Understanding the benefits of creating a robust LinkedIn profile

1. Are You Linked ?
Peggy Dau
peggy@madperspectives.com

2. What is it?
LinkedIn operates the world’s largest
professional network on the Internet with more
than 161 million members in over 200 countries
and territories (as of March 31, 2012)

3. Why should I care?
It’s not who you
know – it’s who
your contacts
know!
More than ½ of
LinkedIn’s subscribers
are located outside
the United States
(U.S. ~ 44M +)

4. Why use
Tell your professional story
Get and stay connected with colleagues
Pursue career opportunities
Become informed about people & companies before you meet them
Identify decision makers & influencers – and get connected
Ask & Answer questions about any biz topic

5. `
Create more than a Placeholder!
BEFORE

6. `
Create more than a Placeholder!
AFTER

7. `
Getting Started
What motivates or differentiates you? What value do
Summary
you provide?
Experience What value did you provide in each role?
Photo A head shot is preferred
Links Website, blog, twitter
Groups Join and participate!
Recommendations These are valuable, don’t be afraid to ask for them!
Applications Import your blog, presentations and more!
Headline How do you want others to think of you?

8. `
Your LinkedIn Homepage
Share news that interests you or relates to your industry
Provide Updates
your job or your company
See Updates from
See what’s new with your connection
Connections
Read news being shared by your network or trending
LinkedIn Today
within selected categories
People You May
Make new connections, re-connect with former colleagues
Know
Who’s viewed your See who is checking up on you! Maybe there is a business
profile opportunity!
Your LInkedIn Reminder of how many contacts you have via LinkedIn!
Network

9. `
Manage Your Settings
• Settings are found through the drop down menu associated with your
name in the upper right hand corner of the homepage
• Pay attention to:
– Profile visibility when others are viewing you AND when you are viewing others
– Email frequency from others, groups, group members, etc.
– Invitations – who can invite your to connect?
– Account security
• What updates from others do you want to see on your homepage
• Secure access from WiFi hotspots

10. `
Common Sense
• Trust your “gut” when accepting invitations to connect.
– If someone turns out to be a spammer, you can always disconnect!
– Think about whether you trust this contact and want them to have access to your
network!
• Post updates
– Related to your business, your professional goals
– Don’t post updates on your social life unless it is related to business
• Think about linking your updates to Twitter and/or Facebook
– It’s all about business visibility
• Be professional in your actions in groups, answers, applications and other
activities – LinkedIn is a PROFESSIONAL social network!

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