The document launches a new British initiative called Manifesting Digital Business Britain (#DBBM) to help small and medium enterprises increase their digital skills and online presence. It notes that the shift to online activities and data is transforming the economy. The manifesto outlines 8 points to embrace digital technologies, ensure national inclusion of digital skills, and recognize the value of online and home-based businesses. It calls on readers to support the initiative if they want to help businesses grow digitally and reduce unemployment through ethical online participation.

1. 10 th March 2011 a new British cause was launched… Manifesting Digital Business Britain #DBBM Thank you to Bob Barker VP of Corporate marketing and Digital Engagement – Co-Creator of the Manifesto

7. What is the shift?

8. We used to live on farms We ‘manufactured’ food

9. Then we moved to the cities We ‘manufactured products’

10. Now we live on the Internet We ‘manufacture’ DATA

13. But e-commerce is not social

14. This is social (commerce)

15. Challenges that we face

16. Don’t worry there are always solutions to these challenges

17. Estimated 10 million people in the UK who have never been online I have got by so far without Social Media and Digital Media “ Many of these are small business”

18. There is a new type of Capital

19. Social Capital

20. Encourage ethical behaviour

21. Finally a legal precedent!

23. A changing business landscape

24. Someone is playing a game of risk – do we all understand what is happening

26. Mark Zuckerberg said… “ we are a solution provider for all your value added down the line………….”

27. Playing the game of Risk in your niche