The WLIP is a locally developed tool for monitoring and analyzing online conversations across articles, blogs, forums, and social media. It covers discussions at a regional level focused on the area of interest. The tool uses advanced technology and has been successfully tested to handle Central European languages. It provides immediate customer feedback, monitors the effects of communication activities, and allows early identification of problems to influence discussions. The core benefits include unlimited keywords, a sophisticated system to organize results, a self-learning engine, and personalized dashboards with search capabilities.

1. WLIP / Wunderman Listening Platform
Product Credentials
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2. Wunderman Listening Platform
§ WLIP is locally developed tool for monitoring and analysis of online
conversations
§ Covers discussions below articles, blogs, forums, Facebook, Twitter &
YouTube as well on the very regional level - focused on the region of out
interest and nothing else
§ Based on advanced technology
§ This tool has been successfully tested to handle all Central European
languages and in fact, the technology is language - independent
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3. for Solving Business Problems
§ Immediate customer feedback on products and services
§ Effect of all communication activities and the introduction of new products /
services
§ Early identification of problems and the ability to immediately solve them
(influencing discussions)
§ Identifying sources of criticism to the level of identifying specific server and
customer/visitor/blogger as well as the identification of active people online
who have the strength to tear the attention, identification of brand
ambassadors
§ Detailed "mood" monitoring of various topics related to own and the
competing brand
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4. Core Benefits
§ Unlimited keywords
§ Sophisticated system of organizing results into topics, categories and multiple
tagging
§ Self-learning engine
§ Top level data at your fingertips in personalized dashboards
§ Search of keyword of your interest in the entire data set
§ Senior Data Analysts and Planners working the way through data towards
actionable insights
§ Local Research & Development team 24/7 support
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5. WLIP In Action
Who
What Where and Action
how
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6. At the beginning, there are loads of
keywords, hundreds of them.
q And we are looking for the proper mix that is organized into context
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7. We always make sure that with such keywords
fishnet, we capture everything, including
competitor products/services
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8. But we do not want to get lost
q Robust, but systematical taxonomy: 700 keywords in 72 categories
a 10 topic groups (e.g. shopping process, specific campaigns, customer experience, competitors,
negative sentiment,…)
case Nokia
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9. Even the smallest sources will get
uncovered!
Who
What Where and Action
how
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10. Discovering the Places of Discussions
q Poland, Czech Republic, Croatia, Romania,… we can do them all
q At the very beginning, we use the keywords fishnet do discover all relevant
sources of discussions, even the smallest ones
q And we still keep the option of including some preferred sources manually into the m
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11. Then, we can monitor all of them or focus
on selected ones
q All sources can be segmented by topics, brand discussion & sentiment share,..
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12. And then, when we know where, we
can focus on the content
Who
What Where and Action
how
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13. It definitely makes sense to follow
trending over time
q We keep our finger on the pulse of the online world: 24/7
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14. But the volume is just one parameter. We
dive deeper into the actual content
q What words are being used
q What products/services get discussed most
q We created so called barometer of topics to be the first ones
to discover new trends
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15. We Connect the Dots. Literally!
q Imagine you could find yourself in the 2D space, and see how close
or far is the brand positioning from where you want it to be
q And where is the competition
q And you could see if you`re moving in the direction you want
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16. Deep Dive Analysis of Your Key Products
0 1 2 3 4 5 6 7 8 9
N8 compared with Apple iPhone 7 1
N8 positive reviews 4
Positive
Neutral
Symbian in N8 3
Negative
N8 compared to Samsung 3
camera optics 1 1
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17. Qualitative Analysis:
Strengths & Weaknesses
- Modern design - Remote controls (ergonomy, reactiveness, logics
behind the controls orientation)
- High quality materials
- Missing/corrupt subtitles when streaming video
- Perfect image from external sources (e.g. USB disk, DIVX movies in
general)
- OKsound
- Limited offer of supported video formats of
- The Ambilight function at night streamed videos (USB, ext. HDD)
- Low weight - Still existing segment of traditional customers who
require attached printed manual in local
- Low energy consumption language
(overall category attribute)
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18. Ability to React in Time
Issue Model Source User Date
Stále se nemohu rozhodnout mezi tímto modelem TV a plazmou
Panasonicem P42G20. Obrazově mi přijde plazma lepší, obávám
40PFL7605H mall.cz - 28.11.
se jen bzukotu,který trafo u tohoto modelu dle zkušeností u ivatelů
často vydává (objevily se v souvislosti s tímto nějaké reklamace?).
Mam Ex HDD.500G.a po připojeni na tv si chci přehrat HD film v
mkv s DTS nebo AC3 zvukem obraz jede super ale zvuk nikolyv.Jak
je to mo ne?HDD je ve formatu NTFS.U tv piši e usb rozhrani 40PFL5605H mall.cz Miroslav Kirvej 22.12.
podporuje FAT a nebo DOS.U Fatu nelze přehravat vetši soubory
ne 4G. a DOS jsem nezkoušel.Tak včem mu e bit problem?
Chybi manuál v tištěné podobě.občas se zablokuje tv při vypnutí
32PFL5605H mall.cz Jan Vokurka 19.12.
domácího kina philips, musí se vypnout a znovu zapnout.
Některá tlačítka na DO nejsou popsané. Tuner DVB-C není
aktivován pro Českou republiku, musí se nastavit na Finsko nebo
Německo ( není korektně zobrazovaná čeština) nebo Rakousko
32PFL5605H mall.cz Pavel Pravdík 20.12.
( čeština je v pořádku ale nejde na českých programech teletext).
EPG je oproti jiným značkám dosti nepovedené, nezobrazuje se
časová osa.
Dobrý den, je u této TV mo no přehrávat filmy z externího pevného
disku (nemyslím USB flashku), případně má to nějaká omezení 32PFL5405H mall.cz Krejčí 28.11.
(např. kapacita disku)?
Dobrý den, mám u této TV problém s přijímáním dig. signálu přes
vestavěný DVB-T tuner - obraz "kostičkuje", zvuk se seká, přitom jiná
32PFL5605H mall.cz - 19.11.
TV od jiného výrobce tento problém nemá - je tato "závada"
reklamovatelná ?
... … … … …
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19. See yourself how effectively you`re using
the WLIP data and insights
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20. Big Brother, Redefined…
q We find definitely those who do the talking, be it on Facebook, Twitter ,YouTube or the most hidden forum
q We will find out where they talk, what is their portfolio and how do they rate you
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21. Online Dashboard
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22. WLIP Dashboard – Easy Navigation
§ Overview of conversation volume for Microsoft and competitive
brands
§ Sources Analysis – most important blogs, forums, domains ranked by
importance for Microsoft
§ Topics analysis – most discussed issues, products, services,…
§ Topic Maps and trending – correlations of topics as discussed online
with dynamics tracking
§ Sentiment ranking – of topics, brands, products, services,..
§ Influencers – power users tracking
§ Export of tables and charts data
§ Export of partial or complete datafile into xls or txt file
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23. WLIP Dashboard – 24/7 Data Access
q Customized Dashboard for each
client
q Dashboard options can be
tweaked locally by each office
to show only specific topics,
specific brands, specific dates,
etc...
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24. Data Export from the Dashboard
q Export of partial data just
by clicking on specific
table or chart
q Export of complete data,
can be filtered by region,
time range, topic group
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25. Credentials
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26. Correlation map of various Philips
Philips Czech products and influencers…
§ Evaluation of purchase behavior of customers for various categories
of goods
§ SWOT Philips vs competitors
§ Tracking key online influencers – amateur review writers and geeks
References: Jiří Hauptmann, jiri.hauptmann@philips.com
Senior Manager Public Relations, Online and ATL
Topics communicated for various brands..
Finding places that matter in
decision making process…
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27. Nutricia Czech Understanding the purchase decision trees
§ Decision trees of customers
§ Identification of the competing brands and products in
each of the product category
§ Image maps
References: David Vejtruba, david.vejtruba@danone.com
Marketing Manager Babyfood, Nutricia
Detailed semi-manual sentiment analysis, own and competing
brands
Long term evaluation of the campaigns effect on
brand name perception
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28. Nokia – CZ/SK/PL/HU/RO
§ Detailed monitoring of Nokia and competing brands activities in the Tracking themost active influencers in various
world of online buzz channels – own media, social media, overall, their
§ PR events feedback relationship to Nokia, sentiment, topics covered..
§ Content and form related recommendations for products/services
related campaigns
References: Peter Kovacs, peter.6.kovacs@nokia.com
Digital Marketing Manager CE at Nokia
Overview of communication volume for key products and
services
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29. WLIP / Wunderman Listening Platform
http://wlip.eu
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