1. Mobilising People and
Enterprise

2. Transition
The Enterprise The Customer
• Legacy
Present • Cloud
• Silo • Social
• Fixed • Mobile
Past You Future

3. Virtuous Circle
Cloud
IT Nature
Social Trail
Roadmap
Mobile

4. From Legacy To Cloud

5. From Silo To Social
Social
Unified
Mixed
Separate

6. From Fixed To Mobile
At Work On Location At Home On The Move
remote access is the new normal
social is the new fabric
cloud is the new platform

7. Some Companies Look to Amend, Some Look
to Transform Their Business Processes
Improving responsiveness to customers 45%
Providing mobile access to existing applications to
improve worker productivity
41%
Transforming business processes to improve
operational efficiencies
33%
Providing mobile technologies to improve work-life
balance for employees 18%
Fostering collaboration with customers and partners 18%
Fostering worker-worker collaboration 16%
Supporting employee purchased mobile devices for
business purposes 9%
Other 1%
0% 10% 20% 30% 40% 50%
N=1493
Source: Yankee Group’s 2011 US Enterprise Mobility: IT Decision-Maker Survey, Mid-Year Analysis, Wave 1-2

8. Preferred Provider For End-to-End
Mobile App Solutions
Integrated carrier/operator 19%
Device/handset vendor 16%
Systems integrator or professional services firm 12%
Infrastructure/hardware vendor 9%
Application vendor/independent software vendor 7%
Value-added reseller/IT Consultant 7%
Stand-alone mobile carrier/operator 6%
Mobile software/middleware vendor 2%
Fixed-line carrier/operator 1%
Unsure/don't know 18%
0% 5% 10% 15% 20%
N=510
Source: Yankee Group’s 2011 US Enterprise Mobility: IT Decision-Maker Survey, Mid-Year Analysis, Wave 1-2

9. Obstacles For Supporting Remote And
Mobile Workers
Security 56%
Connectivity limitations 29%
Mobile device limitations 24%
Expense management 22%
Regulatory compliance 22%
Management of a different set of technologies 18%
Supporting employee purchased mobile devices… 18%
Management of heterogeneous mobile devices 15%
Other 1%
0% 10% 20% 30% 40% 50% 60%
N=455
Source: Yankee Group’s 2011 US Enterprise Mobility: IT Decision-Maker Survey, Mid-Year Analysis, Wave 1-2

10. From PC to Device, From Web to
App, How To Navigate The Transition?
Standalone
or Platform?
Native or
HTML5?
On-premise
or Cloud?
Other

11. CIO Travel Guide
3 Destinations Cloud Social Mobile
2 Paths
IT
Roadmap
Nature
Trail
1 Strategy
Tour
Guide