots we can see some reviews and the brand organic traffic growth 2.4 times in 2017 from Yandex (the most popular Russian search engine).
  • 21. Analytics & Reporting www.payresult.ru Digital Strategy Social Media Marketing SEM & SEO Online Advertising What Do You Already Have From The Above?
  • 22. We Can Create All What You Need www.payresult.ru OR Add Something That Is Missing