BASIX is a group of social enterprises supporting sustainable livelihoods for rural india

1. BASIX Krishi Samruddhi Ltd
(BASIX Krishi)
Overview

2. EVOLUTION of BASIX Krishi
BASIX
Krishi • 2010 onwards: Creation of BASIX Krishi Samruddhi Limited to
provide AGLEDS to a whole gamut of farmers
Scaling up
Ag/BDS
• 2006 to 2009: Creation of Ag/BDS as a Strategic Business Unit
(SBU) within BASIX, Served 0.70 million farmers
Ag/BDS • 2004 to 2005:Adoption of livelihood triad strategy. 39 projects
piloted under Ag/BDS in 8 states (AP, Maharashtra, Madhya
Pradesh, Bihar, Jharkhand, Orissa, Tamil Nadu and Karnataka)
Action
research • 2001 to 2003: Action research work through sub-sector study and
interventions in Cotton, Dairy, Groundnut, Soya, Vegetables etc…

3. Products and Services

4. Crop / Farm Management
Services
Crop/Farm Management
Services:
 Soil testing
 Integrated Nutrient
Management
 Integrated Pest
Management
 Training on Crop
Management
 Field Surveillance
 Vermi-compost, bed
Installation
 Market Linkage- input &
output,

5. Dairy
 Preventive vaccination and De-
worming
 Health camps - Regular Animal
Health Checkup, Pregnancy
diagnosis
 Artificial Inseminations
 Feed & Fodder Management,
Azolla Demonstrations
 Training for good Practices,
 Market Linkages- Input&
Output.

6. Dairy
 Artificial Inseminations
 Feed & Fodder
Management, Azolla
Demonstrations
 Training for good
Practices,
 Market Linkages-
Input& Output.

7. Back-yard Poultry
Training on Back-yard poultry
Management
Chicks delivery including
starter feed for brooding period
Training on low cost housing
Training on feed preparation
Vaccination

8. Sheep & Goat
Regular Animal Health
checkup
Vaccination
De-worming
Training for good
practices and stall
feeding

9. Products Features
Products Service Fee (Rs) Service Period
Crop single (one season) 600 6 Months
Crop double (two seasons) 1,000 12 Months
Crop-Special
2,000 12 Months
(High value crops)
Livestock- Single 600 12 Months
Livestock-Double 1,000 12 Months
Livestock – Special
2,000 12 Months
(5- Hybrid animals)
Farm Management Services 5,000 +(variable 12 Months
on case to case)

10. Diverse Revenue Streams
• Fee from Customers, direct contracts by BASIX Krishi
• Fee from Institutions, Implementing the projects of State
Government, Central Government and other Institutions
• Credit Facilitation Fees, customer referrals to financial
institutions for credit assistance
• Revenue from Input Sales, customer referrals for Input supply
from distributing agencies
• Revenue from Output Marketing, aggregation of produce and
connecting to the main stream market
• Income from Insurance Sale, extending weather insurance,
crop insurance, livestock insurance and life insurance
• Subsidy for low viability branches, for extending the AGLEDS
services in remote areas

11. Sales and Marketing
Village
meetings
Participation in Door to Door
Krishi Melas Campaigning
Multi
Demonstrations channel
Publicity
Mass
Lead farmers
campaigning

12. Taking Agri Services to Depth
and Scale
Vision of a one of its kind integrated agricultural extension services
company
Covering a wide gamut of needs of farmers and allied segments
A field oriented, hands-on approach
Powered by professionals who are equipped and experienced
Bringing a real life demonstration of products and services
Through the
BASIX Krishi Model Farm
Linking Customers to Input
Demonstration Site Knowledge & Training Center Suppliers & Government

13. BASIX Krishi Model Farm….
For customers:
knowledge and
training centre ,
Intermediaries,
demonstration of
Government: To services, display of
serve as a products
knowledge and
training centre
For suppliers of
related products
and services:
demonstration to
customers
For BASIX Krishi: Resource, research and learning
centre, strengthening customer interaction

14. Geographical Spread
Planned
 Assam
 Arunachal
Pradesh Punjab
 Bihar Arunachalapradesh
 Gujarat Assam Nagaland
Manipur
 Meghalaya Rajasthan
sikkim Meghalaya
Bihar
 Manipur Mizoram
Tiripura
 Mizoram Gujarat
Madhya pradesh
Jharkhand
West Bengal
 Jharkhand Chhatisgarh
 Goa Maharastra
 Chhattisgarh
 West Bengal Andhra pradesh
 Rajasthan Goa Karnataka
 Tripura Existing
 Punjab  Andhra pradesh
 Sikkim  Karnataka
 Nagaland  Maharastra
 Madhya

15. Parameters for Categorization
Population density
Socio political system
Contribution from Agriculture/ Livestock to GDP
Area under cultivation where it is irrigated or non-irrigated
Types of crops grown and productivity
Animals/ livestock‘s population
Demand for services – (Identification of Small & marginal farmer,
larger farmers)
Availability of resources
Government Initiatives/ competitive
Special projects by government
Developing / funding agencies
Infrastructure/ telecom connectivity – roads, electricity, telecom
connectivity
Financial linkage to potential customer

16. Business Highlights
Particulars Mar-11 Mar-12 Mar-13 Mar-14 Mar-15 Mar-16
Branches 9 46 106 181 306 456
Customer
Service 8,870 119,855 616,535 1,755,705 3,755,230 6,991,775
Contracts
Outstanding
8,870 98,640 389,682 870,107 1,507,191 2,421,410
Customers
LSPs 58 616 1,453 2,649 4,321 6,635
Total HR 105 902 2,275 4,208 6,943 10,688
(LSP+ staffs)
Income (in Rs 000’s) 3,544 63,139 437,589 1,099,908 2,041,791 3,365,047
Expenses (in Rs 000’s) 7,534 130,032 384,631 792,094 1,376,442 2,131,412
PAT (in Rs 000’s) (3,990) (66,893) 35,481 206,236 445,784 826,536

17. Thank you

18. BASIX Mission:
To promote a large number of sustainable livelihoods, including for the
rural poor and women, through the provision of financial services
and technical assistance in an integrated manner.
BASIX strives to yield a competitive rate of return to its investors so as to
be able to access mainstream capital and human resources on a
continuous basis.
BASIX Vision:
Equity for Equity – to use Capital : Natural, Human, Social, Physical
and Financial for bringing equality of opportunity and social justice
in society
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19. Livelihood Triad Strategy
Institutional Development Services
Agricultural,
Financial Inclusion Livestock and
Services Enterprise
Development
Services
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20. Livelihood Triad Services
AGRICULTURAL, LIVESTOCK
FINANCIAL INCLUSION AND ENTERPRISE INSTITUIONAL DEVELOPMENT
SERVICES (FINS) DEVELOPMENT SERVICES SERVICES (IDS)
(AGLEDS)
Credit: Farm, Non Farm and Productivity enhancement: Seeding group dynamics and
General purpose activities Increase in yields or reduction subsequently assisting to the
in costs. individuals to become institutions
Insurance for lives and Risk mitigation : Delivering Formation of groups, federations
livelihoods – health, crop, timely preventive care. and societies.
livestock, micro-enterprise
assets
Savings: KBS & Banking Local value addition: Farm gate Assistance in designing and
Correspondent model value addition for better implementing business processes.
remuneration. (MIS, IT and Accounts)
Money transfer: Migrant Alternate Market linkages - Building collaborations to
workers and Micro-pensions Input supply, output sales deliver a wide range of services
Warehouse receipts Diversification: Supporting to Sector and Policy work – analysis
diversify activities from farm to and advocacy for
10/26/2011 allied and non-farm activity changes/reforms. 20

21. What…Action Research
Work with various sub-sectors and vectors which affects
livelihoods
Sub sectors : Sub-sector is defined as a vertical grouping of
enterprises involved in the production and marketing of one
well-defined product or several closely related products i. e.
from basic raw material of one commodity to consumer point
Identify the Undertake AR Identify & Address the
Sub Sector / Study Bottlenecks with effective
Revenue Model
Scaling up Phase

22. How…Action Research
• Stages:
• Conceptualization
- Undertaking Sub-Sector Studies
- Select the intervention points to address the identified
bottlenecks.
• Pilot Phase
- Establish collaborations
- Undertake the Action Research
- Develop successful interventions on revenue model
• Scaling up
- Scale up the intervention
- Undertake impact assessment
- Improve the design.

23. Products and Services
Crop Development Services NFS
• Cotton, Soya bean, Paddy, SRI, Mushroom • Tailoring
• Kitchen Gardening, Other major crops •Skills
•Farm management services to Horticulture
IDS
crops and medium /large dairy farms
• Producer
Allied Development Services Groups, (PG)
• Dairy •Farmer Clubs
• Sheep rearing and Goatery •JLGs( Formation
• Back Yard Poultry and Revival)

24. Up scaling Ag/BDS
• Implementation Process
– Cluster approach
– Gap Analysis
– Calendar of Services
– Fixed service delivery dates
– Village Meetings
– Demonstrations
– Farmer field schools
– Health camps
– Exposure visits
• Registered over 538,662 customers
in the FY 09-10.
• Serviced over 460,070 customers

25. AgBDS Growth in 5 years
500000
450000
400000
350000 2006-07
300000 2007-08
436402
250000 2008-09
377674
200000 2009-10
2010-11
238743
150000
189977
186800
134103
100000
113119
18244
33860
26761
60296
59036
17703
64549
104
50000
0
Crop Dairy NFS

26. Services Strengthening
• Implemented Cluster approach for effective services delivery.
• Introduced SMS based services.
• Developed Product brochures and service delivery cards in vernacular languages
for seven AgBIDS products
• Exclusive trainings to LSPs on technical Knowledge
• Weather based Agro Advisory services
• Recruited Resource Persons for conducting training on tailoring.
• Conducted Customer Satisfaction Survey which resulted in 85% customer
satisfaction.
• Business expansion through direct customers
– Cross selling of AgBIDS products

27. Krishi Branch Structure
Branch Head
Transaction Assistant
FX / FS - 1 FX / FS - 2 FX / FS - 3 FX / FS - 4 FX / FS - 5
LSP - 1 LSP - 1 LSP - 1 LSP - 1 LSP - 1
LSP - 2 LSP - 2 LSP - 2 LSP - 2 LSP - 2
LSP - 3 LSP - 3 LSP - 3 LSP - 3 LSP - 3
LSP - 4 LSP - 4 LSP - 4 LSP - 4 LSP - 4
LSP - 5 LSP - 5 LSP - 5 LSP - 5 LSP - 5
10/26/2011 27

28. Business Over view
•Customer base
• FY 2010-11 - 8870
• April’11 to July’11 – 6230
• Fees collected as on 31st July Rs.46,84,000
• Total HR - 59 on role + 113 LSPs on contractual basis
• Business support convergence plan with BSFL till Oct. 2011.
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29. Business Overview cont..
Number of customers
4000
3500
3000
2500
No. of customerts
2000
1500
1000
500
0
Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1
FY 2010-11 FY 2011-2012
Series1 1023 1948 2373 3180 3949
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30. Quarter wise growth of Branches
Branches
30
25 25
20
15
Series1
10
9
7
6 6
5
0
Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1
FY 2010-11 FY 2011-2012
10/26/2011 30

31. Business Channels
Small & Marginal Farmers:
• Customers are formed into Producer Groups or Common Interest Groups
for delivering services efficiently & in a cost effective manner
Institutional Collaborations:
• Associations with NABARD, Government Departments, Banks to execute
farmer-centric projects
• Executing CSR initiatives of private organizations
Farm Management Services:
• High End Progressive Farmers engaged in cultivation of Horticulture
crops and Livestock enterprises
• Door-step customized services to meet individual requirements
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32. COLLABORATIONS
Solidaridad
10/26/2011 32

33. Projects with NABARD
• Promoting System of Rice Intensification:
– Mahabubnagar, Nizamabad, Raichur with 804 farmers
– Farmers realized incremental yield of 5-7 q/acre (28-35 bags otherwise
was 25-30 bags) i.e average of 20-30% increase in the yields
• Promoting Joint Liability Groups
– Formed 238 JLGs (132 –Mahabubnagar, 6-Gulbarga, 100-Raichur),
facilitated credit linkages to 82 JLGs (23-Mahabubnagar, 6-Gulbarga, 53-
Raichur) .
• Red-gram Foundation Seed Program :
– Implemented in Mahabubnagar with 23 farmers, resulted in an
incremental yield of 1-2 q/acre over the normal average of 2-2.5 q/acre.
• New Interventions in Paddy:
– Mahabubnagar with 25 farmers, resulted in an incremental yield of 5-9
q/acre over an average yield of 18-22 q/acre with traditional methods.
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34. Government of Karnataka
• Suvarna Bhoomi Yojana: Govt. of Karnataka : Extending support to 10 Lakh dry
land small and marginal farmers through the financial assistance of Rs.10,000/- to each
beneficiary in two installments
– Krishi Project area: Five districts of Karnataka namely Raichur, Gulbarga,
Yadgir, Bagalkot, Belgaum
• Scheme for promoting the use of Vermicompost: Govt is providing
subsidy for vermicompost bed installation where BASIX Krishi is
linking the farmers to the scheme
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35. Government of Karnataka contd..
• Hyderabad Karnataka Area Development Board (HKADB)- Gulbarga
– To work towards enhancing the livelihoods of dairy farmers in Gulbarga
district through a convergence approach
– Opportunity to work in the Diary sector with Karnataka Milk Federation-
KMF and Animal Husbandry Department.
• MYRADA, Gulbarga:
• BASIX Krishi is working in collaboration with MYRADA in Gulbarga district for
extending Back Poultry programme through Self Help Groups(SHG)
10/26/2011 35

36. Solidaridad
Pre Better cotton Initiative
• BASIX Krishi is undertaking the project in association with Solidaridad a
Netherland NGO under pre BCI project to work with 3,000 cotton farmers from
Mahabubnagar district of Andhra Pradesh, Gulbarga District of Karnataka and
Khandwa District of Madhya Pradesh for a period of three years
10/26/2011 36

37. Small Farmers Agri business Consortium
• BASIX Krishi has been allotted to work in the following fifteen states:
– West Bengal, Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh, Rajasthan,
Maharashtra, Sikkim and seven North East States.
• In these states the above work has to be undertaken with 38,000 vegetable
farmers and 4000 pulses farmers for a period of two years.
• SFAC a society promoted by Dept. Of Agriculture, Govt. of India, has been
nominated by Ministry of Agriculture to act as a nodal agency to coordinate
with various state governments, civil society partners, financial institutions,
resource persons and other stakeholders to help in the conduct of baseline
studies, promote Farmer producer organizations across the country and link
producer groups to marketing opportunities.
• To form farmers collectives, especially small producers, at various levels across
several states, to foster technology penetration, improve productivity, enable
improved access to inputs services and increase farmer incomes thereby
thereby strengthening sustainable agriculture based livelihoods
10/26/2011 37

38. BENEFITS TO CUSTOMERS
Service Element Expected Benefits
Crop Livestock
Productivity  Soil testing facilitates farmers to use  Azolla can be used as a low cost
Enhancement optimum quantities of inputs. high nutrient feed supplement.
 Vermicompost can be used as a  Regular De-worming can
locally produced low cost organic reduce the cost of excess
manure. feeding up to 40%
 Use of high quality seeds can  AI services help in breed
enhance yields by upto 20% & also upgradation and consequently
reduce the risk of germination loss. higher animal productivity
Risk Mitigation  Seed Treatment reduces the risk of  Preventive vaccination for
seed / soil borne diseases. FMD/HS BQ will save animal
 IPM practices reduces the from fatal diseases thereby
occurrence of pests thus reducing safeguarding the investment
the cost of chemical sprays. (Rs. 15000-30000/- per animal)
Alternate Market  Collective purchase of seeds and  Farmers can realize better
Linkages fertilizers can be done at prices for the milk from
(Input & Output) competitive prices due to institutional buyers.
10/26/2011 economies of scale. 38

39. Thank you
Mr. Amarnath Sanga
E mail- amarnath@basixindia.com
10/26/2011 39