Competitor Audit of Startup Accelerators for the Innovation Warehouse re-branding project. Released as part of the on-going open source case study.

1. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DESIGN RESEARCH
Startup Accelerators
Competitive Landscape 1
PRESENTATION

2. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Introduction:
Entrepreneurs have a wide range of options for external
investment and advice. Accelerators and angel investors
often collaborate but are also competing to attract the
highest quality deal-flow.
Innovation Warehouse needs to find a way to differentiate
its offer from the rest of the marketplace.

3. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
techstars logo

4. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
techstars website

5. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

6. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
techstars social media

7. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
techstars space

8. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
springboard logo

9. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
springboard website

10. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

11. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
springboard social media

12. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
springboard space

13. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hack fwd logo

14. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hack fwd website

15. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
hack fwd social media

16. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
oxygen accelerator logo

17. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
oxygen accelerator website

18. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

19. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
oxygen accelerator social media

20. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
oxygen accelerator space

21. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
oxygen accelerator space

22. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
dot forge logo

23. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
dot forge website

24. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

25. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
dot forge social media

26. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
web fwd logo

27. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
wed fwd website

28. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
web fwd social media

29. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
web fwd space

30. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
seedcamp logo

31. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
seedcamp website

32. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

33. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

34. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAMP social media

35. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAMP space

36. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EMERGE VENTURE LAB logo

37. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EMERGE VENTURE LAB website

38. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

39. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EMERGE VENTURE LABS social media

40. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EMERGE VENTURE LABS space

41. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Conclusion:
The standard of web design is high and social media is an
important channel. The office spaces seem to be less of a
brand priority for accelerators than for co-working spaces.
The range of accelerators, incubators and angel investors
can be confusing to a new entrepreneur. Clarity is the key
to attracting high quality deal flow.
Innovation Warehouse needs to find a way to simplify
their product offering to the marketplace.
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