A presentation by Pete Codella, APR at the 28th Annual Utah Conference on Safety and Industrial Hygiene - Oct. 14, 2011. How to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.

1. Why social media sizzles 28th Annual Utah Conference on Safetyand Industrial Hygiene by Pete Codella, APR October 14, 2011

3. pete@codellamarketing.com

5. @codella

7. @Pete Codella

9. +Pete Codella

11. Retep Chronisz

13. Goal Learn how social media has changed the way we communicate and provides new, inexpensive tools to hear from and reach constituents in ways never before possible.

14. Agenda Find out how to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.

24. Social Media Revolution 3 bit.ly/nGcuTi

25. Online strategy

26. Microsites Maximize your digital footprint website newsroom blog

27. Distributed content MainSite

28. =

29. The Google Golden Triangle

32. websitegrader.com

33. woorank.com

34. Blogging for business Be a thought leader Engage with key constituents Provide commentary, news and information Use a human voice, not corporate-speak WordPress.org

35. blogs.marriott.com

36. blogsouthwest.com

38. Uses Personal profile Business profile Facebook as a page (participate as a brand) Community pages Facebook groups, open or private

39. facebook.com/press.php

40. Approach Use Facebook personally, Then use it on behalf of a brand. . . . same goes for Twitter.(and every other social media platform)

41. What to post Links to important Web pages Blog posts News releases In the news items Videos Photo galleries Online presentations Awards received

42. Rule of Thumb If it’s online,you can post it on .

43. Rule of Thumb If it’s online,you can post it on .

44. Rule of Thumb If it’s online,you can post it on . every other social media platform

45. Practical matters Identify the objective for the page Who’s your target audience? What do you want them to do there? Goals How many likes do you want? Set a vanity URL Keep it fresh — people expect frequent (like daily) updates Have fun!

46. Set your username facebook.com/username

47. URL is your keyphrase Keep in mind that your URL becomes the primary text associated with your Facebook page. Example: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”the Facebook link ranks #4.

48. 4

49. Edit your page

50. Like box

51. Import an RSS feed Edit page > Apps > Notes: Go to App

54. Involver plugins

55. Top 50 bit.ly/o0U3I0

63. Polls Videos Photos

67. A few suggestions Ask your team, customers, vendors and business partners who already know you to like your Facebook page. on.mash.to/r10Uce

68. A few suggestions Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.

69. A few suggestions Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.

70. A few suggestions Find the resources to respond to your fans questions and inquiries.

71. A few suggestions If you have a physical location, use Facebook Places(facebook.com/places) and Deals(facebook.com/deals — coming soon to a city near you) to drive traffic to your door. Deals are currently available in Atlanta, Austin, Dallas, San Diego and San Francisco.

72. A few suggestions Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.

73. A few suggestions Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.

74. A few suggestions Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.

75. Networking

76. Not Google Plus bit.ly/n6Hret

77. LinkedIn.com

85. YouTube stats #2 search engine worldwide 48 hours of video uploaded every minute Now, more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

86. youtube.com/t/press_statistics

87. YouTube for business It’s your free online advertising channel Build a video campaign around keywords — must be driven by video title, description and tags Search for your keywords, any competition?

88. youtube.com/blendtec

89. bit.ly/richroll

90. sold more than 100,000 digital downloads peaked at #58 on the Billboard Hot 100

93. SuperNews! Twouble with Twitters youtube.com/watch?v=PN2HAroA12w

94. A few examples from the Summer 2011 NetProspex Social Business Report bit.ly/p3wFlb

106. Limited space Like Facebook, with Twitter you can link to and comment on anything that’s online. But, you’ve only got 140 characters! Use Bitly to shorten and track your links.

107. Build your network

109. Keeping up with the conversation Use a Twitter management tool like HootSuite or TweetDeck Search for brands, usernames and hashtags

111. Be real, be human People as brand evangelists usually secure more engagement (not necessarily more followers) than a brand’s Twitter channel. People want to interact with people.

112. Many reps, one account

113. Manage a list of tweeps twitter.com/jetblue/team

116. Build relationships Search for journalists and others to follow in your industry Retweet their posts Be a resource to them Keep them updated on news

117. Twitter Movie Trailer Parody youtube.com/watch?v=SAXEm25UpQo

118. Act like an artist Frequently self-publish unique content Be creative Be fun Be human

119. google.com/analytics

120. Key takeaways New technology has forever changed the way we communicate Utilize social media tools for marketing and public relations — and to secure top online search placement Embrace your inner publisher

121. Online learning hubspot.com/inbound-marketing-university

122. wiki.beingpeterkim.com

123. CaseStudiesOnline.com

124. SocialMediaGovernance.com

125. mashable.com

126. prdaily.com

127. Baby steps Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful professional experience.

128. Questions Questions, comments anddiscussion

129. Pete Codella, APRAccredited in Public Relations about.me/petecodella TXT prpete to 50500 for my SMS business card by Contxts.com

131. Happy social media-ing