This document discusses using augmented reality to enhance experiences at theme parks. It presents Pairi Daiza, a theme park, as a business case. Their app currently provides maps, search filters and notifications but does not augment experiences. The document proposes using OJOO technology to create interactive games and guides within the park linked to locations. This would provide educational, fun and team-building experiences for visitors. Various products are suggested like detective games, educational guides and seasonal games. Rewards like coupons could also be integrated for additional revenue. Benefits include increased brand awareness, attracting new visitors, visitor engagement, event organizing and extra income.

1. Augmented experiences in theme parks
Pairi Daiza Business case

2. The
Pairi
Daiza
app
Main
Features
• Map
theme
park
• Search
filters
• Sta6c
informa6on
• No6fica6ons

3. Augment
experiences
with
OJOO
Create
interac6ve
games
&
guides
With
stories,
media,
challenges
&
rewards
Linked
to
loca6ons
in
a
certain
6meframe.

4. Educa6on
Fun
Teambuilding
Theme
Park
Products

5. Advantages
• Create
&
sell
engaging
games
&
guides
• For
any
mobile
device
• That
can
be
used
offline
• Different
products,
different
target
groups
-­‐
1
app
• Easily
manage
&
publish
content
yourself
• 7
languages
supported
• Brand
content
for
companies
• Integrate
rewards
&
coupons
for
upselling

6.
• Brand
awareness
• AUract
new
visitors
• Engage
more
visitors
• Organize
events
• Get
extra
revenues
• Digi6ze
educa6onal
material
App
possibili6es

7. Games
Become
a
real
detec6ve
and
try
to
find
the
lost
Panda.
Complete
challenges
in
the
park
&
get
hints
to
find
him
back.

8. Educa6onal
Guide
Guide
students
around
in
the
park
on
a
theme
walk
with
informa6on
and
liUle
challenges
to
solve.

9. Seasonal
or
thema6c
Games
Get
out
there
and
catch
the
escaped
panda's
over
the
en6re
park
before
they
eat
all
the
bamboo.

10. Commercial
Rewards
Players
win
redeemable
coupons
for
comple6ng
the
games.

11. Teambuilding
&
family
fun
Peter Symons
Peter@ojoo.com
0496/71.43.11