MO-BIZZ Project: Presentation at the Eurocloud Congress
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The document discusses fostering mobile business through enhanced cloud solutions. It describes how mobile devices have become necessary due to increased connectivity demands, online purchasing trends, and the rise of smaller companies. It then outlines challenges around developing mobile apps and services, and proposes a consortium called MO-BIZZ that will create a common platform and components to demonstrate business experiments involving CRM, ERP, marketing and other solutions across several European countries. The platform aims to provide value to app developers, businesses, and telecom operators.
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MO-BIZZ Project: Presentation at the Eurocloud Congress
- 1. Fostering Mobile Business through Enhanced Cloud Solutions Luxemburg, October 8th, 2012
- 2. How has the need for mobile devices come about? Communications gone wild • The proliferation and commoditization of mobile communications • Global coverage and resulting need for 24/7 connectivity • Large demand for Mobile devices • Convergence of services in the devices themselves 2
- 3. How has the need for mobile devices come about? (1) Online Purchasing • Online purchasing becoming increasingly popular and going global • Speed of Purchasing • Simplification of purchasing process • 24/7 access to the technology and services to purchase 3
- 4. How has the need for mobile devices come about? (2) Online David and Goliath Phenomenon • Smaller companies are threatening large enterprises • Small companies can service a large amount of customers • The proliferation of Social networking • Smart Social CRM strategies 4
- 5. Development, Deployment and Delivery Keeping it simple • Don’t rush only to establish presence • Build the right platform • Build the right apps • Use the right Route to market 5
- 6. Development, Deployment and Delivery Gaining credibility is key • Strike the right partnerships with the right players • Employ commercial best practices • Use the right marketing • Simplify 6
- 7. Development, Deployment and Delivery Use the right strategy • Use the right technology at the right time • Get the pricing right • Use the a sound business model • Provide the right solution to the problem 7
- 8. Overview Mobile devices are a catalyst for IT growth and cloud services adoption Operators have a variety of assets that can be exploited in a better way There is a need for new mobile cloud service platforms for business purposes 8
- 9. Main challenges to be addressed Rethink commercial models Build up a strategic global and subscriber data approach to mobile cloud management Main challenges Transform business models Develop efficient cooperation and develop mobile services to create a successful ecosystem 9
- 10. MO-BIZZ consortium MO-BIZZ is a consortium Germany Romania France Slovenia Portugal Spain Greece 10
- 11. Proposed solution • MO-BIZZ will make available a service platform for mobile business apps. • The design will be modularized and on a simplified level will be comprised of two distinct elements: – An integrating common platform – Independent components from partners. 11
- 12. SmartCloudPT Framework Business Applications Published APIs Mobile Application Developers
- 13. Business experiments The proposed services will be demonstrated in six complementary experiments, based on the business solutions of MO-BIZZ partners: CRM solutions ERP solutions Mobile business Mobile marketing intelligence Business collaboration and Smart grid video conferencing 13
- 14. Business experiments (1) • MO-BIZZ has a strong market orientation • Experiments will take place in real-world business environments • MO-BIZZ will explore innovative mobile solutions 14
- 15. Business experiments (2) Pilot SL Pilot RO Pilot AT Pilot PT Pilot GR Pilot ES 15
- 16. Key target groups • MO-BIZZ has two key target groups: (1) developers and IT providers, and (2) large industries and vertical market segments businesses. • MO-BIZZ will provide added value to: – App developers and IT companies – Large industries and vertical market companies wishing to adopt mobility as a way to enhance productivity in their operations. 16
- 17. Results exploitation End users: SMEs / Large companies Will be able to use a variety of mobile cloud business applications Promotion Market analysis Telecom operator Provides connectivity and inf rastructure of cloud services f rom apps and business service vendors to end-users Integration / Support Promotion Contract/Payment Market analysis / Training Service enabler Contract/Payment Plays the role of aggregator to perf orm technical integrations Application delivery / integration ISV / Mobile App developers Which have a single point f or deploying their apps and services. MO-BIZZ platf orm will make their solutions available to a wide and global audience 17
- 18. Results exploitation (1) EuroCloud as a central hub for disseminating the results of the project with a huge impact in the development of the market Germany Romania France Slovenia Portugal Spain Greece 18
Notas del editor
- Withalltypesof mobile phones, Notebooks, tablets to communicatewithWifi, 3G, 4G (improved infrastructure) (with ever larger capacity to process information)(Apps)Moderndayeverydaypersonand business manorwoman.Human nature to converge everything – increase on demand for all in one devices
- Online purchasing has become one of the main online activities (if not the main activity)The Speed of purchasing is staggering and they way people engage in it firghtening – people now go to shops just to check the physical appearance of what they want so they can then buy it online. … which is a result of the simplification of the purchaseexperience… 2 clicks Amazon vs 7/8 googlesearchNot only does the market have to deal with all of the above it still has to be prepared for 24/7 customers who are relentless. B2C or B2B it does not matter, this reality is applicable to both.
- Smaller companies are threatening large enterprises because of the web.Amazonvs Google – Amazon isnotthebestexampleof a David, butit does thetrickright? Businesses that do battleonthe online arena nowneed to beprepared for fiercecompetitionandmany times frommuchsmallersized businesses whothenbecomemassive… Salesforcevs Siebel beingthebestexample for thispurpose as weallknowwhatSalesforcerepresents
- Severalcompanies are rushing to eitherofferor use cloudcomputingsolutions, whichissomethingthathashurtcloudcomputingwith a largeamountofproducts, services, marketplacesthathavecreated a overpopulatedandcomplicated to understandcloudcomputingmarket. Theeffortshouldnowbe to simplifycloudcomputing… letthedustsettleandweneed to startusingtherightcommunications, havingtherightofferings for therightaudience.
- Credibility – Stakeholdersengaged in cloudcomputingneed to betransparent in theirwayssothey can becredibleandgaintheconfidenceofthe target market.Directsellingorindirectselling via partners, data storageNo more 24 monthslock in policiesSayCloudcomputing - Don’t be afraid to say itAnd simplify the purchasing process for cloud computing applications
- Credibility – Stakeholdersengaged in cloudcomputingneed to betransparent in theirwayssothey can becredibleandgaintheconfidenceofthe target market.You must stayaheadofthetrendand use therighttechnologyattheright time… don’tgetcaugthdelivering na outdatedcloudapplicationTheyneed to gettherightpriceandpricingmodel… anual, monthlyorboth? Freemiumorpremium…??To transmittheaddedvaluetheircloudsolutionbrings to thecloudcomputingchannelandultimatellythecustomerAboveallprovidetherightsolution… In today’s financial reality, businesses need to listen to theproblemandthenofferthesolution to fixit… cloudcomputingisdefinatelly a partofthesolution
- Just like the browser sparked the growth of the web and e-business, mobile devices can bring new opportunities, business growth and IT spending in cloud services.Telcos can enhance the user experience by using the unique aspects of the network (e.g., location, QoS) and infrastructure to differentiate and monetize new and enhanced mobile cloud services. This will allow software companies and app developers to deploy a broad range of solutions over a single platform, without having to do additional integrations
- Telcos, developers, and integrators need to define a clear, transversal and straightforward strategy. First they need to have a common understanding of the roles and responsibilities of all, in order to achieve a balanced market positioning. Telcos need to be aligned with other members of the value chain and ensure a joint business plan. Processes supporting purchase and usage of cloud services (billing, metering, and monitoring) need to be improved for enhanced service provision. Companies need to develop and adapt cloud offerings for the mobile cloud market. In addition, these services need to be developed in a network agnostic manner. The shifts in the cloud value chain change the dynamics between telcos, software firms and integrators. They can reach a large audience by shifting from competition to cooperation; addressing the B2B2C market, and transforming software vendors from suppliers to partners.
- a balanced representation of the main players in the mobile cloud market, to allow the development of an integrated approach, using a service platform together with different mobile cloud solutions provided on top of it.
- that provides inputs and outputs to the system and hosts the functional elements using cloud computing concepts.These will be designed under a common model to be easily pluggable into the overall computing platform described above.
- SmartcloudCloudprovider, Infrastructure, Provisioning and management, Business application hostingFrameworkIntegrationservices, Business processes, Mash-upservices, API publishing, Business ApplicationsBusiness Intelligence (BI), ERP, CRM, Business Collaboration (videoandmessaging)PublishedAPIsLocation, Storage, Network services, Identity management, Messaging, Usercontext, Payment, ApplicationpublishingMobile ApplicationDevelopersManagement andreporting, Business Intelligence, Innovativeapplications, New business cases
- 1. and is built upon the business experience of players that already have work developed in this area. 2. allowing the measurement of concrete productivity gains. 3. in companies from key sectors in Europe with a strong need for real-time business processes:
- The service will be piloted with 1.300 users across Europe
- Offer (AppDevelopersand IT companies) andDemand (Large industries and vertical market companies)1. reusing MO-BIZZ tools to easily extend and deploy their new apps with minimum integration and customization effort.