How online auctions work slideshare
•Descargar como PPTX, PDF•
1 recomendación•1,036 vistas
Nonprofits and Schools are bringing their fundraising auctions with great success. This presentation includes some research on online fundraising trends as well as some best practices about online auctions.
Recomendados
Más contenido relacionado
Destacado
Destacado (15)
Último
Último (20)
How online auctions work slideshare
- 1. How Online Auctions Work Perry Allison VP Marketing
- 2. Fundraisers Are.. • Passionate and dedicated to their cause • Dependent on their supporters • Looking to broaden their base of support • Resource-constrained BiddingForGood can help with all of these… 2
- 3. Who Is BiddingForGood? The undisputed leader in fundraising auctions and events for organizations of every size and shape. • Founded in 2003 • Over 22,000 auctions/events run • Raised over $260 million and counting… • 460,000+ community of cause-minded shoppers 3
- 4. Online Fundraising Outlook 4 • Survey fielded in June 2014 to fundraisers across the country • 500 respondents
- 5. What Fundraising Tactics Did They Use? 5
- 6. What Tactics Are Planned for Next Year? • 3 out of 5 tactics planned are internet based.. 6
- 7. Where Do Auctions Events Fit In The Fundraising Landscape? • Peer to peer fundraising • Direct appeals • Capital campaigns • Friend-raising/cultivation events • Auctions • The internet and social media have changed the rules for all of these tactics 7
- 8. Auctions Tap A Different Pool Of $$ • Supporters have a budget that they tap to give charitable donations • Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget… 8
- 9. Planning And Running Fundraising Events Is Not Easy You have to.. • Build a plan • Promote and sell tickets • Organize your auction and other fundraising tactics • Provide seamless registration and checkout • Delight your guests • Meet your fundraising goal 9
- 10. Several Ways To Run Your Event The BiddingForGood platform is flexible
- 12. The Anytime, Anywhere Fundraiser A fundraising auction that allows bidders to bid on any device from anywhere. 12 • Online • At school events • At galas • At golf tournaments • In stadiums
- 13. It’s Easier than You Think to Build Your Event Website Our template-based system enables you to have an event homepage up in under an hour. • Branding look & feel • Social media sharing • Sponsor logos & links • Featured items & more • Sell Tickets • Accept Cash Donations 13
- 14. Your Auction Catalog Is The First Step… 14
- 15. Why do Businesses Donate? • To be good corporate citizens • To get marketing benefits • To reach a desirable demographic • To attract customers around new offerings, openings 15
- 16. Best Categories For Online Auctions • Dining • Travel • Entertainment/Celebrities • Unique Experiences • Fund-a-Need 16
- 17. You Can Fund Any Need 17 This holiday auction raised over $10,000 with only Fund-a-Need items
- 18. Unique Experiences Are Top Sellers • What can your organization offer that no one else can? • Unique items help bring the community together • Unique items are more interesting 18
- 19. Online Means More Bidders Invite your ENTIRE community to your auction • Think outside of the attendees at your event, or your usual donor pool • Take advantage of email lists, mailing lists, and social networks to drive traffic to your auction and attract more bidders Invite our cause-minded shoppers • Over 460,000 affluent, cause-minded shoppers frequent our site (24% have a net worth of over $1 million) • These bidders account for an average of 33% of the bidding activity in all of our auctions • Attracting new bidders to your auction helps build your donor list 19
- 20. Get the Word out… We Help Amplify Your Auction More visibility for your auction… Over 5 million unique visits to BiddingForGood per year. We feature great items on our homepage, in weekly consumer emails, and on our social media sites. …and for your cause Auctions that open up to the B4G community of bidders get more bids! 20% to 30% on average. 20
- 21. Social Media Amplification • Social sharing to 7500+ fans and followers on Social media sites. (Facebook,Twitter, LinkedIn)
- 22. Smartphones are Replacing Bid Sheets Streamlined registration, bidding, and checkout When you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes. What takes the place of clipboards? Any smartphone or tablet, cellphones, laptops 22
- 23. A Better Bidder Experience 23 Before the event • Register to bid • View catalog online After the event • Payments processed • Go home happy! During the event • Receive outbid alerts • Bid competitively without interrupting the party • Bid Extension
- 24. What You Do When It’s Over… • Reports, reports, reports • Who donated, who bid, who won items, how much did you yield on your auction catalog, how many tickets were sold, cash donations collected.. • It’s all there for the next auction and the next committee 24
- 25. How We Help You Raise More Money • Include more bidders from your community and the 460,000+ cause- minded shoppers in our Bidder Community • Get more items with tools to request more item donations and manage volunteers. • Use mobile bidding at your event for a better bidder experience and more participation • Sell sponsorships • Collect cash donations online • Sell tickets online 25 “I found that the cost to run a BiddingForGood auction is greatly outweighed by the benefits they provide. My auction will generate more revenue than it ever has before.... I highly recommend this program for anyone currently running an online auction or those considering it for the first time.” -Junior Achievement of Akron Area
- 26. What Is the Typical Process? Sign up • Auction Expert consultation • Determine fundraising goal • Build plan & set milestones • Identify team & responsibilities Building phase • Get trained • Build homepage & item pages • Manage volunteers and timeline with the Auction Management Platform Promotion phase • Continue soliciting donations & sponsorships • Promote & publicize your auction • Confirm auction settings with your Auction Expert Auction week • Major promotional push • Bidding begins • Closeout & collect! 26 This process is based on our best practices, built from the experience of having run over 22,000 auctions. Timelines will vary by customer.
- 27. Happy Fundraising! To learn more, visit www.biddingforgood.com/online-auction- services Or call and talk to someone on our team- 866-621-0330 27
Notas del editor
- Welcome everyone. Glad to be with you this afternoon. Let’s start off talking for a minute about you and the world that you live in. We work with fundraisers from all over the country from all kinds of different organizations but there are qualities that many of you share. You are- passionate about your organization and your cause. Bullets above… Here’s the good news. BiddingForGood can really help with all of it.
- Let me give you a bit of background about our company to set some context. Some of you know a lot about us and some of you don’t..
- Let’s first look at the overall fundraising landscape. Most fundraisers have a variety of tactics that they use.. Direct Appeals, Capital Campaigns, Events… and for many auctions are in the mix.. Often as part of a larger event but sometimes just onilne. With the internet and social media, all of the rules have changed for all of these tactics.
- Let’s talk for a minute about how your supporters and donors think about their charitable giving. Many folks have a set amount that they plan to give every year to the various causes they care about. One of the unique things about auctions is that they are tapping a different pool of money. They are tapping into household discretionary budgets. When folks bid on an item in an auction, rather than thinking of it as a gift, they may be thinking of it as something they may have done anyway- buy sports or theater tickets or plan a trip.
- So most of you have run some kind of fundraising event. Some of you are perhaps stepping up for the first time, but experienced event planners know that running a fundraising event is not easy… there are a bunch of things that you need to do.. Bullets above..
- The good news is that there are a number of ways that you can construct your event and your auction. We are primarily here to talk about online auctions today but online auctions can complement a live event, either leading up to it or even following it. You can run an online auction and then move to bid sheets at a live event. You can also open your auction online before your event and us mobile bidding at your event where your attendees smart phones and/or tablets replace the clipboard. We’ll talk a bit more about that later. But let’s first really look at how online auctions work .
- There is a central concept at the heart of what we do and that is amplification. The ability to amplify or enlarge or extend what you do. The ability to reach more people and invite them to support you. .
- An online auction is really an anytime anywhere auction. One that can be accessed from any where on any device at any time. These auctions are taking place online or at galas or at golf tournaments or even in sports arenas.
- IT’s easier than you think. Here’s how this works.. See bullets above..
- The first and really important step is to build your auction catalog. Categories that sell well include tickets, gift certificates, unique experiences, and even home-grown items. Give a few examples..
- While we’re focusing on summer auctions because many organizations are planning these auctions now, the top lists of items do not vary all that much. These categories always do well but in summer time there is a unique flavor of each of these categories.
- Know your community and design packages that will appeal to them – the special parking place at the office, the opening night tickets to the show or art exhibit, headmaster for a day, girl’s night out, men’s poker night – And make sure you price them right – one community will get thousands for a parking spot another will get $100 – but it’s all good and it’s all for an item that cost you nothing!
- One of the other important ways that you can set yourself up for success is to invite as many bidders to your auction as possible. And we help you do that. Explain bidder community.
- And then you need to get the word out. We help you do that too. You can Amplify your auction with increased exposure on our homepage
- And we can help you get the word out by tapping our social networks. We are active on Facebook and Twitter and just like we share with our fans and followers, so too can your supporters. It’s the power of network effects and it really works. Tidbit- today Facebook is the leading source of traffic to our website after just direct visits.
- We’ve talked about online auctions but there is another technology worth mentioning and that is mobile bidding that is taking place at live fundraising events. The smartphone is replacing the bid sheet.