Access business opportunities in China with Dragonbridge, "Your Bridge to the Dragon"

1. OPPORTUNITIES IN CHINA
HOW CAN CHINA HELP MEET YOUR GOALS?
DRAGONBRIDGE CORPORATION
The China Specialists
www.dragonbridgecorp.com

2. OUR EXPERTISE
YOUR SUCCESS
From their first contacts with China in
Guangzhou in 1984, the founders of
Dragonbridge Corporation have built an
extensive network of expertise on the
ground in China and in North America.
China has experienced impressive
development over the last two decades,
powered by liberalization of its economy
and by the sustained growth of purchasing
power. Beyond the traditional advantages
of outsourcing, many North American
businesses have found attractive
opportunities for exporting their products
and their technology to China.
Dragonbridge can bridge your business to
China because we are China specialists. We
help you access the best opportunities,
manage the risks and navigate the system.
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

3. FOCUS ON CHINA
FOCUS ON YOUR SUCCESS GROWING OPPORTUNITIES
Aside from the major centers of Beijing, Shanghai, Guangzhou and
Focus
Chongqing, China has 800 cities in the second-third-fourth tier range, and
China is certainly vast and complex. It has this provides plenty of scope for expansion into China. The market,
twice the landmass of the European Union, currently valued at US$1.7 trillion per annum, is the second largest in the
more than twice the population speaking world and is expected to grow at over 10 percent per annum for the next
three times as many languages and has three decades.
about the same number of administrative
regions (each with its own set of regulations The Chinese middle class currently numbers 42 million and will grow to
900 million by 2025. The opportunities for retailers and other providers of
and social customs).
goods and services to expand within this market are immense.
To offer our clients the best in-depth
expertise we focus our business facilitation China’s 12th 5-Year Plan emphasizes the environment, healthcare and
activities exclusively on China and not on other areas where North American companies excel.
other Asian countries. To succeed in China,
you need to work with China specialists.
Ethics
Unlike some Asia business consultants, we
do not buy or sell for our own account to
avoid any potential for conflict of interest
with the business of our clients.
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

4. • IATA (International Air Transport Association) (国际空中运输协会)
• Nortel Networks(北电网络)
EXTENSIVE EXPERIENCE •
•
Ville de Montréal (蒙特利尔市政府)
BMMTEC (Beijing Modern Management Technology Exchange Center) (北京现代管理技术交易
中心)
• Banexi Capital Partenaires (BNP Paribas) (法国巴黎银行)
Dragonbridge has fulfilled mandates in • Développement PME Chaudière-Appalaches
China, Canada, the US, Europe, and in • SMMGIM (GIMXPORT)
Singapore. • SERDEX
• RECOMEX
• CCIEIM (Chambre de commerce et industrie de l’est de l’île de Montréal)
Our time-tested partners and specialists • Shanghai Small Sized Enterprise Trade Development Service Center
inside China and our team of North (上海中小企业贸易发展服务中心)
American consultants and trainers provide • BMO Capital Markets Group
the resources you need to succeed in the • Bell Canada(加拿大贝尔公司)
China market. • Bell Nexxia
• Jyco Sealing Technologies
• Certen (Amdocs)
• BBC Northern Ireland(北爱尔兰)
• Yorkshire Water, UK(英国)
• McClausland Hotel, Northern Ireland (北爱尔兰)
• Portugal Telecom(葡萄牙电信)
• HKCBA (Hong Kong Canada Business Association)
• BTG (Beijing Tourism Group) 首旅集团
• Business Development Bank of Canada (加拿大商业发展银行)
• Ernst & Young Investment Advisors (安永投资顾问)
• Groupe Conseil CFC
• 3-SOFT
• Guest Lecturer at Educational Institutions (McGill Faculty of Business,, Hautes Études
Commerciales, UQAM, Confucius Institute)
• HIT Global
• PwC (PricewaterhouseCoopers Canada)
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

5. CHINA TRAINING SERVICES
 “Communicating with the Dragon” – Training in Chinese Culture and Communication.
Participants will achieve an understanding of the Chinese culture, mindset and communication
styles necessary to function well in Chinese society. Subjects include appropriate verbal
communication and “body language”, etiquette for meeting, greeting, hosting or being a guest in
formal and informal situations, the historical, geographic, philosophical and cultural variables
particular to the Chinese outlook, the importance of “face” in building relationships, taboos,
unwritten rules, and basic mandarin phrases. Guidelines for safety, hygiene, shopping, banking,
dress codes and travel are also provided.
 “Doing Business with the Dragon” – Training in Business Culture, Protocol and
Practices. Participants will achieve an understanding of business protocol and practices needed
to function effectively with Chinese partners. Subjects include business cards, greetings, business
meeting and trade delegation etiquette, making appointments, communication by phone, letter,
email and fax, as well as of conduct for relationships with superiors and inferiors. Learning
includes Chinese ways of giving and receiving information, orders and criticism, confirming
understanding and agreement, understanding subtle indications of positive or negative reactions,
IP protection and contracts. Protocol for banquets (eating, drinking, guesting, hosting, gifts,) and
other business-related activities will be covered with interactive sessions (role-play, case studies
and analysis) to ensure that participants are able to put the training into practice on arrival.
Business practice differences between regions of China and different social groups will help
participants be effective in all regions of China.
 “Negotiating with the Dragon” – Training in Chinese Negotiation Techniques, Practices
and Strategies. Participants will achieve an understanding of key differences between Chinese
and Western negotiation style, practices and objectives and be able to conduct successful
negotiations with suppliers, clients, partners, employees and government officials. Interactive
learning with case studies, analysis, role-play and simulations will help participants grasp
strategies and tactics familiar to most Chinese from classical texts (Art of War, Romance of the
Three Kingdoms, The 36 Strategies, etc…) and react appropriately and effectively. Learning
includes how to interpret your partners reactions, prepare and modify strategies, collect business
intelligence, use intermediaries, balance price/quality/timing considerations, identify types of
Chinese negotiators, comprehend the Chinese “Yes” and “No”, evaluate power and influence,
conclude agreements effectively through contracts and relationships.
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

6. CHINA BUSINESS SERVICES
 Developing your China Business Plan: Analyzing your capacities to achieve your goals in
China (timelines, budget, personnel), exploring alternatives ( buy in China, make in
China, sell in China or invest in China) and means (Joint Venture, Rep Office, WFOE),
channels, support.
 Market Research: Initial research on market in selected regions of China or Market Entry
Plan.
 Business Missions to China: Sector-specific trade missions (aluminum, biotech, pharma,
food products etc…), general China Business Discovery missions, client-specific missions
for market entry or business development.
 China travel and visa facilitation
 Academic and scientific exchanges between Chinese and North American institutions
 Outsourcing purchasing or manufacturing to China
 Exporting to China, Selling and Distributing in China
 Partner research and validation in China
 Expat preparation: Training for employees and families being transferred to China. Re-
entry help for returnees.
 Quality control inspections, supplier monitoring, trouble-shooting with on-the-ground
Chinese personnel.
 Investment in China: Acquisitions, mergers or sales of companies
 Attracting Chinese investors to North America
 Business project management in China: Providing outsourced business resources for a
low-cost presence in China (accounting, tax, registrations, government relations, legal, IP
protection, logistics, personnel, etc…)
 China Branding: Product name, colors, logo, publicity, media
 Translation: Business cards, contracts, brochures, websites
 Recruitment: Executive search or administrative personnel for China operations. Also
Mandarin-speaking personnel for companies in North America
 “Canada-China Bio/Pharma Bridge” : Accessing opportunities in Biotech and Pharma
between China and North America
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

7. OTHER SERVICES
Cross-cultural training for expats
Cross-cultural and diversity training in the
North American workplace for multicultural
teams
Body language and non-verbal
communication for effective business
Project management training
Team building and leadership training
Effective presentation skills training
Business etiquette training for executive
Executive recruitment and team staffing
Employee or candidate evaluations with
advanced psychometric testing for hiring,
promotion and reassignment
Interim executive services
Corporate or product branding, image,
media utilization
China cultural tours
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

8.  “Thank you again for the most enjoyable and highly informative introduction to China. Your attention to
detail and gracious hospitality has provided a bridge of knowledge and enlightenment for my journey. Many
thanks as well to your distinguished colleagues. Clearly they are valuable members of your team and were
instrumental in helping me establish an enhanced knowledge of the Chinese culture. “
Craig T. Ingram, Managing Director, BMO Capital Markets, Chicago, IL USA
OUR CLIENTS SPEAK  « J'ai participé dans une mission de formation et de contacts en Chine pour les commissaires à l'exportation,
du réseau RECOMEX, organisée par Dragonbridge. Nous avons bénéficié d'une formation préalable sur le
protocole, les coutumes et la culture des affaires en Chine. Ensuite, la mission nous a permis de visiter les
bureaux des gouvernements, des usines, des marchés, des parcs industriels etc.… et d'assister aux
présentations d’experts en logistique, au niveau juridique, en approvisionnement, en négociation, en
ressources humaines et dans d'autres disciplines d'une grande importance pour la bonne conduite des affaires
en Chine. Nous avons été bien encadrés par le personnel professionnel de Dragonbridge au Canada et en
Chine durant tout le processus. La mission nous a fourni des contacts en Chine et une foule d'apprentissages et
de renseignements d'une grande utilité pour nos clients qui s'intéressent à ce grand pays si vaste et complexe.
Enfin, je recommande les services de Dragonbridge Corporation à toute personne ou organisation désireuse
d’entreprendre des démarches dans ce monde d’opportunités que représente la Chine d’aujourd’hui. »
Éric Bégin, Directeur Exportation et Approvisionnement, Développement PME Chaudière-Appalaches, Saint-
Romuald, QC Canada
 “Dragonbridge combines training in China business essentials with hands-on facilitation for implementation of
China strategies. Peter is a true specialist in doing business with China and has fascinating insights into the
culture. My second trip to China was much more rewarding both in the business sense and in being able to
embrace Chinese culture. I highly recommend Dragonbridge for anyone working with China or exploring
business possibilities in China looking for sound practical advice from experts in this domain.”
Seán C. Creaghan, VP Business Development, Project Management Practice, Petaluma CA USA
 « Votre grande connaissance du marché asiatique - notamment chinois - m'a vivement impressionné. »
Jean-Marc Pelletier, Maire, Ville de Brossard, QC Canada
 “Peter and his team did a great job…very worthwhile…I would recommend his company. Peter and his team
have many good trainers, have programs that are useful and fun, did a nice job presenting information that
participants found practical and helpful, were competent, dynamic, reliable, etc. If you or your team are doing
business in China or plan on doing business in China, you should consider this program. It would be an
important and worthwhile investment.”
John “Mac” McAuliffe, Managing Director FX Options, BMO Capital Markets, Chicago IL USA
 “I have known many consultants and trainers during my carrier and I consider Peter as one of the most skilled
and brilliant experts in the field of international trade in general, and especially in the Chinese business
environment. “
Issam Telahigue, Professor, International Business, Faculty of Management, UQAM Montreal, QC Canada
 “Dragonbridge’s cultural training was extremely helpful in preparing me to deal with Chinese staff and clients.
I found their list of behaviours to avoid especially useful and it saved me from many breaches in
etiquette. Dragonbridge’s personnel were well equipped to help me see why certain behaviours would be
tolerated. I found their training has made me more successful in dealing with clients and staff in China.”
Lynn Kennedy, Managing Director, FX, BMO Capital Markets, Toronto ON Canada
 “ ‘Mr. China’ - This is the best way to describe Peter. I met Peter for the first time with a group of Chinese
business people. The first thing I noticed was his knowledge about the culture of this country. He is an
experienced trainer and speaker about many different subjects regarding China. I recommend Dragonbridge
for everybody who wants to do business in China or with China. “
Tony Hillebrandt, President, Blue Mill Export, Glimmen, Netherlands
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"

9. CONTACT US
DRAGONBRIDGE CORPORATION
PO Box 308, Westmount Station
Westmount QC, Canada
H3Z 2T5
T. +1-514-933-8680
F. +1-514-933-9272
info@dragonbridgecorp.com
www.dragonbridgecorp.com
DRAGONBRIDGE CORPORATION
"Your Bridge to the Dragon"