Conference Presentation 2018 social media engagement

1. It’s all about engagement even in bakeries!
#Itsallaboutengagement #ASBConference
Liz Buchanan
Integrated Digital Communication
Strategist, Ember Solutions

5. www.socialmedianews.com.au

7. What is social media??
Put simply:
• It’s a two-
communication
channel via the
internet

8. “We expect organic
distribution of an individual
page’s posts to gradually
decline over time, as we
continually work to make
people have a meaningful
experience on this site.”
Facebook.com
It’s all about engagement

9. What determines engagement
Likes
Comments
Shares
Clicks

10. We post on our page
It sometimes gets into News Feeds
16% of fans see our post
A few fans engage
How it works?

15. ✓ Know your audience
✓ Focus on what you
can control
✓ Engage with your
fans
What can you do?

16. Who are you talking to and
What’s in it for them??

17. Action Item – move Facebook Friends
to your Business Page?
Fairy Lou Lou Belle Book Series, to empower young girls

18. Action Item – move Facebook Friends
to your Business Page?
A Dead Page?

19. Action Item – move Facebook Friends
to your Business Page?

20. Action Item – move Facebook Friends
to your Business Page?

21. Action Item – move Facebook Friends
to your Business Page?

22. Action Item – move Facebook Friends
to your Business Page?

23. Action Item – Call-to-Action on your
Timeline Cover Photo / Banner

24. Action Item – Call-to-Action on your
Timeline Cover Photo / Banner

25. Action Item – Call-to-Action on your
Timeline Cover Photo / Banner

26. Action Item – Call-to-Action on your
Timeline Cover Photo / Banner

27. Action Item – Call-to-Action on your
Timeline Cover Photo / Banner
✓ Create your own with
❖ www.picmonkey.com
❖ www.canva.com
✓ 851 x 315 pixels

28. Action Item – Facebook Like Box

29. Action Item – Facebook Like Box

30. Action Item – make your bio about
your audience – what do they get??
Name is something that will be
searchable
How to contact me

32. Action Item – Get Notifications

33. Action Item – use hashtags your
audience uses but are relevant to you!

34. Action Item – use hashtags your
audience uses but are relevant to you!

35. Action Item – post at the right time!

36. Action Item – post at the right time!

38. Native vs Non-Native
Native – It fits seamlessly with your audiences
conversations. It evokes emotion and is real, authentic,
human and gentle. It shows ‘you are one of them’ and you
‘get it’. It’s non-intrusive
Non-native – it’s purely promotional and screams ‘it’s all
about me’

39. Action Item – Write in native tone

40. Action Item – Use pictures

41. Action Item – Use pictures

42. Action Item – Use Videos and do
more Facebook Live!

43. Action Item – be a magazine not a
catalogue

44. Action Item – Plan

45. Action Item – Plan

46. Action Item – Plan

47. Action List

48. Liz Buchanan
Digital Communication Strategist - Ember Solutions
events@embersolutions.com.au
pages/EmberSolutions
@embersolutions
Ember Solutions
EmberSolutions
www.embersolutions.com.au

49. HAVE A GREAT WEEK