The endless information ‘stream’ which has proliferated across social channels means that no one thing defines a brand anymore. Social platforms are mirrors reflecting consumer attention in real time, and good content lives at the intersection of brand message and cultural relevance.

1. The Evolution of
Social Content
Noah Brier

2. Hi.

3. I’m Noah.

5. Percolate is a
technology platform
that helps brands
create content at
social scale.

6. Our three principles
SYSTEMATIZE INSPIRE EVOLVE
Percolate institutionalizes Percolate is the only software Percolate learns from
your content strategy by that doesn’t assume you know every reaction and
building it into the system. what you want to say. gets better over time.

7. The Evolution of
Social Content

8. The Evolution of
Social Content
Or what a difference
four years makes

9. Let’s rewind to 2009

10. 150 million users and growing

11. 6 million users ...

12. And still rocking bubble letters

13. Kevin Systrom is
still at Google

14. Ben
Silbermann
is
“tinkering”

15. So, what’s changed?

16. So, what’s changed?
And what have we
learned from it?

17. 1 It’s not
zero-sum

18. Twitter
OR
Facebook

19. Twitter
OR AND
Facebook
OR AND
Instagram
OR AND
Tumblr
OR AND
Pinterest

20. 2
Customer
service
is a small
component

21. Timeline showed us
brand is bigger

22. 3
The need for
content keeps
increasing

25. 4
The pros are
doing better

27. 5
Global is the
only way

30. 6
The owned/paid
relationship has
been defined

31. From:
Puppy Brand™
Puppies!
Buy Space Fill Space

32. To:
Create
Promote Publish

33. 7
The Facebook
IPO made social
serious business

35. 8
We’ve settled
on the stream

36. This wasn’t
always a given.

37. Takeaways

38. Constant nature of the
stream means no one
thing defines the brand

39. Social platforms reflect
our attention

40. Good content lives at the
intersection of brand
message and cultural
relevance

41. Awesome. Thanks.
Questions? Comments?
Noah Brier