SEO Still Matters: Part Deux

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Jesse Petersen

WordCamp presentation on SEO - WordCamp Austin 2013, Austin, TX - May 18th, 2013

Tecnología Empresariales

on the content side...
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
Jesse Petersen
@jpetersen

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
start with the sitemap
focus on the menu

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
it’s your responsibility

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
KISS
http://en.wikipedia.org/wiki/
KISS_principle

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
don’t make them think

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
organize the content
topics = categories
categories < 10
leave it to SEO

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
mental grease:
what to rank for
internal links
http://www.copyblogger.com/blog
cornerstone content

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
need not be visible
PAGES
cornerstone content

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
“Genesis framework”
“Genesis”
be consistent...

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
you want that little proﬁle photo on search results
add your Google+ URL
users your proﬁle

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
eliminate dead weight from the menu
menu confusion

Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
menu confusion
dropdown menus don’t get traﬃc
if you need dropdowns, visit site organization
1-4% clickthroughs means CHANGE

Questions?
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

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SEO Still Matters: Part Deux

1. on the content side... Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux Jesse Petersen @jpetersen

2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux start with the sitemap focus on the menu

3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux it’s your responsibility

4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle

5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle omg!

6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux don’t make them think

7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux organize the content topics = categories categories < 10 leave it to SEO

8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux mental grease: what to rank for internal links http://www.copyblogger.com/blog cornerstone content

9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux need not be visible PAGES cornerstone content

10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content

11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content “Genesis framework” “Genesis” be consistent...

12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content you want that little proﬁle photo on search results add your Google+ URL users your proﬁle

13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux eliminate dead weight from the menu menu confusion

14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux menu confusion dropdown menus don’t get traﬃc if you need dropdowns, visit site organization 1-4% clickthroughs means CHANGE

15. Questions? Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

SEO Still Matters: Part Deux

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