![SOCIAL
SNAPSHOT: finance
American express*
CAPITAL ONE
BANK OF AMERICA
CITIBANK*
DISCOVER
CHASE*
facebook
6,552,184
2,976,806
1,891,959
1,768,706
1,591,345
1,426,857
HIGHEST ACTIVATION RATE
Post by Citibank US showing a quick x for melting ice cream
using hashtag #WellPlayed
ACTIVATION RATE: 5%
American Express
bank of america**
citibank
capital one
discover
chase
741,706
329,702
136,802
98,551
67,166
57,948
# Subscribers
P A R T I C I P A N T E N G A G E M E N T
bank of america chase bank of america
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
twitter
most retweets
Tweet by Capital One advertising travel options using Venture's #YesMiles
RETWEETS: 2,672
YYOOUUTTUUBBEE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
stories about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
M E T H O D O L O G Y
# Fans
# Followers
AMERICAN EXPRESS
BANK OF AMERICA
CITIBANK
CAPITAL ONE
CHASE
DISCOVER
40,253
11,638
5,680
3,988
2,891
2,546
most viewed
Video by American Express advertising Change- a lm about
Americans without access to certian nancial options, and
giving them hope
views: 816,048
*Aggregation of institution/card specic pages
**BofA_Community Twitter handle
S E P T E M B E R 2 0 1 4
*July data
Talking
About
Retweets,
Mentions and
Hashtags
Avg. Views
Per Video
Finance Average
Leading Brand
9,829 6,006 38,983
42,279 25,719 118,358](https://image.slidesharecdn.com/socialsnapshotfinanceaugustperformics-140912115136-phpapp01/85/Finance-Social-Snapshot-1-320.jpg)
Recomendados
Recomendados
Más contenido relacionado
Similar a Finance Social Snapshot
Similar a Finance Social Snapshot (20)
Más de Performics
Más de Performics (20)
Último
Último (20)
Finance Social Snapshot
- 1. SOCIAL SNAPSHOT: finance American express* CAPITAL ONE BANK OF AMERICA CITIBANK* DISCOVER CHASE* facebook 6,552,184 2,976,806 1,891,959 1,768,706 1,591,345 1,426,857 HIGHEST ACTIVATION RATE Post by Citibank US showing a quick x for melting ice cream using hashtag #WellPlayed ACTIVATION RATE: 5% American Express bank of america** citibank capital one discover chase 741,706 329,702 136,802 98,551 67,166 57,948 # Subscribers P A R T I C I P A N T E N G A G E M E N T bank of america chase bank of america CONNECT WITH US performics.com facebook.com/performics twitter.com/performics twitter most retweets Tweet by Capital One advertising travel options using Venture's #YesMiles RETWEETS: 2,672 YYOOUUTTUUBBEE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing stories about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 M E T H O D O L O G Y # Fans # Followers AMERICAN EXPRESS BANK OF AMERICA CITIBANK CAPITAL ONE CHASE DISCOVER 40,253 11,638 5,680 3,988 2,891 2,546 most viewed Video by American Express advertising Change- a lm about Americans without access to certian nancial options, and giving them hope views: 816,048 *Aggregation of institution/card specic pages **BofA_Community Twitter handle S E P T E M B E R 2 0 1 4 *July data Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Finance Average Leading Brand 9,829 6,006 38,983 42,279 25,719 118,358