Start Anywhere - Faceted Navigation (euroIA 2010)

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Presentation for Euro IA 2010 by Peter Boersma (with support by Henning Fischer) of Adaptive Path. This presentation reflects the things we tell clients when they suggest to use Faceted Navigation. It goes into what Faceted Navigation is and is not good for and what tips & tricks we've learned in researching, designing and evaluating faceted-based solutions.

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Adaptive Path helps teams and organizations create products and
services that deliver great experiences to improve people’s lives.

consulting

experience

research events
experience

design 4,000
participants
experience

strategy
r+d 20
countries

8
50
books

hundreds
of articles
c o n s u lta n c i e s

thousands
of readers

“wouldn’t it be cool if...”
“we want to...”
“we already have...”
“can you make it like...”

navigation
=
finding your way
in (an information) space

faceted navigation
=
selecting
attributes of content items
in order to
find your way
in an information space

typical design
facet1
value1.1(#)
value1.2(#)
item item item
facet2
subfacet2.1(#) all content items
item item item
subfacet2.2(#) (or none)
item item item

typical design
facet2 value a.b (x)
subfacet2.1(#)
subfacet2.2(#)
item item item
all content items
item item item
whose attributes match
value a.b
item item

typical design
facet2 value a.b(x) subfacet c.d(x)
subfacet2.1
value2.1.1(#)
value2.1.2(#) item item item
all content items
item item
whose attributes match
value a.b and subfacet c.d

Good when:
all your content items have
all the metadata

online magazines

books news
scientiﬁc
training & events articles

software & tools about
Kluwer

Good when:
your facets and values
actually distinguish
content items

Good when:
your users understand
the facets and values

Not good when:
your users may have
problems with the UI
e.g. select/deselect facets,
orthogonal hierarchies,
controlled vocabulary

Not good when:
your users prefer search
over browse

Not good when:
your content items have
optional features

optional
features
facets

optional
features

Not good when:
you only have
a small collection

Not good when:
your users are
in non-selection phases of the
purchase process

Not good when:
you want to
encourage serendipity

product configurators,
wizards, advisors

#1
make sure that
selected facets
remove other,
non-relevant facets

#2
at some point,
comparison charts may be a
better solution

#3
for products that appear in
many categories,
add a “for general use”
facet/value

#4
the order of facets
determines how they will be
used

#5
use faceted navigation
in combination with
other navigation types

search & ﬁlter

top 5

recent

soon

related

#7
ask yourself:
should we
use faceted navigation
for all content types?

Good Not Good
when: when:
- metadata - problems with UI
in place
- users prefer search
- facets distinguish
content items - optional features
- users understand - small collection
facets
- non-selection phases
- serendipity

Alternatives
- search
- directory listings
- product tables
- comparison charts
- configurators/wizards/advisors
- top 5/10/50 lists
- fewer products

Tips & Tricks
#1 selected facets #4 think about order
remove non-relevant of facets in interface
facets
#2 comparison charts #5 combine facets
may be better with other navigation
#3 consider a “for #6 “view all” is not a
general use” facet filter
#7 use facets only for
content where it
makes sense

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Start Anywhere - Faceted Navigation (euroIA 2010)

1. start anyw here ot good for ted Naviga tion is n what Face rsma r er boe ische petnning f he

5. Adaptive Path helps teams and organizations create products and services that deliver great experiences to improve people’s lives. consulting experience research events experience design 4,000 participants experience strategy r+d 20 countries 8 50 books hundreds of articles c o n s u lta n c i e s thousands of readers

7. our clients ask for it

8. “wouldn’t it be cool if...” “we want to...” “we already have...” “can you make it like...”

10.

11. Faceted Navigation 101

12. facets = attributes of content items

13. navigation = finding your way in (an information) space

14. faceted navigation = selecting attributes of content items in order to find your way in an information space

15. typical design facet1 value1.1(#) value1.2(#) item item item facet2 subfacet2.1(#) all content items item item item subfacet2.2(#) (or none) item item item

16. typical design facet2 value a.b (x) subfacet2.1(#) subfacet2.2(#) item item item all content items item item item whose attributes match value a.b item item

17. typical design facet2 value a.b(x) subfacet c.d(x) subfacet2.1 value2.1.1(#) value2.1.2(#) item item item all content items item item whose attributes match value a.b and subfacet c.d

18. When to use Faceted Navigatio n

19. Good when: all your content items have all the metadata

20.

21. online magazines books news scientiﬁc training & events articles software & tools about Kluwer

22. Good when: your facets and values actually distinguish content items

23.

24.

25. Good when: your users understand the facets and values

26.

27.

28.

29. When NOT to use Faceted Navigation

30. Not good when: your users may have problems with the UI e.g. select/deselect facets, orthogonal hierarchies, controlled vocabulary

31.

32. Not good when: your users prefer search over browse

33.

34. Not good when: your content items have optional features

35. facets

36. optional features facets optional features

37. Not good when: you only have a small collection

38.

39. Not good when: your users are in non-selection phases of the purchase process

40.

41. Not good when: you want to encourage serendipity

42.

43. top 5 recent soon related

44.

45. Known alternatives

46. search

47.

48. directory listing

49.

50. product tables, comparison charts

51.

52. product configurators, wizards, advisors

53.

54. top 5/10/50 lists

55.

56. fewer products

57.

58. Adaptive Path’s Tips & Tricks

59. #1 make sure that selected facets remove other, non-relevant facets

60.

61.

62.

63. #2 at some point, comparison charts may be a better solution

64.

65.

66.

67.

68. #3 for products that appear in many categories, add a “for general use” facet/value

69.

70.

71.

72.

73. #4 the order of facets determines how they will be used

74.

75.

76. #5 use faceted navigation in combination with other navigation types

77.

78. search & ﬁlter top 5 recent soon related

79. #6 “view all designs” is not a filter

80.

81.

82. #7 ask yourself: should we use faceted navigation for all content types?

83.

84.

85.

86. Summary

87. Good Not Good when: when: - metadata - problems with UI in place - users prefer search - facets distinguish content items - optional features - users understand - small collection facets - non-selection phases - serendipity

88. Alternatives - search - directory listings - product tables - comparison charts - configurators/wizards/advisors - top 5/10/50 lists - fewer products

89. Tips & Tricks #1 selected facets #4 think about order remove non-relevant of facets in interface facets #2 comparison charts #5 combine facets may be better with other navigation #3 consider a “for #6 “view all” is not a general use” facet filter #7 use facets only for content where it makes sense

90. Questions?

91. start anyw here ot good for ted Naviga tion is n what Face rsma r er boe ische petnning f he

Start Anywhere - Faceted Navigation (euroIA 2010)

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