Presentation of AdValidator the project that won WAN-IFRA I#AdHackathon http://adhackathon.com/

2. Why?
Print advertising revenue is shrinking
!
You need to look for new sources for revenue
!

3. How? By proving that digital news media advertising WORKS!

4. What?Make an solution that tracks people who saw an ad and
records that they actually entered a physical store.

5. Traditional
Not reaching relevant
customers

6. • Only a “half solution”
• Requires too many actions from
a reader
Online:

7. You can do
the same
and better
with mobile
advertising
Proof that it worked!

9. That reader
is near
the store
Notification that this store has the Nikon camera on sale
pops up on phone

10. Notification from
Corriere della Sera
app

11. Reader enters
the store
A coupon for a
discount pops up
on phone

14. Olga Ivanova
Pierluca Santoro
Kim Svendsen
Betto Liberati