Building relationships that matter for libraries
Relationships matter for all organizations but how do we make sure we are able to cultivate the kinds of relationships that matter most? Throughout this session we will demonstrate how networks of power influence the community around us and help librarians understand the power structure in their community, their own networks of power, and how to put those networks to work for their library. By the end of this session attendees should have a plan for identifying individuals and organizations of influence, using power mapping and messaging to engage them and give them a role in your library that makes an impact. This presentation was given at the Michigan Rural Library Conference. For more information about my workshops and trainings for librarians, please visit - pcsweeney.com/speaking
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Building relationships that matter for libraries
- 1. BUILDING RELATIONSHIPS THAT MATTERPatrick “PC” Sweeney pcsweeney.com everylibrary.org @pcsweeney @everylibrary
- 12. TAKE A MOME NT TO ASK YOURS ELF: WHY DID YOU COME TO WORK IN A LIBRARY? WHAT ARE YOU PASSIONATE ABOUT IN YOUR WORK IN THE LIBRARY WHAT DOES YOUR LIBRARY DO BETTER THAN ANYONE ELSE IN YOUR COMMUNITY? WHAT IS YOUR VISION OF SOMETHING THAT THE LIBRARY CAN DO BETTER THAN IT’S DOING NOW? ARE YOU WILLING TO FIGHT FOR YOUR LIBRARY SO THAT YOU CAN PROVIDE
- 20. —it is necessary to begin where the world is if we are going to change it to what we think it should be. That means working in the system.” SAUL ALINS KYguiding principle
- 23. FOUR STORIES TO TELL Stories of our successes Stories of our failures Stories about people that the audience cares about Stories that decision makers want to hear
- 26. COALITIONpeople
- 29. WHO DO YOU KNOW?
- 36. WH AT IS YOU
- 42. tools HONE S
- 48. PAID tools MEDIA
- 50. GIVE ME A LARGE ENOUGH EMAIL LIST AND A PLATFORM TO SEND THEM FROM, AND I SHALL MOVE THE WORLD - ARCHIMEDES
- 51. FURTHER LEARNING
- 52. BUILDING RELATIONSHIPS THAT MATTERPatrick “PC” Sweeney pcsweeney.com everylibrary.org @pcsweeney @everylibrary
Notas del editor
- My failures at advocacy and my early advocacy work
- This is a data backed, actionable workshop, I want you to apply the theories we talk about here to other ways that you tell the library’s story
- In 1998, local government was the source of 78% of public library funding. By 2008 this percentage had risen to 82%. As of 2015, the percentage had increased further, to 86%.
- You are the candidate. The library is a political cause. This is all political strategy. Not advocacy, not awareness, not libraries transform or geek the library. This is the heart and meat of politics
- What is some language that we use for libraries, what are some ideas about language
- AtoZ databases, donor walls, events, etc…
- More methodically, chose an audience of one and work towards influencing them.
- Once you have a relationship, you can start to make an ask.
- Once you have a relationship, you can start to make an ask.
- Pick up the phone and dial
- On your first meeting be an active listener. Ask questions, take notes. Its ok if there is no ask on your first meeting. It’s about a long term relationship.
- Just reach out. Don’t be shy about asking the people on your map to have coffee and meet with you