On any given job site on any given day, there are millions of job descriptions. That makes it increasingly difficult to stand out and attract the best candidates. There are plenty of best practices out there for writing job descriptions, but the key to maximizing your company’s visibility and applications is understanding the way job seekers think … and act. Check out our “The Secret to Successful Job Postings" presentation, featuring Snagajob’s expert on writing job descriptions to: -- Find out how to write a job description that will increase your clicks and application rate -- Discover the keywords that will make your job descriptions stand out above your competitors -- Learn how the hourly industry is uniquely impacted by current market conditions … and how that affects job seeker behavior -- Get real-life examples on how to write job a description, plus the five key things that every job post should include

2. TODAY’S PRESENTER
Ken Shafer
Senior Business Manager
@knit_hat
● Responsible for identifying shifts in the hourly
hiring marketplace
● Helps employers make the most of Snagajob
products so they can successfully navigate an
ever-changing business environment

3. 3
Agenda
#hourlyinsights
1
2
3
5
Introduction
Market data—why does this matter?
Search behavior—what are we seeing on Snagajob?
Improving job postings—what can I do about it?
Questions
4

4. We’re .
The largest marketplace for hourly work

5. Poll Question #1
What grade would you give your current sourcing strategy?
5

6. Market
Data

7. Market Data
Why it matters to get seen
7
How do market forces
affect competition for
employees?
How is the hourly
space uniquely
impacted by changing
market conditions?

8. 8
Unemployment Rate and Search Trends for “Jobs”
UER Search
Market Data
Why it matters to get seen

9. 9
Unemployment rate and the workforce
People appear more willing to work minimum wage jobs in a “down” economy
Market Data
Why it matters to get seen

10. 10
Market Data
Why it matters to get seen

11. Market Data
SUMMARY
1 The squeeze is on
2 An improving economy means
fewer people are looking for jobs
3
Those who are looking are less
willing to work minimum wage
jobs, they feel they can be
selective.

12. Search
behavior

13. 13
Results-Page Views: Keyword vs. No Keyword
Search behavior
Do keywords matter?
55% Keyword45% No Keyword

14. 14
Search behavior
Team Member vs. Crew Member
56% Team Member44% Crew
Member
Team Member vs. Crew Member

15. 15
Search behavior
vs. cashier
Team Member vs. Crew Member vs. Cashier
11%
14%
75%
Crew Member
Team Member
Cashier

16. 16
Search behavior
Waiter vs. Server
96.1% Server
3.9% Waiter
Server vs. Waiter (2015)

17. 17
Search behavior
Waiter vs. Server
91% Server
9% Waiter
96.1% Server
3.9% Waiter
Server vs. Waiter (2014) Server vs. Waiter (2015)

18. 18
Search behavior
Manager vs. Supervisor
88% Manager only12% Supervisor
Manager Only vs. Supervisor

19. 19
Search behavior
Industry jargon
69% CNA31%
Certified
Nursing
Assistant
Certified Nursing Assistant vs. CNA

20. 20
Search behavior
Spelling matters
96% Babysitter
4% Baby Sitter
70% Childcare
30% Child care
Babysitter vs. Baby Sitter Childcare vs. Child Care

21. Improving
job postings

22. Poll Question #2
Which areas of your sourcing strategy do you think need the most improvement?
22

23. Real-world optimization case
Improving job postings
23
We were struggling to find meat cutters for a national grocery retailer in Virginia Beach.
When we changed the job title from ‘Meat Cutter’ to ‘Butcher’ we saw significant shifts.
The role remained the same, but our results improved dramatically. Our test proved not
that Butcher will always win over Meat Cutter, but that experimenting with how jobs are
advertised in a given local market can generate huge benefits.
Job Posting Title Click Rate Application Rate
‘Meat Cutter’ 3.7% 12.7%
‘Butcher’ 6.5% 14.2%

24. A little background
Improving job postings
24
When asked: “What does your hourly-paying job mean for
you”...
35+
25-34
16-24
0% 20% 40% 60% 80% 100%
...a way to pay bills while you
pursue other interests?
...the start of a career path within
that employer’s organization?
...a step along a path toward a
salaried position somewhere else?
...a position you see yourself
having for a long time?

25. Content is king
Improving job postings
25
Pay Info On Top
Hours
Sell yourself!
Benefits
2XRESULTS

26. Tips for high-performing job descriptions
Improving job postings
26
Location
Be specific. Include public transportation info if possible
Requirements
Keep them up top, make them easy to scan
Hours/Schedule
Helps to qualify your candidates
Pay and benefits
Once again, make easy to scan
Sell your company
It’s OK to brag, but keep it short
GOAL
Try to have these in
each job description
HOW
Think ‘mobile first’—
keep it short and simple
1
2
3
5
4

27. Being specific can improve search visibility too!
Improving job postings
27
● Describe all tasks that are needed - Count
inventory nightly, restock work area, greet
customers, bake bread
● List skills and requirements - Ability to drive a
forklift, use a meat slicer, basic math skills
● Include other aspects of a successful candidate -
willingness to wear a uniform, work outside, lift
50lbs, opener/closer/keyholder
● List required hours and days
● Include certifications, if required

28. Questions?

29. HRCI Activity ID: 297508
Recertification Credit Hours Awarded: 1
Specified Credit Hours: HR (General)
SHRM Activity ID: 16-9MZO6
Professional Development Credits (PDCs): 1
SAVE THE DATE
Top Employer
Trends for 2017
Webinar
December 13, 2016

30. NEW VENUE. MORE GREAT INFORMATION.
Save the date for HourMinds 2017 in beautiful Charleston South Carolina. Join us for conversation,
and networking on all things hourly. We can’t wait to see you there.
30
MAY 15-17, 2017 BELMOND CHARLESTON PLACE CHARLESTON, SC HOURMINDS.COM

31. Thank you