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Social Follower Report                                                      Key Metrics: @webby2001 | Jun - 23 - 2012     ...
Social Audience Composition                                                         AUDIENCE                              ...
Audience Reach Insights                                                                                Insights:          ...
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Audience Demographics Insights                                                                                       Insig...
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Audience Geographic Insights                                                                                     Insights:...
Audience Geographic Insights                                                                                     Insights:...
Audience Interests Insights                                                                                    Insights:  ...
Audience Career Insights                                                                                 Insights:        ...
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PeekAnalytics Social Audience Report for @webby2001

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PeekAnalytics Social Audience Report for @webby2001

  1. 1. Social Follower Report Key Metrics: @webby2001 | Jun - 23 - 2012 Total Followers Total Followers @webby2001 had 7,710 Twitter followers and weve classified the ones we could into 7,710 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @webby2001s audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on.Tom Webster 213x Influence, for the purposes of this calculation, is gauged by how well connected @webby2001 followers are across sixty social sites, compared to the average@webby2001 | Feb 06 2007 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Tweets 17,958 Followers 7,755 Following 3,433
  2. 2. Social Audience Composition AUDIENCE BREAKDOWNTom Webster@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Audience Crossover Insights: @webby2001 and @webby2001-friends share 2 followers. Tweets 17,958 Followers 7,755 Following 3,433 Audience Crossover
  3. 3. Audience Reach Insights Insights: » On average, each of @webby2001s followers has 7,493 connections across all social media platforms. Therefore, @webby2001 can potentially indirectly reach 36,298,001 (4,844 x 7,493) Average people. Network SizeTom Webster@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Insights: » 50% of @webby2001s consumer audience have 501 - 5k connections. Tweets 17,958 Followers 7,755 Following 3,433 Network Size Breakdown
  4. 4. Audience Social Insights Insights: » @webby2001s consumer audience is active on at least 14,034 social profiles and/or blogs. Social Media Use Insights: » 49% of @webby2001s followers have Facebook profiles.Tom Webster » @webby2001s has more followers who use@webby2001 | Feb 06 2007 Quora than does the typical Twitter user.VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Social Memberships Tweets 17,958 Followers 7,755 Insights: Following 3,433 » 41% of @webby2001s consumer audience has been identified as a *Geo Location. Online Activities
  5. 5. Audience Demographics Insights Insights: » *Statistics based on 88% of @webby2001s followers, whose sex we were able to determine. GENDERTom Webster@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Insights: » 36% @webby2001s audience is between 36 - 45. » *Statistics based on 31% of @webby2001s Tweets 17,958 followers, whose age we were able to determine by Followers 7,755 identifying through social profile or public records Following 3,433 AGE RANGE data.
  6. 6. Audience Demographics Insights Insights: » Compared to the average @webby2001s female followers tend to be more in the 36 - 45 age range. AGE BY GENDERTom Webster FEMALE@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Insights: » Compared to the average @webby2001s male followers tend to be more in the 46 - 55 age range. Tweets 17,958 Followers 7,755 Following 3,433 AGE BY GENDER MALE
  7. 7. Audience Geographic Insights Insights: » @webby2001 has a higher percentage of followers from Knoxville, Tennessee, USA than the typical Twitter user. TOP 10 CITIESTom Webster@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Insights: » @webby2001 has a higher percentage of followers from North Carolina, USA than the typical Twitter user. Tweets 17,958 Followers 7,755 Following 3,433 STATES
  8. 8. Audience Geographic Insights Insights: » @webby2001 has a higher percentage of followers from USA than the typical Twitter user. COUNTRYTom Webster@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Tweets 17,958 Followers 7,755 Following 3,433
  9. 9. Audience Interests Insights Insights: » Compared to the average audience, @webby2001s audiences top three interests are Business, Politics, and Technology. INTERESTTom Webster AFFINITY@webby2001 | Feb 06 2007VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Tweets 17,958 Followers 7,755 Audience Education Insights Following 3,433 Insights: » @webby2001s followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE
  10. 10. Audience Career Insights Insights: » @webby2001s consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @webby2001s top threeTom Webster industries are Media, Entertainment, and@webby2001 | Feb 06 2007 Insurance.VP of Strategy, Edison Research. Consumerinsights, social media data and folksy analogies. Itell the stories of numbers. Tweets 17,958 INDUSTRY Followers 7,755 Following 3,433

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