How to prove the business impact of communities and social enterprise

1. <Insert Picture Here>
Business Benefits of Enterprise Communities
Peter H. Reiser
Principal Architect, Oracle Global Industries Business Unit

2. Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.

3. The Enterprise Communities dilemma
Communities are a Business View
“good thing” BUT... What is the business case ?
How do measure success ?
How to integrate communities
into our existing business processes ?
What is the RoI?
Users View
I am too busy to sharing my content
My time is better spent generating
revenue
(My knowledge is power)
What is in it for me (WIIFM)?

4. What if we can prove to the business the
RoI of Communities
(aka Social Enterprise)
AND
have answers for the users on
WIIFM?

5. How ?

6. Objectives
Seamless integrate communties into all core business
processes
Establish a standardized Community Framework to
support virtual teams and communities
Measure the impact of communties along the
business processes
Establish a social value system to evaluate the value
of people, content and communties

7. Core Business Processes
Product Opportunity BID
BID Delivery Support
Creation Mngt. Mngt.

8. Business Processes and Applications
Product Opportunity BID
BID Delivery Support
Creation Mngt. Mngt.

9. Enterprise Community Platform
Product Opportunity BID
BID Delivery
Delivery Support
Creation Mngt. Mngt.
Mngt.
Enterprise Community and Collaboration Framework

10. Business/Communities Metrics
Product Opportunity BID
BID Delivery Support
Creation Mngt. Mngt.
Enterprise Community and Collaboration Framework

11. Use case example: Sun Microsystems
Re-Use of Content in
Opportunity Management
and
Project Delivery

12. Re-Use of Documents
Enterprise Community and Collaboration Framework
(AIM KMS & SunSpace)
Project 3
Re-Use
Project 1 Project 2

13. Re-Use compared to
Win Rate and Margin
Product Opportunity BID
BID Delivery Support
Creation Mngt. Mngt.
Customer Win Rate Margin
Forecast
Enterprise Community and Collaboration Framework
(AIM KMS & SunSpace)

14. RoI on Communities (Sun Microsystems)

Up to 14 % better win rate

Up to 20% higher project margin

15. Social & Business Value per Document
Social Values Business Values
Downloads Wins
Ratings Revenue
Re-Use Hours saved

16. Social Value / WIIFM
• Social reputation
• Who can I trust?
• What is my value?
• What is in it
for me?

17. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Personal Equity
Blogs Re-use
IP Tags
CQ+PQ+SQ+RQ
SKILLS EQUITY ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal

18. How it works
Personal Equity
Personal Equity Activities
Activities Me
Me
Contribution
create
modify
Tag
Participation
People
People
view
rate
comment
Re-use

19. User Benefit
Social Ranking
Recognition (Incentive)
Expertize and skills discovery

20. Conclusion

Benefits of Communities can be measured

Community Metrics needs to be closely aligned
with Business Metrics
“Think Big,
Start Small,
Move Faster”

21. Oracle Enterprise 2.0 approach
Embedding E2.0 capability into all our Applications
Oracle WebCenter Suite – User Experience Platform
Oracle WebCenter
Oracle Fusion
Applications
Oracle UCM Suite

22. Thanks !
• peter.reiser@oracle.com
• http://blogs.sun.com/peterreiser
• http://twitter.com/peterreiser