This document introduces a new content aggregation tool called Interlacer. Interlacer queries content from external platforms like YouTube and Twitter and stores it in a database. It then threads the external content together with local content. This helps content creators centralize their content across different platforms and overcome challenges of content being spread too thin or isolated in individual platforms. The document also discusses solutions like using weighted entries to prioritize articles displayed in reverse chronological order by allowing editors to assign ranks that degrade over time.

1. Publish Me a River
A New Content Aggregation Tool

2. New Platforms
Social media presents new opportunities
and challenges for content creators.
Challenges:
- Content spread too thin
- Isolation in a walled garden
- Platforms vary in publishing speed

3. Aggregate
Wouldn’t it be nice to get everything in one
central location?
How:
- Social content marketing app$
- Syndication tools

5. YouTubeTwitter Delicious

6. Web Magazine

7. Web Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article

8. Interlacer
Query external content, store in database.

9. Interlacer
Thread together with local content.
press
release
press
release
article
article report
feature

10. Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article

11. Solving Sticky
How to prioritize articles displayed in reverse
chronological order?
Reset publication date, time consuming.
Sticky:
- Remember to “unstick”
- Inelegant, objects drop off the page
- All or nothing solution

12. Weighted Entries
Editors can assign a rank which degrades
gracefully over time.
Algorithm moves “light” objects down the
page more quickly.
Your content stream is a river. Videos are
like boulders, tweets are like pebbles.

22. forterra.org philanthropyroundtable.org

23. Results
Saves time for content authors. No more
toggling the sticky.
Centrally located content, serves as a jumping
off point for engagement.
Lower bounce rate, 20% on Forterra news
page, compare to 50% sitewide.

24. My name is Pete Nice.
petenice.com
niceworld.org