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Social Media History | www.dachisgroup.com          @dachisgroup @peterkim




Subservient Chicken, 2004




® 2011 Dachis Group. Confidential and Proprietary
Social Media History | www.dachisgroup.com                                  @dachisgroup @peterkim




Subservient Chicken, 2004




                                                    9% weekly sales increase in a month

® 2011 Dachis Group. Confidential and Proprietary
Social Media History | www.dachisgroup.com          @dachisgroup @peterkim




Bowiechick, 2006




® 2011 Dachis Group. Confidential and Proprietary
Social Media History | www.dachisgroup.com                                   @dachisgroup @peterkim




Bowiechick, 2006




                                                    Doubled Logitech sales on Amazon.com

® 2011 Dachis Group. Confidential and Proprietary
Social Media History | www.dachisgroup.com          @dachisgroup @peterkim




@delloutlet, 2009




® 2011 Dachis Group. Confidential and Proprietary
Social Media History | www.dachisgroup.com                                          @dachisgroup @peterkim




@delloutlet, 2009




                                                    Over $3 million in overall sales in two years

® 2011 Dachis Group. Confidential and Proprietary

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Three slides of social media history

  • 1. Social Media History | www.dachisgroup.com @dachisgroup @peterkim Subservient Chicken, 2004 ® 2011 Dachis Group. Confidential and Proprietary
  • 2. Social Media History | www.dachisgroup.com @dachisgroup @peterkim Subservient Chicken, 2004 9% weekly sales increase in a month ® 2011 Dachis Group. Confidential and Proprietary
  • 3. Social Media History | www.dachisgroup.com @dachisgroup @peterkim Bowiechick, 2006 ® 2011 Dachis Group. Confidential and Proprietary
  • 4. Social Media History | www.dachisgroup.com @dachisgroup @peterkim Bowiechick, 2006 Doubled Logitech sales on Amazon.com ® 2011 Dachis Group. Confidential and Proprietary
  • 5. Social Media History | www.dachisgroup.com @dachisgroup @peterkim @delloutlet, 2009 ® 2011 Dachis Group. Confidential and Proprietary
  • 6. Social Media History | www.dachisgroup.com @dachisgroup @peterkim @delloutlet, 2009 Over $3 million in overall sales in two years ® 2011 Dachis Group. Confidential and Proprietary

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