1. #ces-daily Audience Report
Key Metrics: #ces-daily | January - 8 - 2013
#ces-daily had 30,611 Twitter shares during the report period. PeekAnalytics identifies and maps the
Total Audience
digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,
30,611 Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
19,563 64% content.
Report Name: #ces-daily
Report Date:
Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 29M social connections across their social graphs.
29M
1

2. Identified Audience
IDENTIFIED
Report Style: Share Report AUDIENCE
Report Name: #ces-daily
Report Date:
Audience Demographics
Insights :
-*Statistics based on 82%
of #ces-daily's followers,
whose sex we were able to
determine.
SEX
2

3. Audience Demographics [continued]
Insights :
- 38% #ces-daily's
audience is between 26 -
35.
- *Statistics based on 21%
of #ces-daily's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
Insights :
Report Style: Share Report - Compared to the average
#ces-daily's female
Report Name: #ces-daily followers tend to be more in
the 36 - 45 age range.
Report Date:
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#ces-daily's male followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
3

4. Audience Social Media Usage
Insights :
- #ces-daily's consumer
audience is active on at
least 25,825 social profiles
and/or blogs.
SOCIAL MEDIA
USE
Insights :
Report Style: Share Report - 84% of #ces-daily's
followers have Facebook
Report Name: #ces-daily profiles.
- #ces-daily's has more
followers who use Quora
Report Date: than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
Insights :
- 27% of #ces-daily's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
4