Understanding PPC Threat Levels and Matching Offers for Maximum Conversions
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Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
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Understanding PPC Threat Levels and Matching Offers for Maximum Conversions
- 1. @KlientBoost #EliteCamp2016 KlientBoost.com The PPC Thermometer Why You Should Care About Ice Cubes & Lava
- 2. PPC & CRO Plateaus Are Real 13,000 9,000 5,000 $4.20 $3.60 $3.00 February 2016 Cost / Converted Click vs Converted Clicks June 2016
- 3. 13,000 9,000 5,000 $4.20 $3.60 $3.00 February 2016 Cost / Converted Click vs Converted Clicks June 2016 But We Can Do Something About Them
- 4. All PPC Channels Will Work For You, If You Stop Using Brute Force
- 5. Continuously Unlock New PPC Potential Search Social Display Video
- 6. UNDERSTANDING PPC THREAT LEVELS @KlientBoost #EliteCamp2016 KlientBoost.com
- 7. Ever Launched a PPC Campaign That Didn’t Work?
- 8. You Weren’t Obeying The “Chuck Norris PPC Cycle” Video visitors start here Search visitors could start here Social visitors start here Display visitors start here ACTION! Interest Awareness Consideration
- 9. The PPC Intent & Threat Scale Conversion Intent Conversion Threat
- 10. The PPC Intent & Threat Scale
- 11. The PPC Intent & Threat Scale Display SearchVideo Social
- 12. Your Offers Need To Match Your PPC Channel Temperature Coupon Checklist/Cheatsheet Toolkit Calendar Podcast Email Course Swipe File Infographic White Paper Industry Stats Quiz Coupon Video Course Live Demo Tickets Giveaway eBook T-Shirt Demo Trial Case Study Webinar Consultation Quote Purchase Demo Trial
- 13. How It Works With Your Funnel Awareness = Display Opinion = Video Consideration = Social Preference = Search Purchase = $
- 14. So What Does This Mean? = =
- 16. Different Types of PPC Visitors, Need Different Types of Offers
- 17. They don’t know you and they’re not looking for what you offer. Cold Visitors
- 18. They’re interested in what you offer, but not sure if you’re their solution. Warm Visitors
- 19. They’re searching for your brand name and want to do business with you. Hot Visitors
- 25. When new PPC channels aren’t working, it’s because you’re not matching your call-to-action with their temperature. Testing New Offers…
- 26. The fastest way to gain PPC traction, is by lowering “the ask” of what you want the visitor to do. By Lowering The “Threat” “Does your car qualify for uber?”
- 27. When Expert Advice, Doesn’t Always Make Sense for PPC “Eliminating unnecessary form fields can significantly increase the conversion rate of your contact form.” - Neil Patel “If you want to increase form conversions, you must consider reducing the number of fields.” - Oli Gardner Source: https://www.quicksprout.com/2012/06/25/5-ways-to-improve-your-contact-form-conversion-rate/ Source: http://unbounce.com/conversion-rate-optimization/how-to-optimize-contact-forms/
- 28. Even Peep Said It… “The best thing you can do to improve conversions is to get rid of as many fields as possible.” - Peep Laja Source: http://conversionxl.com/14-steps-to-building-sign-up-forms-that-convert/
- 29. This Is Why Lowering The PPC Threat Is So Important - 89% conv/rate increase - 95% confidence level
- 30. You Can Add More Form Fields & More Steps To Increase Conversions Rates - 152% conv/rate increase - 99% confidence level
- 31. But Lower The PPC Threat First - 62% conv/rate increase - 95% confidence level
- 32. This Works For All Industries, Small and Big
- 33. MULTI INTENT KEYWORDS @KlientBoost #EliteCamp2016 KlientBoost.com
- 34. All Keywords Have Different Conversion Rates Awareness Consideration Action “best coding languages” “learn to code” “learn ruby on rails”
- 35. But More Importantly, They Have Different Sales Rates, Too Awareness Consideration Action “best coding languages” “learn to code” “learn ruby on rails”
- 36. Remember The “Chuck Norris PPC Cycle”? ACTION! Interest “Learn To Code” Awareness “BestCodingLanguages” Consideration “LearnRubyOnRails”
- 37. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV
- 38. Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV Which Keyword is Performing Best? ?
- 39. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
- 40. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
- 41. Less Ad Spend, Same Sales VS
- 42. How do you track keyword level or placement level sales? ?
- 43. How do you track keyword level or placement level sales? ? Manual UTM Parameters or Automatic ValueTrack Parameters mylandingpage.com/?GA_network={network}&GA_device={device}&GA_campaign={campaignid}&GA_adgroup={adgroupid}&GA_target={target}&GA_placement={placement} …
- 45. POWERFUL BACKEND PLUMBING @KlientBoost #EliteCamp2016 KlientBoost.com
- 46. Upgrade Your Prospects Along The Way
- 47. By 1-Upping Your Marketing Funnel + + +
- 48. Use Custom Google Analytics Retargeting…
- 50. The Higher Your Threat, The Colder Your Traffic, The More Nurturing Is Needed Value Value Thought Leadership Value Conversion
- 51. The Lower Your Threat, The Warmer Your Traffic, The Less Nurturing Is Needed Value Conversion
- 52. Remember This: The PPC Intent & Threat Scale Conversion Intent Conversion Threat
- 54. Types of Micro Conversions
- 55. Types of Micro Conversions Time On Site
- 56. Types of Micro Conversions Time On Site Scroll Depth
- 57. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion
- 58. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion Button ClickFREE TRIAL
- 59. Your Micro Conversion Path is Linear in Nature Time on Site
- 60. Scroll Depth
- 63. Conversion
- 64. Where are your visitors dropping off? ?
- 66. Add In Google Analytics Data
- 67. Use Hotjar To Track Fields
- 68. Each Network Will Have Its Own Micro Conversion Path
- 69. Thank You! @KlientBoost #EliteCamp2016 KlientBoost.com