A tour of tools to help you maximise your business potential online. Delivered on 23 July 2010.

1. Social Media for Business The Journey

2. A Brief History Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.

10. Test of Time?

16. Perspective 2002 – Friendster 2003 – MySpace LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.

19. Business on Social Networks www.yourbusinesschannel.com

20. Is it just a Fad? http://bit.ly/cMiehn

21. Where do we go from here?

25. Experiences...

28. Sociable New Media

29. Social Media?

32. Where do we go from here?

38. Social Networking - the big three

40. Facebook – is it safe? http://nyti.ms/bAj58M

44. Social Media in action

45. Social Networking - the big three

49. Social Networking - the big three

50. Twitter

51. Twitter.com

52. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone you both follow but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting

56. Ambient participation

59. Events & conferences

60. E-marketing & Documentation

63. Photo Sharing Manchester International Festival

64. PowerPoint Sharing www.slideshare.net/pcmcreative

65. PDF Sharing

66. E-books Twitter for beginners on Issuu http://bit.ly/4yngN

67. Print on Demand

71. Documenting

72. Live Documentation #EMB10

73. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub

74. Where do we go from here?

79. Social Media

86. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press

88. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning