You don't want to suffer major losses during quarantine? Then follow the PET Technologies' recommendations!

1. Crisis as a point of growth. How to develop business during the pandemic
The crisis happens not for the first time. There are many anticrisis guidelines that unfortunately don’t
work nowadays. The world is in the situation of total uncertainty and none guidebook can help. The
customers' behavior is changing rapidly, every day, and every hour.
How to grow business during quarantine?
There is a popular opinion that crisis is a point of growth. We have defined several key factors that
will help you to find insights and live through these times with minimal damages.
Flexibility and speed. Help your clients to accept a new reality. Give them more information about
your brand, about what has changed on your facilities and business processes. Keep the information
on your website and other channels of communication with the customers up-to-date on a regular
basis.
What PET Technologies has done in this field?
1. Organized a remote demonstration of the equipment before shipment. You can see how it
operates despite the distance of thousands of kilometers!
2. We are open to customers’ and partners’ inquiries 24/7 all over the world and in any
convenient way.
3. You can take a virtual tour of our plant.

2. Innovations. Several studies have shown that during the crisis times the consumers are more open
to new ideas because the usual flow of their lives is forced to change. Take a step ahead of your
competitors! When they are decreasing their marketing budgets create a new bottle or label design
that fits the circumstances. Your final consumers almost always stay at home. Make their life more
convenient. For example, develop a new ergonomic large volume bottle or launch orders delivery to
home or office.
Care. The people are very close to their pets today. It is the perfect time for development and market
launch useful goods for them. Look, for example, on gravity water feeder developed by American
company MODERNA.
Safety. It is the main consumers focus in 2020. They want brands to help them to maintain a feeling
of sequence and continuity of life. Show them how you support this factor, how you follow WHO
guidelines.
And stop thinking about competitors, think better about your clients. They are an endless source of
inspiring ideas and goals.