08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
State of Content Marketing
1. The State of Content
Marketing
James Gross | james@percolate.com
2. “Content marketing is any marketing format that
involves the creation and sharing of media and
publishing content in order to acquire customers.
This information can be presented in a variety of
formats, including news, video, white papers, ebooks, infographics, case studies, how-to guides,
question and answer articles, photos, etc.”
Wikipedia
16. Growth in mobile
Platform adoption Ramps (Linear scale)
1000
Android
900
800
Millions of Users
700
600
500
400
300
200
100
0
0
4
8
12
16
20
24
Quarters after launch
28
32
36
iOS
17. Global internet device sales
In a few years the number of mobile devices will dwarf the number of PCs.
3,000,000,000
2,500,000,000
Tablets
2,000,000,000
Units
We are here
1,500,000,000
Smartphones
1,000,000,000
500,000,000
Personal Computers
0
2000
2002
Gartner, Strategy Analytics company fillings.
2004
2006
2008
2010
2012
2014E
2016E
24. The new world
Market Value (Billions)
1050
Apple
700
Google
Comcast
350
Disney
Time Warner
CBS
Time Warner Cable
21 Century Fox
Facebook
LinkedIn
Twitter
0
Social/Mobile
BI Intelligence
Old Media
26. The 'message' of any medium or
technology is the change of scale or
pace or pattern that it introduces
into human affairs.
Marshall McLuhan
27. “The railway did not introduce
movement or transportation or
wheel or road into human society,
but it accelerated and enlarged the
scale of previous human functions,
creating totally new kinds of cities
and new kinds of work and leisure.”
Marshall McLuhan
42. Even search
7 of the top 8 signals in search are social
Google +1
Facebook Shares
Number of Back-Links
Facebook Total
Facebook Comments
Facebook Likes
Pinterest
Tweets
0
Spearman Correlation - Study of Google Search Results
0.1
0.2
0.3
0.4
SearchMetrics | Ranking Factors Overview 2013
43. Amount of content is growing
Digital Information Created & Shared (zettabytes)
8
7
6
5
4
3
2
1
0
2005
2007
2009
2011
Note: * 1 zettabyte = 1 trillion gigabytes. Source IDC report “Extracting value from Chaos” 6/11
2013
2015E