SlideShare una empresa de Scribd logo

Case Study: Evolution of Game Marketing at Cisco

•
•
Petra Neiger
Petra Neiger

This document summarizes Cisco's experience with three marketing games: EdgeQuest 1, EdgeQuest 2, and Cisco myPlanNet. It describes the games, their objectives, components, marketing approaches, and lessons learned. Key takeaways include: 1) Games can effectively engage customers and spread brand awareness; 2) Iterative games became more sophisticated and integrated social media better over time; and 3) Non-traditional marketing tools like games are useful for keeping products top-of-mind after launch.

EmpresarialesTecnología
1 de 13
Marketing 2.0: Evolution of Game Marketing at Cisco A Case Study From the Cisco Service Provider Marketing Organization’s Perspective
Meet the Games EdgeQuest 1 EdgeQuest 2 Cisco myPlanNet www.cisco.com/go/edgequest www.cisco.com/go/edgequest www.cisco.com/go/myplannet
Cisco Service Provider Game Marketing Game Comparison EdgeQuest (EQ)1 EdgeQuest (EQ)2 Cisco myPlanNet Internal Release 03/04/2008 11/11/2008 09/14/2009 Public Release 03/04/2008 11/11/2008 10/05/2009 Game Approach Multi-level, speed and skill-based , “search and find” game Skill- and speed-based quick play game. (Easier and faster play than EQ1) Real-time strategy game Game Play Online Online, iPhone and Facebook Download Game Focus Product Product 25 years of Internet history (technologies, solutions and products) Game Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Game Components EdgeQuest 1 EdgeQuest 2 Cisco myPlanNet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco Service Provider Game Marketing Marketing Comparison EdgeQuest (EQ)1 EdgeQuest (EQ)2 Cisco myPlanNet Introduction Method Traditional and social media marketing Traditional and social media marketing Traditional and social media marketing Targets At Introduction Cast as wide of a net as possible, encourage pass along Reconnect with EQ1 players separately, cast as wide of a net as possible Focus on Cisco sales, networking students and aficionados, customers, encourage pass along Go-to-Market Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Uptake in Usage Due to Awareness and contest Awareness and contest Social media, word of mouth
Cisco Service Provider Game Marketing Contest Details EdgeQuest (EQ)1 EdgeQuest (EQ)2 Cisco myPlanNet Reach Global (traditional and social media in US, social media everywhere else) Global (traditional and social media in US, social media everywhere else) No contest with prizes, only socially competitive mini-games. Global reach Prizes One winner at the end of Tournament “Money” round: 1 winner for USD10,000 cash + 1 Cisco ASR 1000 Series router Parallel Facebook activity: Design Bake – Tourney aircraft updated and played with winning aircraft design ,[object Object],[object Object],[object Object],[object Object],[object Object],Contest Duration Qualification period: 05/05/08 – 06/11/08 (5 wks) Tournament “Money” round: 06/19/08 – 06/20/08 No qualification period Tournament round: 02/23/09 – 03/09/09 (2 wks) N/A Contest Location Qualification period: Online Tournament “Money” round: Online, but winner announced at trade show Online N/A
EdgeQuest 1 Contest Communications
EdgeQuest 2 Contest Communications
The Effects of Games on Marketing at Cisco Message Integration, Marketing, Tracking/Analysis Evolve Over Time EdgeQuest 1 “The Game Changer” EdgeQuest 2 “The New and Improved” Cisco myPlanNet “The First Serious Game” Key Marketing Impacts ,[object Object],[object Object],[object Object],[object Object],Key Marketing Impacts ,[object Object],[object Object],[object Object],Key Marketing Impacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Marketing Impacts Across the Board
Key Marketing Lessons Progressively Getting Better Due to Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EdgeQuest 1 “The Game Changer” EdgeQuest 2 “The New and Improved” Cisco myPlanNet “The First Serious Game”
Six Things We Wish We Had Known or Done Sooner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Thanks to… ,[object Object],[object Object],[object Object]
 

Recomendados

Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
Driving growth and engagement of your game with Facebook - Tarquin Henderson,...Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
LondonGamesConference
 
Cisco group1
Cisco group1Cisco group1
Cisco group1
Sarthak Rohatgi
 
Social Media B2B Marketing | Cisco, Europe
Social Media B2B Marketing | Cisco, EuropeSocial Media B2B Marketing | Cisco, Europe
Social Media B2B Marketing | Cisco, Europe
iStrategy
 
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Piotr Bombol
 
Shift Happens: From Value Destruction to Value Creation
Shift Happens: From Value Destruction to Value CreationShift Happens: From Value Destruction to Value Creation
Shift Happens: From Value Destruction to Value Creation
Cisco Service Provider
 
0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco
B2B Marketing
 
Cisco Global Marketing Communications VSEM
Cisco Global Marketing Communications VSEMCisco Global Marketing Communications VSEM
Cisco Global Marketing Communications VSEM
Cisco - Strategic Marketing + Communications Team
 
Korean mobile game marketing trend and strategy
Korean mobile game marketing trend and strategyKorean mobile game marketing trend and strategy
Korean mobile game marketing trend and strategy
Kyung-a Park
 

Recomendados

Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
Driving growth and engagement of your game with Facebook - Tarquin Henderson,...Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
Driving growth and engagement of your game with Facebook - Tarquin Henderson,...
LondonGamesConference
 
Cisco group1
Cisco group1Cisco group1
Cisco group1
Sarthak Rohatgi
 
Social Media B2B Marketing | Cisco, Europe
Social Media B2B Marketing | Cisco, EuropeSocial Media B2B Marketing | Cisco, Europe
Social Media B2B Marketing | Cisco, Europe
iStrategy
 
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Piotr Bombol
 
Shift Happens: From Value Destruction to Value Creation
Shift Happens: From Value Destruction to Value CreationShift Happens: From Value Destruction to Value Creation
Shift Happens: From Value Destruction to Value Creation
Cisco Service Provider
 
0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco
B2B Marketing
 
Cisco Global Marketing Communications VSEM
Cisco Global Marketing Communications VSEMCisco Global Marketing Communications VSEM
Cisco Global Marketing Communications VSEM
Cisco - Strategic Marketing + Communications Team
 
Korean mobile game marketing trend and strategy
Korean mobile game marketing trend and strategyKorean mobile game marketing trend and strategy
Korean mobile game marketing trend and strategy
Kyung-a Park
 
Cisco Systems The Supply Chain Story
Cisco Systems The Supply Chain StoryCisco Systems The Supply Chain Story
Cisco Systems The Supply Chain Story
Sunayan Pal
 
Case Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc ErpCase Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc Erp
Djadja Sardjana
 
Lean Marketing Game
Lean Marketing GameLean Marketing Game
Lean Marketing Game
Business901
 
Cisco Systems: A company Analysis
Cisco Systems: A company AnalysisCisco Systems: A company Analysis
Cisco Systems: A company Analysis
Nickkisha Farrell
 
Cisco Marketing strategy and plans.
Cisco Marketing strategy and plans.Cisco Marketing strategy and plans.
Cisco Marketing strategy and plans.
akotangle
 
MBA 610 Marketing Management Case Study
MBA 610 Marketing Management Case StudyMBA 610 Marketing Management Case Study
MBA 610 Marketing Management Case Study
marhenbun
 
Cisco Case study
Cisco Case studyCisco Case study
Cisco Case study
Debasish Padhy
 
20 Game Ideas You Should Steal
20 Game Ideas You Should Steal20 Game Ideas You Should Steal
20 Game Ideas You Should Steal
Stuart Dredge
 
Cisco final ppt
Cisco final pptCisco final ppt
Cisco final ppt
Amin Hajoli
 
Cisco ppt
Cisco pptCisco ppt
Cisco ppt
neelaiahgari madhavi
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
shreyasakaria
 
Cisco Case Analysis
Cisco Case AnalysisCisco Case Analysis
Cisco Case Analysis
perk2624
 
Case Study: Marketing 2.0 The Evolution of Games
Case Study: Marketing 2.0 The Evolution of GamesCase Study: Marketing 2.0 The Evolution of Games
Case Study: Marketing 2.0 The Evolution of Games
Cisco Service Provider
 
Asia's Next Digital Decade
Asia's Next Digital DecadeAsia's Next Digital Decade
Asia's Next Digital Decade
Andrew Pickup
 
IMD 153 Chapter 4
IMD 153 Chapter 4IMD 153 Chapter 4
IMD 153 Chapter 4
UiTM
 
Cu online finalversion
Cu online finalversionCu online finalversion
Cu online finalversion
lnfiles
 
Global Social CRM Meetup
Global Social CRM MeetupGlobal Social CRM Meetup
Global Social CRM Meetup
Tatyana Kanzaveli
 
Cisco Social Media Measurement
Cisco Social Media MeasurementCisco Social Media Measurement
Cisco Social Media Measurement
Stephanie Marx
 
Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411
Deanna Govoni
 
Ad tech singapore (public)
Ad tech singapore (public) Ad tech singapore (public)
Ad tech singapore (public)
paulwongjm
 
Prioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaPrioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePalooza
Enthiosys Inc
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Petra Neiger
 

Más contenido relacionado

Destacado

Case Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc ErpCase Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc Erp
Djadja Sardjana
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
shreyasakaria
 

Destacado (12)

Cisco Systems The Supply Chain Story
Cisco Systems The Supply Chain StoryCisco Systems The Supply Chain Story
Cisco Systems The Supply Chain Story
 
Case Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc ErpCase Study: Cisco Systems, Inc Erp
Case Study: Cisco Systems, Inc Erp
 
Lean Marketing Game
Lean Marketing GameLean Marketing Game
Lean Marketing Game
 
Cisco Systems: A company Analysis
Cisco Systems: A company AnalysisCisco Systems: A company Analysis
Cisco Systems: A company Analysis
 
Cisco Marketing strategy and plans.
Cisco Marketing strategy and plans.Cisco Marketing strategy and plans.
Cisco Marketing strategy and plans.
 
MBA 610 Marketing Management Case Study
MBA 610 Marketing Management Case StudyMBA 610 Marketing Management Case Study
MBA 610 Marketing Management Case Study
 
Cisco Case study
Cisco Case studyCisco Case study
Cisco Case study
 
20 Game Ideas You Should Steal
20 Game Ideas You Should Steal20 Game Ideas You Should Steal
20 Game Ideas You Should Steal
 
Cisco final ppt
Cisco final pptCisco final ppt
Cisco final ppt
 
Cisco ppt
Cisco pptCisco ppt
Cisco ppt
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
 
Cisco Case Analysis
Cisco Case AnalysisCisco Case Analysis
Cisco Case Analysis
 

Similar a Case Study: Evolution of Game Marketing at Cisco

IMD 153 Chapter 4
IMD 153 Chapter 4IMD 153 Chapter 4
IMD 153 Chapter 4
UiTM
 
Cisco Social Media Measurement
Cisco Social Media MeasurementCisco Social Media Measurement
Cisco Social Media Measurement
Stephanie Marx
 
Ad tech singapore (public)
Ad tech singapore (public) Ad tech singapore (public)
Ad tech singapore (public)
paulwongjm
 
Prioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaPrioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePalooza
Enthiosys Inc
 
Unfinished axe case study
Unfinished axe case studyUnfinished axe case study
Unfinished axe case study
deejqu1k
 
Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile Teams
Luke Hohmann
 
Social media solution for s hinsei bank in japan
Social media solution for s hinsei bank in japanSocial media solution for s hinsei bank in japan
Social media solution for s hinsei bank in japan
Chetan Goenka
 
Marketing Strategy - Final Project - Group 6
Marketing Strategy - Final Project - Group 6Marketing Strategy - Final Project - Group 6
Marketing Strategy - Final Project - Group 6
Andhina Dian Adhyanti
 
Unilever/Axe Case Study
Unilever/Axe Case StudyUnilever/Axe Case Study
Unilever/Axe Case Study
BrainMuffin
 

Similar a Case Study: Evolution of Game Marketing at Cisco (20)

Case Study: Marketing 2.0 The Evolution of Games
Case Study: Marketing 2.0 The Evolution of GamesCase Study: Marketing 2.0 The Evolution of Games
Case Study: Marketing 2.0 The Evolution of Games
 
Asia's Next Digital Decade
Asia's Next Digital DecadeAsia's Next Digital Decade
Asia's Next Digital Decade
 
IMD 153 Chapter 4
IMD 153 Chapter 4IMD 153 Chapter 4
IMD 153 Chapter 4
 
Cu online finalversion
Cu online finalversionCu online finalversion
Cu online finalversion
 
Global Social CRM Meetup
Global Social CRM MeetupGlobal Social CRM Meetup
Global Social CRM Meetup
 
Cisco Social Media Measurement
Cisco Social Media MeasurementCisco Social Media Measurement
Cisco Social Media Measurement
 
Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411
 
Ad tech singapore (public)
Ad tech singapore (public) Ad tech singapore (public)
Ad tech singapore (public)
 
Prioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaPrioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePalooza
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
 
Virtual, Viral, Visual - Cisco ASR 9000 Launch Strategy
Virtual, Viral, Visual - Cisco ASR 9000 Launch StrategyVirtual, Viral, Visual - Cisco ASR 9000 Launch Strategy
Virtual, Viral, Visual - Cisco ASR 9000 Launch Strategy
 
Unfinished axe case study
Unfinished axe case studyUnfinished axe case study
Unfinished axe case study
 
Process roadmap for lead management
Process roadmap for lead managementProcess roadmap for lead management
Process roadmap for lead management
 
Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile Teams
 
Social media solution for s hinsei bank in japan
Social media solution for s hinsei bank in japanSocial media solution for s hinsei bank in japan
Social media solution for s hinsei bank in japan
 
WellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping PresentationWellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping Presentation
 
Marketing Strategy - Final Project - Group 6
Marketing Strategy - Final Project - Group 6Marketing Strategy - Final Project - Group 6
Marketing Strategy - Final Project - Group 6
 
From Social to Mobile: A Playbook for Building Successful Games
From Social to Mobile: A Playbook for Building Successful GamesFrom Social to Mobile: A Playbook for Building Successful Games
From Social to Mobile: A Playbook for Building Successful Games
 
INNOV8 2.0: A BPM Simulator Game
INNOV8 2.0: A BPM Simulator GameINNOV8 2.0: A BPM Simulator Game
INNOV8 2.0: A BPM Simulator Game
 
Unilever/Axe Case Study
Unilever/Axe Case StudyUnilever/Axe Case Study
Unilever/Axe Case Study
 

Más de Petra Neiger

Más de Petra Neiger (20)

Branding, creative, lead generation asset examples
Branding, creative, lead generation asset examplesBranding, creative, lead generation asset examples
Branding, creative, lead generation asset examples
 
Content Framework
Content FrameworkContent Framework
Content Framework
 
10 Secrets of A Healthy Pool
10 Secrets of A Healthy Pool10 Secrets of A Healthy Pool
10 Secrets of A Healthy Pool
 
Digital And Social Media Introduction for NAMA
Digital And Social Media Introduction for NAMADigital And Social Media Introduction for NAMA
Digital And Social Media Introduction for NAMA
 
Social Media Strategy Framework with Case Studies
Social Media Strategy Framework with Case StudiesSocial Media Strategy Framework with Case Studies
Social Media Strategy Framework with Case Studies
 
Building A Content Marketing Discipline (Version 2.0)
Building A Content Marketing Discipline (Version 2.0)Building A Content Marketing Discipline (Version 2.0)
Building A Content Marketing Discipline (Version 2.0)
 
Building A Content Marketing Discipline
Building A Content Marketing DisciplineBuilding A Content Marketing Discipline
Building A Content Marketing Discipline
 
Social Media: Driving Business Impact (Part 2 of 2)
Social Media: Driving Business Impact (Part 2 of 2)Social Media: Driving Business Impact (Part 2 of 2)
Social Media: Driving Business Impact (Part 2 of 2)
 
Social Media Mini Case Studies from Around Cisco
Social Media Mini Case Studies from Around CiscoSocial Media Mini Case Studies from Around Cisco
Social Media Mini Case Studies from Around Cisco
 
Your employees as your brand ambassadors
Your employees as your brand ambassadorsYour employees as your brand ambassadors
Your employees as your brand ambassadors
 
How Using Game Principles Can Help Businesses
How Using Game Principles Can Help BusinessesHow Using Game Principles Can Help Businesses
How Using Game Principles Can Help Businesses
 
Social Media: Ethics and Governance
Social Media: Ethics and GovernanceSocial Media: Ethics and Governance
Social Media: Ethics and Governance
 
Social Engagement: Buckle Up and Enjoy the Ride!
Social Engagement: Buckle Up and Enjoy the Ride!Social Engagement: Buckle Up and Enjoy the Ride!
Social Engagement: Buckle Up and Enjoy the Ride!
 
From the Wild West of Social Media to Organized Social Business (incl. Case S...
From the Wild West of Social Media to Organized Social Business (incl. Case S...From the Wild West of Social Media to Organized Social Business (incl. Case S...
From the Wild West of Social Media to Organized Social Business (incl. Case S...
 
Evolution of Social Business
Evolution of Social BusinessEvolution of Social Business
Evolution of Social Business
 
Case Study - Entering A New Market Using Social Media, Cisco Umi
Case Study - Entering A New Market Using Social Media, Cisco UmiCase Study - Entering A New Market Using Social Media, Cisco Umi
Case Study - Entering A New Market Using Social Media, Cisco Umi
 
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesThe Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case Studies
 
Social Media Recipe: Must Have Ingredients
Social Media Recipe: Must Have IngredientsSocial Media Recipe: Must Have Ingredients
Social Media Recipe: Must Have Ingredients
 
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
 
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case Studies
 

Último

Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Damini Dixit
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 

Último (20)

Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

Case Study: Evolution of Game Marketing at Cisco

  • 1. Marketing 2.0: Evolution of Game Marketing at Cisco A Case Study From the Cisco Service Provider Marketing Organization’s Perspective
  • 2. Meet the Games EdgeQuest 1 EdgeQuest 2 Cisco myPlanNet www.cisco.com/go/edgequest www.cisco.com/go/edgequest www.cisco.com/go/myplannet
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. EdgeQuest 1 Contest Communications
  • 8. EdgeQuest 2 Contest Communications
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.