Here's how Perfomatix development team helped a client (based in South East Asia) to build a social media analytics dashboard for brand management. If you are looking to build a similar application for your business, get in touch with our sales team.

1. Social Media
Analytics
Dashboard
Client Case Study

2. About the Client:
The client is a mission-oriented research
agency under a Government Ministry in South
East Asia.
This agency is focused entirely on research
and work that advances scientific discovery
and technological innovation.
The client wanted to develop an analytics
platform for users looking to elevate brand
performance.

3. The aim was to develop an advanced social
media analytics dashboard platform for brand
management by leveraging Perfomatix’s
application development expertise.
Brand insights will be completely based on the
consumer’s emotions, as the post towards the
brand as comments or keywords in the defined
Social platforms and newsfeeds.

4. About the Project:
An advanced social media analytics
platform for brand management collating
data from multiple social media platforms
and News feeds.
The client wanted to develop a platform for
users looking to elevate brand performance.
The aim was to develop an advanced social
media analytics dashboard platform for brand
management by leveraging Perfomatix
development’s expertise.
The client needed a complete platform which
could solve the following use cases:

5. Generate brand insights completely based
on the consumer’s emotions from the data
collected from different platforms. As the
users post towards the brand as comments
or keywords in the defined Social platforms
and News feeds.
Web application front-end development to
enhance user experience and engagement.
UI/UX design engineering of the advanced
social listening platform which effectively
translates the functionalities of the platform
into the design.

6. Challenges:
Analytics Dashboard
System should display a trend chart showing
the number of mentions, sentiments, and
emotion categories per day over a specified
time period.
Interactive Analytics
System should display Comments/Feeds
based on the selected topic, source and date
range. Must display the real-time data in the
page every 0.5 seconds.
The following are the features required for this
social media analytics dashboard:

7. Automatic report generation
Users should be able to select from the
social media analytics dashboard the
desired types of data visualizations to export
into a pdf report.
Configuration of entities, topics and data
sources for monitoring.
Ability of the user to configure an entity/topic
from Facebook, Twitter and local
mainstream media (online).

8. Implementation:
The dashboard has three sections –
Analytics, Comments, and Trends. The
Analytics section provides an overview of the
no. of mentions, positive & negative
categories, and different emotions.
Comments section has a color contrast for
differentiation, with tags for the emotions
linked to individual comments. The bulk of
the digital space is used for the actual
content, with the social media icon and tags
as accompanying information (de-
emphasized).
Dashboard

9. Trends section provides visual analytics that
can be used to delve into more specific
filters (e.g. the keywords used for specific
topics).
For the graph portion, the graph type will
change with dropdown options
It will avoid multiple graphs (which will
confuse users)
Prioritize information that is meaningful and
not repetitive on digital real estate.

10. The users can use this social media
analytics dashboard system to generate
reports with a brief explanation and the
detailed report to be sent to the users’ email.
Generate Email Reports

11. The Solution:
Web application front-end development.
UI/UX design engineering of advanced real-
time social media analytics dashboard
platform.
Perfomatix derived a high-functioning solution
for this social media analytics platform by
delivering:

12. Architecture Diagram:

13. Screens:

14. Technology Stack Used:
Front End – WebApplication
React + Redux
Charts Highcharts
Version Control Bitbucket Git
Database MySQL
Continuous Delivery Jenkins

15. Looking for a similar
application?
Drop us an email to setup a meeting with our
development team:
sales@perfomatix.com
Or, you can fill our contact form:
https://www.perfomatix.com/contact-us/

16. Thank you