If you’ve tried growing your business with Facebook Ads and didn’t get any results from it, it’s not because Facebook Ads don’t work. You simply didn’t have the right formula to let it work for you and that’s what this presentation is about. In it, you will learn: * Three Elements To Creating Successful Facebook Ads
 * The Right Strategy To Get Potential Clients To Respond To Your Ads
 * 4 Elements of a Winning Ad
 * The Secret To Keeping Your Business In your Client's Mind 24/7

1. How To Create Winning Ads
On Facebook
Pearl Omotoyinbo
Director, Marketing
The iVEN Team

2. By The End of This Presentation, You Will Learn:
Three Elements To Creating Successful Facebook Ads
The Right Strategy To Get Potential Clients To Respond To
Your Ads
4 Elements of a Winning Ad
The Secret To Keeping Your Business In your Client's Mind
24/7

3. Why Facebook?

4. 1.86 Billion Monthly Active Users

5. Intuitive Advertising Platform
Killer Targeting options

6. Own platforms like Facebook Messenger,
Instagram, Whatsapp.

7. 2 Things

8. Facebook Advertising Is An Investment
Don’t Run Away from it but focus on getting a positive ROI

9. You need to know how to do it right.
Must Have The Winning Formula.

10. I am Pearl
Omotoyinbo.
Director, Marketing at The iVEN Team
I am a Facebook Advertising Expert.
You can find me at @miss_pearlie

11. Why Should You Listen To Me?
My Results

12. 3,000+ Visits to Website for $75

13. 5,000+ Visits to Website for $135
&
11,000+ Visits to Website for $130

14. Spent: $128
Income: $947

15. Spent: $175
Income: $1,610

16. Bottom Line, I Know What Works!

17. 3 Elements Of A
Successful Facebook Ad

18. Winning Ad Formula
Successful
Facebook Ad
Strategy

19. Offer

20. You must have a converting Offer
i.e. something people want
and are willing to pay for

21. Strategy

22. 3-Step Strategy
Buy-InAwareness Conversion

23. AWARENESS
Introduce them to you,
your brand, products and
services.

24. BUY-IN
Get Them To Know,
Like & Trust You.
Get Them to Identify
Themselves As
Potential Clients

25. CONVERSION
Ask them to buy
something.

26. Tact

27. T-A-C-T
Target Ad Copy Creative Track

28. Target
Who Are You Targeting?

29. Target
1. People/Personalities/Organisations They
Follow
2. Magazines/Books They Read
3. Websites They Go To
4. TV Shows They Watch
5. Their Occupation

30. Ad Copy
What Are You Saying To Them?

31. Ad Copy
Long or Short Copy
Call out to your audience...
It is Social Media… Be Conversational
Call To Action

32. Text: Call Out To Your Audience
Creative: Image/Video/Slideshow etc
Headline: What They Get
Call-to-Action Button
Display URL

33. Creative
What Are You Using To Grab Their Attention?

34. Creative
Video
Image
Slideshow
Infographic
GifBOTTOM LINE: It must be congruent!
Aim
Catch Their
Attention

35. Track
What Is Working? What Is Not?

36. Track
Facebook Pixels

37. Track
Facebook Pixels
1. Track Actions People Take (Click, Visit
Sites, Watch Videos, Buy)
2. Follow them up

38. Track
Facebook Pixels
Step 1: Install it on your website
Step 2: Create events (Actions you want to
track)
Step 3: Optimise for Specific conversions

39. Winning Ad Formula
Successful
Facebook Ad
Strategy

40. Different Types of Ads
Send Traffic To Your Website
Leads
Conversions (Leads, Sales, Etc)
Video Views
App Installs
Store Visits

41. Let Your Goal Guide You!

43. Who This Is For...

44. ● Business Owner
● An Agency
● Entrepreneur
● Marketing Executive
● Sales Professional
● Social Media Manager/Consultant
If You Are A:

45. If you are interested in showcasing your
products and services to more people!

46. If you are interested in making more sales and
getting a positive ROI on your social media
marketing efforts

47. ...This is for you

48. What is it?

50. 4 Week Facebook
Ads Intensive Class

51. Facebook Ads
Masterclass

52. What You Get
Week 1: Facebook Marketing Strategy
Week 2: Applying T-A-C-T
Week 3: Creating Ads
Week 4: Facebook Pixels & Retargeting

53. Bonus
Private Facebook Group
Weekly Q& A on Facebook Ads

55. You Pay:
3 x $77
OR
3 x N29,997

56. Save 20% and pay one-time fee:ime fee of:
$197
OR
N74,997

57. That’s Not All...

58. More Bonuses
Ultimate Facebook Fanpage Makeover Checklist
Social Media Daily Activity Guide

59. All You Get

60. Week 1: Facebook Marketing Strategy
Week 2: Applying T-A-C-T
Week 3: Creating Ads
Week 4: Facebook Pixels & Retargeting
Bonus 1: Ultimate Facebook Fanpage Makeover Checklist
Bonus 2: Social Media Daily Activity Guide
Bonus 3: Weekly Q&A Session
Bonus 4: Private Facebook Group
Bonus 3: Weekly Q&A Sessions
Bonus 4: Private Facebook Group

61. 3 X $77
OR
3 X N29,997
Offer expires in 48 hours!!!in 48 hours

62. $197 ONLY
OR
N74,997
Offer expires in 48 hours!!! Offer expires in 48 hours