Your message matters
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In this presentation, I teach the basics of creating winning messages and sound bites that help promote your library and Friends groups. Employing some of the best and most used political practices and political communication tools, attendees will learn skills that will craft a message that resonates with their community and delivers it efficiently, effectively and as often as possible. Excellent for all library staff, Friends and Trustees. To schedule a training or workshop, or to have me speak at your conference, visit my website at pcsweeney.com
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Your message matters
- 1. PC Sweeney @pcsweeney EveryLibrary @everylibrary Building voter support for libraries
- 2. Building voter support for libraries
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- 35. Building voter support for libraries What we say about ourselves What they say about us What we say about them What they say about themselves
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- 39. PC Sweeney @pcsweeney EveryLibrary @everylibrary Building voter support for libraries
Notas del editor
- Supporters not users.
- Ask them to think of places they can find data?
- Joe the Plumber, Tell EPA Story, How can they collect stories? Share at meetings, central google doc Activity – Write a story
- Why do audiences matters? Mosiac groups, Trump had 1200 voter universes ACTIVITY - Where can we find our own audiences
- ACTIVITY – Knowing your audience – what do we know about these audiences?
- Why do audiences matters? Mosiac groups, Trump had 1200 voter universes ACTIVITY - Where can we find our own audiences
- ACTIVITY- What are some more conservative and progressive phrases?
- ACTIVITY- What are some more conservative phrases
- Why do audiences matters? Mosiac groups, Trump had 1200 voter universes ACTIVITY - Where can we find our own audiences
- Why do audiences matters? Mosiac groups, Trump had 1200 voter universes ACTIVITY - Where can we find our own audiences
- ACTIVITY - Themes
- Bernie Sanders – Kelly Anne Conway
- ACTIVITY – Message Box
- ACTIVITY – Create Yes, And Statements
- Networked change, trump reddit group, create memes, signs at rallies, etc..