A presentation for DIS about social media marketing and strategy

1. Social media marketing and strategy March 14 | 2011 Presentation available on www.slideshare.net/petersvarre

2. Social media is Nonsense!

3. Social media are not media

4. Whataremedia?

5. Mediating a message We won the war

6. We won the war

7. We won the war

8. We will win the war

9. Mission accomplished

10. The Internet was just another Medium

11. Internet Newspapers

12. Internet ads

13. But the Internet is NOT another Medium

14. The Internet has mediated us all

15. The age of Mediation

16. But why do we do it?

17. Because it has become our identity

18. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickrtherefore I am

19. ? Whatis the consequence

20. Cacophony

21. The winners in the 2.0 economyare the oneswho areable to tune in to the cacophony Thosewhocanexploitourneedto createcontent

25. 3 Consequences

26. 1 Deportalization Company User reviews Wikipedia Companywebsite Blogs Facebook Pricecomparison Twitter Mobile apps

27. 2 Transparency        PR/Com               Gatekeeper media       Marketing      Company

28. 2 Transparency      Linkedin    Facebook                       Company                   Twitter     Youtube  Blogs

29. 3 Cultural change

30. 5things to remember

31. S.C.O.R.E

32. Be social S.C.O.R.E

33. Be Social: All business is about social relations Social media simply amplifies your voice

34. Be co-creative S.C.O.R.E

35. In your marketing

36. In your product development

37. Be open S.C.O.R.E

39. Be rewarding S.C.O.R.E

40. Be Rewarding: Money, honour, a batch...

41. Be evaluated S.C.O.R.E

42. Be evaluated #petersvarretalk

43. Social media strategy

45. The product?

46. Digital products Some potential for social media Great potential for social media High interest Low interest Some potential for social media Verylow potential for social media Physical products

47. The market?

49. The customer?

50. Competitive vs. collaborative? Digital vs. non-digital? Aspirations? Oral/visual/textual? Active on social media? (beware!) Identity? Mobile vs. non-mobile?

52. Productdevelopment Howcanyouimproveyourexistingproducts by adding social features?

54. Add sharing functionalities (share how you use the product)

55. Add digital by-products (if your own product is not digital as a start)

56. Addrating systems

57. Addtagging systems

58. Addcommenting/discussionaroundyourproduct

59. Deportalizeyourproduct (orby-product)

62. Market to yourexistingcustomers

63. Deportalizeyourcommunication

64. Create digital by-products which are social and support the use of your product or your brand.

65. Give away the productor parts of the product for free

66. Createcommunityaroundyourproduct

67. Give peopleaccess to improveyourproduct

68. Give peopleaccess to rate yourproduct

69. Give peopleaccess to talk aboutyourproduct

70. Give peopleaccess to talk to eachotheraboutyourproduct (tips & tricks, improvements, betteruses, etc.)

71. Make it possible for customers to tellothercustomerswhentheyareusingyourproduct

72. Give access to all information about the product and how it is produced (and addsharingfunctionality)

75. Sharevaluable information – become an information hub

76. Aggregatevaluable information – become an information hub

77. Beopen – don’thideanything

78. Behonest

79. Listen to the conversation and participate in spaces where people talk about your:

80. Company

81. Products

82. Subjectsrelated to yourproducts

83. Invitepeopleinside the company

84. Show offyouremployees

85. Encourageemployees to participate in social media

86. Create a social media charter for youremployeesifnecessary

89. Break down barriers between the external and internal so that employees can use their existing social profiles within the organization and vice versa

90. Make it possible for the employees to show many facets of themself (work, sports, culture, fun, etc)

91. Reward the use of social platforms

92. Elevate employees who are good at using the social platforms

93. Make it fun/interesting/relevant to use the social platforms

94. Eradicate the rigid barrier between business and social

95. Make participation on social platforms a necessity for a career within the company

96. Create a connection between the social media realm and real events and happenings in the company

97. How to do it:

98. Use existing social media technologies like Facebook or Twitter

99. Useeasymodifiabletoolssuch as Wordpress

100. Usespecific social media tools made for internaluseYammer, 23video etc.