Discussion on Eurocomm and next steps for IABC EMENA

1. Eurocomm Beyond Brussels
ELI 2013 London

4. EuroComm 2013
• Brussels, April 10 – 12
• Innovative Programme: TED sessions, panel
discussions, Pecha Kucha
• Well-attended (120+)
– 8 chapters represented; 16 nationalities
• Great speakers and participants
• Strong financial performance
– Emphasis on registration & sponsorship

5. europe.iabc.com

8. Taking the Eurocomm story online

9. Key challenges
• Becomes the entire focus of IABC board
(everything else becomes secondary priority)
• The two year cycle
• Changing team / location / venue
• Sponsors cannot renew over 2 years
• Lack of systems (database of
participants, sponsors, admin and billing
infrastructure) – everything needs to be
created from scratch

10. Key opportunities
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IABC Brand name
IABC network
Past material
Videos
Great highlights
New format (TED + Pecha Kucha)

11. Options 1: More of the same
• More of the same – the biggest challenge =
energy drain
• Depends on who is on the board
• Might lead to select a chair purely based on
Eurocomm capabilities

12. Option 2: A dedicated team
• Create separate Eurocomm team – lead to be
dedicated to Eurocomm only
• Need professional support (preferably in
agency) with part time or full time
• Create a business model for the conference
with financial target
• Stabilize location

13. Option 3: Outsource
• Full outsourced model to a single agency for 3
years
• Revenue sharing model
• Set financial targets

14. Personal recommendation
• Try option 2 – dedicated team and staff
• Run annual conference in similar places
(London/Brussels/Paris)
• Sell conference package
• Then explore outsourced model if this fails

15. Questions?
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Alternative models?
Potential leads?
Potential agencies?
Any other suggestions?
• Set-up Eurocomm task force to make a
recommendation to the board