We>Me New Jersey Library Association Presentation 2012

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Patrick "PC" Sweeney

For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

Educación Tecnología

What does
it mean to you?
www.pcsweeney.com

How does ME become WE?

www.pcsweeney.com

Importance of Social Capital

www.pcsweeney.com

How do we
Build Social
Capital

www.pcsweeney.com

Outreach

Traditional model www.pcsweeney.com

Community Engagement

Traditional model www.pcsweeney.com

Talk to people

Traditional model www.pcsweeney.com

Social Media

Traditional Model
www.pcsweeney.com

Party with your Patrons

www.pcsweeney.com

Party with your
local organizations www.pcsweeney.com

How would you build
Social Capital?

www.pcsweeney.com

Spend ya
social Skrilla

www.pcsweeney.com

Non Traditional Collections
www.pcsweeney.com

What is a
non-traditional Collection?

www.pcsweeney.com

How would you
define a
non-traditional
collection?

www.pcsweeney.com

Board Game Collection

www.pcsweeney.com

Patron driven collection
development

www.pcsweeney.com

Community Created Books

www.pcsweeney.com

There is no good
reason that your
collection has to
be at the library

www.pcsweeney.com

Waiting Room Libraries

www.pcsweeney.com

Instrument Collection

www.pcsweeney.com

What are
some of your
favorite collections?

www.pcsweeney.com

You don’t have
to make the
program

www.pcsweeney.com

Programs From the community
www.pcsweeney.com

Saturday Morning Chess

www.pcsweeney.com

Parenting support groups
www.pcsweeney.com

What are some your
community created
programs?

www.pcsweeney.com

Touchpoints bilingual Story Time

www.pcsweeney.com

Police or Firefighter

www.pcsweeney.com

Computers for Everyone

www.pcsweeney.com

Parks and Rec Partnership
www.pcsweeney.com

What are some of
your favorite
Partnerships?

www.pcsweeney.com

• Friends of the library
• Grants
• Donations

*Picture is unrelated
www.pcsweeney.com

Share Costs
and
Resources

www.pcsweeney.com

What are
some of the ways
you save resources?

www.pcsweeney.com

Find out what they want!
www.pcsweeney.com

• Staff
• Patrons
• Orgs
• Media

www.pcsweeney.com

Getting Admin on Board

www.pcsweeney.com

It’s a Pilot
Program!

www.pcsweeney.com

Make a list
of everything you need
www.pcsweeney.com

Make a list
of everyone you need
www.pcsweeney.com

If you can’t answer this question, for the
love of god STOP WHAT YOU’RE DOING

Who, what, when?
The story of the project

Brainstorm who might be interested,
organizations, community leaders,
staff…

Brainstorm all possible costs, edit as
needed

Where can you recover your costs?
What are your questions?

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We are each individually tasked with serving our communities but what happens when we come together and include each other and our community members? By utilizing patron driven acquisitions, user created programming, community centered strategic planning, and service models that include the public in planning, we can expand our programs and services in a way that is most meaningful to our communities. After all, who knows better about our patron's needs than the patrons themselves? For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

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Relationships matter for all organizations but how do we make sure we are able to cultivate the kinds of relationships that matter most? Throughout this session we will demonstrate how networks of power influence the community around us and help librarians understand the power structure in their community, their own networks of power, and how to put those networks to work for their library. By the end of this session attendees should have a plan for identifying individuals and organizations of influence, using power mapping and messaging to engage them and give them a role in your library that makes an impact. This presentation was given at the Michigan Rural Library Conference. For more information about my workshops and trainings for librarians, please visit - pcsweeney.com/speaking

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Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, PC Sweeney will discuss some of the most effective strategies used by the most successful organizations and initiatives. We will learn how we can take advantage of these strategies to create and distribute our own messages. We will explore how to create audiences, how to use a message box, the benefits of a 27-9-3 messages, how to implement effective message models, and how we can create messages in the face of opposition. We will also touch on some of best and most advanced platforms and methods for distributing messaging to the public. This presentation was given at the Pennsylvania Trustees Meeting and the North Carolina Directors Workshop. For more information about my presentations and workshops, visit pcsweeney.com/speaking

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It shouldn’t come as a surprise that big data, strong email, and effective Facebook tactics are changing the ways that large and small organizations communicate with their communities. However, each tactic can’t exist independently and in order to effectively win an election, campaigns must take a holistic approach to digital strategy. So, do we go beyond a basic Facebook ad or email and build a more holistic strategy to create effective audiences, reach non-users, and solicit for more donations and volunteers? In this presentation, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major organization. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves.

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A presentation for the California Library Association’s Legislative Committee to train librarians to build connections with local and state legislators and leaders of power organizations. This training was developed more specifically to help California Librarians learn how they can support the efforts of CLA around statewide legislative action. It encompasses aspects of EveryLibrary’s “Librarian as a Candidate Training,” as well as EveryLibrary’s “Successful Legislative Day Training.” For more information on EveryLibrary visit everylibrary.org and to work with PC Sweeney to develop a political training for your library or library organization, visit pcsweeney.com

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We>Me New Jersey Library Association Presentation 2012

1. www.pcsweeney.com

2. WE>ME www.pcsweeney.com

3. What does it mean to you? www.pcsweeney.com

4. How does ME become WE? www.pcsweeney.com

5. Social Capital www.pcsweeney.com

6. Importance of Social Capital www.pcsweeney.com

7. How do we Build Social Capital www.pcsweeney.com

8. Outreach Traditional model www.pcsweeney.com

9. Community Engagement Traditional model www.pcsweeney.com

10. Talk to people Traditional model www.pcsweeney.com

11. Social Media Traditional Model www.pcsweeney.com

12. Problems… www.pcsweeney.com

13. Solutions… www.pcsweeney.com

14. Party! www.pcsweeney.com

15. Party with your Patrons www.pcsweeney.com

16. Party with your local organizations www.pcsweeney.com

17. Can’t Find a Party? www.pcsweeney.com

18. Say YES more often www.pcsweeney.com

19. www.pcsweeney.com

20. How would you build Social Capital? www.pcsweeney.com

21. Spend ya social Skrilla www.pcsweeney.com

22. Non Traditional Collections www.pcsweeney.com

23. What is a non-traditional Collection? www.pcsweeney.com

24. information Tools www.pcsweeney.com

25. Need Versus Want www.pcsweeney.com

26. Library? www.pcsweeney.com

27. How would you define a non-traditional collection? www.pcsweeney.com

28. Guitar Collection www.pcsweeney.com

29. Seed Library www.pcsweeney.com

30. Board Game Collection www.pcsweeney.com

31. Video Game Collection www.pcsweeney.com

32. Nook Collection www.pcsweeney.com

33. Let them make the www.pcsweeney.com

34. Patron driven collection development www.pcsweeney.com

35. Community Created Books www.pcsweeney.com

36. There is no good reason that your collection has to be at the library www.pcsweeney.com

37. Book Bikes www.pcsweeney.com

38. Little Libraries www.pcsweeney.com

39. Waiting Room Libraries www.pcsweeney.com

40. Guerilla Libraries www.pcsweeney.com

41. Instrument Collection www.pcsweeney.com

42. www.pcsweeney.com

43. What are some of your favorite collections? www.pcsweeney.com

44. You don’t have to make the program www.pcsweeney.com

45. Programs From the community www.pcsweeney.com

46. Poetry Nights www.pcsweeney.com

47. Saturday Morning Chess www.pcsweeney.com

48. Open Mic Nights www.pcsweeney.com

49. After school Gaming www.pcsweeney.com

50. Parenting support groups www.pcsweeney.com

51. What are some your community created programs? www.pcsweeney.com

52. Partnered programs www.pcsweeney.com

53. Touchpoints bilingual Story Time www.pcsweeney.com

54. Police or Firefighter www.pcsweeney.com

55. Computers for Everyone www.pcsweeney.com

56. Parks and Rec Partnership www.pcsweeney.com

57. MMAP Murals www.pcsweeney.com

58. ImaginOn www.pcsweeney.com

59. What are some of your favorite Partnerships? www.pcsweeney.com

60. Overcoming obstacles www.pcsweeney.com

61. Mitigating costs www.pcsweeney.com

62. • Friends of the library • Grants • Donations *Picture is unrelated www.pcsweeney.com

63. Craigslist www.pcsweeney.com

64. www.pcsweeney.com

65. Café Press Store www.pcsweeney.com

66. ASK!!! www.pcsweeney.com

67. Build It www.pcsweeney.com

68. Share Costs and Resources www.pcsweeney.com

69. What are some of the ways you save resources? www.pcsweeney.com

70. Where to begin? www.pcsweeney.com

71. Find out what they want! www.pcsweeney.com

72. • Staff • Patrons • Orgs • Media www.pcsweeney.com

73. Getting Admin on Board www.pcsweeney.com

74. It’s a Pilot Program! www.pcsweeney.com

75. Make a list of everything you need www.pcsweeney.com

76. Make a list of everyone you need www.pcsweeney.com

77. Don’t do it alone! www.pcsweeney.com

78. Waypoints www.pcsweeney.com

79. Make a deadline! www.pcsweeney.com

80. Here is my example www.pcsweeney.com

81. If you can’t answer this question, for the love of god STOP WHAT YOU’RE DOING

82. What are the goals for the project?

83. Who, what, when? The story of the project

84. Brainstorm who might be interested, organizations, community leaders, staff…

85. Brainstorm all possible costs, edit as needed

86. Where can you recover your costs? What are your questions?

87. Anything else standing in your way

88. Deadline!

89.

90.

91.

92. How do you plan your projects?

93. Questions?

We>Me New Jersey Library Association Presentation 2012

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We>Me New Jersey Library Association Presentation 2012