Eureka Tourism strategy. Evento: 2º Brokerage Event Eureka Tourism Fecha: 19 y 20 de Octubre de 2010 Lugar: Madrid

1. Keynote
Pedro Antón Alonso, Chairman 1

2. INDEX
 EUREKATourism
 New approach
 New strategy
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3. 3

4. EUREKATourism
1st international
initiative for R&D in
tourism
www.eurekatourism.eu
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5. What do we do?
Build a network in which companies,
associations, institutes of research and
investigation as well as public bodies (local,
regional, national…) can work jointly in order
to promote R&D in the tourism sector.
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6. 6

7. From 5 to 3…
2006: 2010:
5 areas 3 targets
Area 1. Technologies for contents, creativity
and personal development Target 1. Human mobility
& Technology
Area 2. Technologies: Support to
public/private tourist companies and
organizations
Target 2. Sustainability in
Area 3. Technologies. Contact with social
Challenges
Tourism thanks to
Technology
Area 4. Technologies: Trust and security
Area 5. Future and emerging technologies Target 3. Defining the
Hotel of the 21st Century
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8. EUREKATourism… Revisited…
Why?
 Reality proved us wrong: the market need and
demand made us change our strategy
 3 targets defined by Market and Users
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9. 9

10. European Consulting Committee
 Information points in 11 European Countries
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11. New image, new website
Blog
• Updated constantly
• Support for companies and
organisations
• EUREKATourism News
• Calendar of Events of the Sector
Etc.
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12. Web
Twitter LinkedIn
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13. European Communication
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14. Statistics
Since the launch of the new webpage, we’ve received a
better response from the visitors:
 Nearly 13 visits per day from 49 countries
 1086 pages visited
 2,12 pages / visit
 Average Time On Site: 3 minutes
 Etc.
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15. And now… EUREKATourism is…
 Around 600 experts registered in our website
 From Austria, the Former Yugoslav Republic of
Macedonia, Belorussia, Belgium, Bosnia and
Herzegovina, Cyprus, Finland, France,
Germany, Greece, Hungary, Ireland, Italy,
Poland, Portugal, Russian Federation, Spain,
Switzerland, Ukraine, United Kingdom…
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16. More
More dynamism
More presence Move towards
Novelty
A wider contact network More larger network
conference contact network
More visits More visibility
s
A wide
A stronger European Consulting Committee
More efficient strategy
More involvement
Better More countries involved
approach
More tourism
more projects
More technology
Better approach More actions
More innovation more activity
More European
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17. 17

18. Projects
 Encouraging the generation of innovative
technology project applied to the tourism sector
 Through EUREKA framework
 Through Eurostars
…
“Every EUREKA TOURISM project begins with an idea and ends with an innovative product or service”
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19. 19

20. Iberoeka Turismo
 Objective: Allow Latinamerican companies to set up
their project within the Iberoeka programme and
through international cooperation
 Project generation: tourism, R&D and innovation
 Within the CYTED – Iberoeka framework
 19 countries from Latin America, Portugal & Spain
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21. Priorities?
 Cooperation & coordination between countries
 Project assessment
 Access to national and international funding
schemes
 Promotion, diffusion, training
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22. Thank you!
eureka.tourism@gmail.com
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