Stephen Pavlovich - Testing Beyond the User Experience

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How to test fundamental business decisions like pricing and product

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Testing beyond user experience
Stephen Pavlovich
Conversion.com
@pav

Success is a result of
the choices we make

Using experimentation to
solve complex problems

Experimentation lets us
challenge assumptions with
radical concepts

Test your servants for ten days. Let us be given vegetables to eat
and water to drink. Then let our appearance and the appearance of
the youths who eat the king’s food be observed by you, and deal
with your servants according to what you see.
“
”Daniel 1:12–13

If we can hypothesise,
analyse and iterate,
we can experiment

We know that quant and qual data.
We believe that lever for audience will result in goal.
We’ll know by testing test concept on area and
observing KPI for duration.
conversion.com/hypothesis

In a fast-changing world
experimentation is our
unfair advantage

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