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Cisco myPlanNet 1.0  The Birth of Cisco myPlanNet and  Key Takeaways from Developing this Game
Cisco myPlanNet 1.0  The Birth of the Game
Foreword ,[object Object],[object Object],[object Object]
The Questions ,[object Object],[object Object],[object Object],Happy 25 th  Birthday, Cisco!
The Concept ,[object Object],[object Object],[object Object],[object Object],Become a CEO. Change the World. http://www.cisco.com/go/myplannet
The Components: Working within Corporate Branding Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We decided to make this a downloadable game because the game is so big (almost 50MB) that it would have provided for a poor user experience online.
The Components: Connecting Traditional and Social Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We received several questions on whether one can play the game on a Mac. YES you can! Details are available on the  Discussion Forum on the community page.
The Backend: Enabling Online—Offline Interaction and User Data Analysis User Login and Download of Game: Score Submission: User is on Landing Page and Hits Download button Cisco.com Server Page User directed to an authenticated IT URL and Cisco.com Authentication screen displayed  to user MKTG IT User redirected to the Terms and Conditions  Acceptance and Download Game page on Cisco.com Cisco.com Server Page Successful Authenticator User ‘Submits’ Score from within the game Somnio Game invokes the users’ Internet Browser. Game sends encrypted string to authenticated  IT URL Cisco.com Authentication Screen displayed  to user Successful Authentication Somnio MKTG IT Cisco.com Authentication Screen displayed  to user MKTG IT Landing page displaying leaderboard  is displayed  to user Cisco.com Server Page User  clicks on  ‘Click Here’  link on Thank You page
The Process: 13 Months from Start to Finish Aug ’08 Nov ’08 Feb ’09 May ’09 Aug ’09 Nov ’09 Being clear about your requirements, having a prioritized list and taking the time to plan everything out will save you time and money down the road.  Legal and data privacy clearance (1 month) Backend design (authentication, score upload, etc)  (4 months) Decision point and content design (4 months) Content integration into game architecture (4 months) Internal test group (functionality, logic) (3 months) Internal test group (functionality, game play) (3 months) Testing through internal intro (1 month) (5 weeks) Community page (5 weeks) Landing page (5 weeks) Web integration Project scoping, requirement setting (2 months) Game architecture design (2 months)
Cisco myPlanNet 1.0  Key Takeaways from Developing this Game
Okay, Let’s Dive In:  Planning Your Steps Up Front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Steps Up Front  (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Will Game Concept Decisions Affect Your Next Steps? Game Concept Decisions Impacts on Next Steps Turn based or  time based? ,[object Object],Think or  win fast? ,[object Object],Download or  play online? ,[object Object],[object Object],Designed for an app or open web? ,[object Object],[object Object]
How Will Game Type Decisions Affect Your Next Steps?  (cont’d) Game Concept Decisions Impacts on Next Steps Collect any data? ,[object Object],[object Object],Register to play? ,[object Object],[object Object],[object Object],Allow for user-generated content? ,[object Object]
How Will Game Type Decisions Affect Your Next Steps?  (cont’d) Game Concept Decisions Impacts on Next Steps Localize in other languages? ,[object Object],[object Object],Game name? ,[object Object],Domain name? Licensing fee? ,[object Object],[object Object],Tutorial? ,[object Object],[object Object]
How Will Game Type Decisions Affect Your Next Steps?  (cont’d) Game Concept Decisions Impacts on Next Steps Post-launch support/help? ,[object Object],[object Object],[object Object],Feedback? ,[object Object],Game updates? ,[object Object],[object Object]
Planning Your Steps Up Front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Steps Up Front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Steps Up Front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Steps Up Front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things We Would Like to Do Differently Next Time ,[object Object],[object Object],[object Object]
Many Thanks to… ,[object Object],Authored by Petra Neiger xeesm.com/petra
 

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Case Study: Birth of and Key Takeaways from the Development of Cisco MyPlanNet

  • 1. Cisco myPlanNet 1.0 The Birth of Cisco myPlanNet and Key Takeaways from Developing this Game
  • 2. Cisco myPlanNet 1.0 The Birth of the Game
  • 3.
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  • 8. The Backend: Enabling Online—Offline Interaction and User Data Analysis User Login and Download of Game: Score Submission: User is on Landing Page and Hits Download button Cisco.com Server Page User directed to an authenticated IT URL and Cisco.com Authentication screen displayed to user MKTG IT User redirected to the Terms and Conditions Acceptance and Download Game page on Cisco.com Cisco.com Server Page Successful Authenticator User ‘Submits’ Score from within the game Somnio Game invokes the users’ Internet Browser. Game sends encrypted string to authenticated IT URL Cisco.com Authentication Screen displayed to user Successful Authentication Somnio MKTG IT Cisco.com Authentication Screen displayed to user MKTG IT Landing page displaying leaderboard is displayed to user Cisco.com Server Page User clicks on ‘Click Here’ link on Thank You page
  • 9. The Process: 13 Months from Start to Finish Aug ’08 Nov ’08 Feb ’09 May ’09 Aug ’09 Nov ’09 Being clear about your requirements, having a prioritized list and taking the time to plan everything out will save you time and money down the road. Legal and data privacy clearance (1 month) Backend design (authentication, score upload, etc) (4 months) Decision point and content design (4 months) Content integration into game architecture (4 months) Internal test group (functionality, logic) (3 months) Internal test group (functionality, game play) (3 months) Testing through internal intro (1 month) (5 weeks) Community page (5 weeks) Landing page (5 weeks) Web integration Project scoping, requirement setting (2 months) Game architecture design (2 months)
  • 10. Cisco myPlanNet 1.0 Key Takeaways from Developing this Game
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