October 2011 The Process of R+D

ASB National Conference 19-10-2011 The Process of R&D Bernard Parker Bakels Research Pty Ltd.

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],The Process of R&D HYPOTHESIS ? EXPERIMENTS MAKE CONCLUSION OBSERVE & EVALUATE

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This definition of R&D inspired by an EY presentation on current Tax Concessions!

The Process of R&D ,[object Object]

“ Insanity is doing the same thing, over and over again, but expecting different results.” Albert Eisenstein OR ?

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This R&D Tax concession information from an EY presentation on current Tax Concessions!

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],“ The Market” Food Needs & Food Wants Other Inputs Internal External The Project Brief If we were able to make an “XYZ loaf” For sale to “??? Sector” we would increase our revenue by $$$ And our profit by $ “ EXPERIMENTS” Prototype Development Use of Scientific method !

The Process of R&D ,[object Object],HYPOTHESIS ? This is the best thing we can do with our R&D Resources “ EXPERIMENTS” Prototype Development Background Knowledge research NPD Plan, Bake Tests, trial costings To develop a prototype XYZ Loaf The Project Brief If we were able to make an “XYZ loaf” For sale to “??? Sector” we would increase our revenue by $$$ And our profit by $ MAKE CONCLUSION Use of Scientific method ! OBSERVE EVALUATE

The Process of R&D ,[object Object],“ EXPERIMENTS” Small scale experiments to develop prototype Background Knowledge research NPD Plan, Bake Tests, trial costings To develop a prototype “ XYZ Loaf” XYZ BREAD PIC Prototype is good Will it scale up in our process? “ Large Scale EXPERIMENTS” “ Bakery Trials” Yes It Scales Up “ XYZ Loaf” Use of Scientific method ! Use of Scientific method ! OBSERVE & EVALUATE

The Process of R&D ,[object Object],“ Large Scale EXPERIMENTS” “ Bakery Trials” Yes It Scales Up What Activities need to be completed? To satisfy the Project Brief To ensure all compliance To enable proper Launch of the product To ensure after launch support To ensure ongoing project review Launch XYZ Bread

The Process of R&D ,[object Object],Was the project worthwhile? How can we do it better next time around? Can we reduce the R&D Cycle time next time around? Track the Launch Review/Modify Product if it needs optimising Review the total Project / SWOT Review the Process Implement changes/teachings for future projects Ensure all documentation & project records up to date & filed Launch XYZ Bread MAKE CONCLUSION

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Process of R&D

Summary-----The Process of R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Thoughts Research v Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Thoughts Character/Personality for PD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Thoughts Researcher V s P Developer! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions???? The Process of R&D Bernard Parker Bakels Research Pty Ltd. Acknowledgements **Bakels Colleagues **Ernst & Young for current Tax Benefit Information

October 2011 The Process of R+D

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October 2011 The Process of R+D