Ever thought of turning a personal blog experience into corporate blogging? Come learn the differences and requirements of both!

1. The (A)BC’s of
Corporate Blogging!
Product Camp MN
October 11, 2014

2. Hi!
I’m Kay Roseland
Product Manager, Infor
KayLoire@yahoo.com
@KayLoire
Martino Chiaviello@mchiaviello

3. Who’s here today?
Are you a blogger?
Are you a corporate blogger?
Business card exchange

4. blog history
 Shareology began July 26, 2009


5. blog history
 Infor from the Source began May 23, 2012

6. Personal vs. Corporate Blogging
Personal Blogging
 You pick the platform
 You pick the analytics
 You pick the topics
Corporate Blogging
 The company picks the platform
 The company picks the analytics
 The company can pull a post

7. From Strategy to Tactics
 Corporate Strategy
 Marketing Strategy
 Social Media Strategy
 Blogging

8. If you build it…they will not come:
 1 + 1 + 1 + Social Media =
 Email
 Webinars
 Newsletters
 Blogs
 Tweets
 LinkedIn Share an Update
 LinkedIn Groups
 Google+
 Facebook
 YouTube

9. Alphabet Soup
50% 50%
Announcing Infor10 Lawson
Process Automation 10.0.2.0
and Infor10 Lawson Process
Integration 10.0.2.0

10. Alphabet Soup, part deux
XM
Or
Expense Management?

11. Content or Editorial Calendar

12. Post Titles Are Key to Generating
Traffic
 Not So Strong Title:
“EOH Moving Faster Using Infor LN ERP, ION and
X M Tools”
 Stronger Title:
“We Want Your Opinion Supply Chain Customers!”

13. Are there Secrets to
Increasing Traffic?
Phone call
Notes
PowerPoints
Best Practices in Blogging

14. Secrets, Part 1
Publish consistently
Once a week: Mondays
Monday, Wednesday,
Friday

15. Secrets, Part 2
 Check Webtrends consistently
Once a day
Check traffic from yesterday (Infor, Blogs)
Once a Month
Print Monthly Blog Traffic (Infor, Blogs)
Print Monthly Traffic Sources or Referring
Page
Print Blogs by Page (shows which posts
were most read)

16. Secrets, Part 3
 Use the Keyword sections in TypePad
 ERP system, ERP, ERP software, ERP solutions, Infor,
Lawson, CPM, ENSW, Enterprise Software, ERM, Infor
Lawson, Enterprise Business Management software,
EBM, Business Management, Enterprise Business
Management, Enterprise, Infor Lawson Enterprise
Financial Management, Next Generation Business
Software, Next Gen, Business Software, Next-Gen, Next
Gen,
Google Ad Words

17. Secrets, Part 4
Use other platforms to drive traffic to your post
 LinkedIn
Status line
Groups
 Twitter
 Google+
Communities

18. Secrets, Part 5
Why other Blogs Succeed
Tackles tough subjects
Annuity Factor: Lots of good
content that gets visited over
and over
Brand, brand, brand

19. Questions?
 @KayLoire
 KayLoire@yahoo.com