This document discusses the changing landscape of public relations (PR) and the rise of social media. It notes that PR must now embrace transparency and conversations on social platforms. The new PR puts the public back into PR by using the power of online conversations. It also discusses adapting roles and organizations to this new environment through community management, content creation, and building relationships with influencers. The document provides examples of how some companies are effectively navigating this change.
1. The New PR
How to Become A
Nathaniel
Brand Hansen
Among
Friends Eleftherios
Hatziioannou
Nov 7th, 2012
Portoroz, Slovenia
2. WELCOME
NICE TO MEET YOU:
• YOUR NAME, AGE, HOMETOWN
• ROLE, COMPANY, INDUSTRY
• EXPERIENCE/ LEARNINGS
• EXPECTATIONS/ WISHES
• YOUR PERSONAL STORIES
8. ativity
In novation, Cre
Self- Challenges,
Actualization
)
Ego (esteem
tus
Prestige, Sta
ging) Love, Accep
tance
S ocial (Belon
fety,
Physical Sa
ty / Security
ecurity
Economic S
Safe
Survival
, Sleep…
Water, Food
THE UNDERLYING HUMAN
NEEDS #MASLOW
43. 1 Add value and simply be helpful
2 Be open and honest
3 Speak their language (insiders vs. outsiders)
4 Listen and be approachable
5 Be like a true friend/ human being
6 Show appreciation and gratitude
7 Talk with them not to them
8 Create a positive atmosphere (humour/ fun)
9 Don`t be afraid of failure and mistakes
10 Lean back and set the stage for them
OUR GOLDEN RULES OF
COMMUNITY MANAGEMENT