Understanding Qualitative vs Quantitative Research Methods
1. Focus of the DiscussionFocus of the Discussion
Basic Categorize of Research
Understanding Qualitative research
Characteristic of Qualitative
Research
Understanding of Quantitative
Research
Differences between Qualitative and
Quantitative Research
2. Basic Categorize of ResearchBasic Categorize of Research
The basic categories of educational
research are:
Research can be categorized by two
ways .
4. What is Qualitative Research?What is Qualitative Research?
Qualitative research refers to the notion
of quality to the nature of things.
Qualitative research can be referred to
the meanings, concepts, definitions,
character, symbols and description of
things.
Qualitative research is based on depth of
understanding rather than numerical
analysis of data.
5. Qualitative Research (Contd)Qualitative Research (Contd)
Qualitative research is concerned with
qualitative phenomenon involving quality.
It is non-numerical, descriptive, applies
reasoning and uses words.
Its aim is to get the meaning, feeling and
describe the situation.
6. Qualitative Research (Contd)Qualitative Research (Contd)
Qualitative research seeks to probe deeply
into the research setting to obtain in-depth
understandings about the way things are,
why they are that way, and how the
participants in the context perceive them.
Qualitative research is based on depth of
understanding rather than numerical
analysis of data.
9. Characteristics of QualitativeCharacteristics of Qualitative
ResearchResearch
Qualitative research is expressed through
attitudes, feelings, opinion and
perception.
The findings can not be expressed in
numbers.
The findings are based on generalizations
Non-measurable evidence
10. Characteristics of QualitativeCharacteristics of Qualitative
Research (Contd)Research (Contd)
Qualitative design looks at relationship
within a system or culture.
Qualitative design refers to the personal,
face-to-face, and immediate.
Qualitative design is focused on
understanding a given social settings, not
necessarily on making predictions about
that setting.
11. Characteristics of QualitativeCharacteristics of Qualitative
Research (Contd)Research (Contd)
Qualitative design demands that the
researcher stay in the setting over time.
Qualitative design demands time in
analysis equal to the time in the field.
Qualitative design demands that the
researcher develop a model of what
occurred in the social settings.
12. Characteristics of QualitativeCharacteristics of Qualitative
Research (Contd)Research (Contd)
Qualitative design requires the
researcher to become the research
instrument. This means the researcher
must have the ability to observe behavior
and must sharpen the skills necessary for
observation and face-to-face interview.
Qualitative design requires ongoing
analysis of the data.
13. Understanding QuantitativeUnderstanding Quantitative
ResearchResearch
Quantitative research describes phenomena
in numbers and measures instead of words.
Quantitative research refers to the count of
things.
Quantitative research is based on the
measurement of quantity or amount.
Researchers use quantitative approaches to
describe current conditions, investigate
relationship, and study cause-effect
phenomena.
14. Characteristic of QuantitativeCharacteristic of Quantitative
ResearchResearch
Quantifiable
Research aimed at getting specific result
(Experimental result)
Quantitative research is more easier to
understand
Measurable evidence.
15. Differences Between QualitativeDifferences Between Qualitative
and Quantitative Researchand Quantitative Research
Qualitative Research Quantitative Research
1. Qualitative findings are non-
measurable
2. Qualitative research has its
origins in descriptive analysis,
collecting information from the
specific situation to a general
conclusion.
3. Qualitative research methods
are based on different beliefs
and purposes.
1. Quantitative findings are
measurable
2. Quantitative research is more
closely associated with situation,
from general principles to specific
situations.
3. Quantitative research methods
are based on the collection and
analysis of numerical data,
usually obtained from
questionnaires, tests, checklists
and other formal paper-and-
pencil instruments.
16. Differences Between QualitativeDifferences Between Qualitative
and Quantitative Research (Contd)and Quantitative Research (Contd)
Qualitative Research Quantitative Research
3. Qualitative research
will be much less
concrete than pure
numbers as data. As
qualitative research is
stories, or pictures, or
descriptions of feelings
and emotions there
might be bias in
seeking knowledge.
3. Quantitative research
involves gathering data
that is absolute, such as
numerical data, so that it
can be examined in as
unbiased a manner as
possible.