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>> Traditional Marketing
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www.rtpdesigns.com
Get There.
2. 2. A Complete Approach Provides streamlined, effect marketing
campaigns that drive results.
One firm satisfying all your Delivering cutting edge technology
marketing requirements. Branding/Image and terrific service.
Traditional marketing InteractiveMarketing
Interactive Marketing
Innovative Solutions Solving clients marketing problems.
Software Infrastructure
logo design, copy writing, tagline development, core
B
Branding/Image message creation, photography
print collateral development (brochures, magazine ads, fliers),
Traditional marketing direct mail, radio, signage, booth design
internet site design, multimedia presentations, online training,
In
Interactiv e Marketing search engine marketing, banner ad placement, social media,
web content management systems (CMS), customer relations
Software Infrastructure managers (CRM), email hosting/broadcasts, marketing
analytics
3. 3. A Managed Process
1. Develop Brand
Branding/Image
2. Market Value Offerings
2 Mar Off
ferings
Traditional marketing Interactiv e Marketi
eractive Marketing
3. Capture Consumer I
pture Interest
Solve Consumer Problems
www.
Internet Presence + Exceptional Collaterals
sence+Exceptio
4. Convert Interested Visitor to Qualified Prospect
erested
Software Infrastructure
5. Nuture and Track Prospect With Online Software
4. 4. Branding
The Average Consumer Sees 1500 Marketing Messages a
Day.
Will Your Prospects Remember Yours?
Besides being an important extension of your business, your brand is a combination of
imagery and messaging intended to identity the massive value delivered with your goods
and services
Therefore, it is important to understand that branding is about getting your target market
to choose you over the competition. The result, your prospects view your business as the
best solution to their problem.
We Create Brands That:
>> Deliver Clear Messages
>> Confirm Your Credibility
>> Motivates Buyers
>> Concrete User Loyalty
“
RTP Designs’ high standards for quality easily set them apart from their
”
compeition. They exceeded all expectations with their superb creative
approach to our brand. I highly reccomend them to anyone.
Susan M. Detweiler - President, SMD Group
“
www.smdgroupllc.com
RTP designs, developed an open line of communication from the start,
they completed a wonderful website design for us, checking in with us
every step of the way to make sure we were happy with the progress,
and coming up with different ideas for items that we wanted changing.
After setting up the Website, they helped us through setting up emails
and have provided prompt support as needed throughout the year.
RTP designs is a professional and talented group who have provided
us with expert service and support.
Cathy Morley - General Manager, Royal Oaks Stairs
www.royaloakstairs.com
5.
6. 6. Traditional Marketing
Marketing can be defined as: whatyou do to promote and grow your business. This includes market
research, advertising, publicity, sales, merchandising and distribution. Traditional marketing
techniques employ print, radio and/or television mediums.
Types of Traditional Marketing We Specialize In:
>> Market and Demographic Analysis
>> Print Design
>> Direct Mail
>> Television Ad Placement (via Google)
>> Radio Ad (Placement via Google)
Technical Infrastructure
If you are serious about your internet presence, you should be aware that it takes more than a few
static pages to interact with customers effectively. A stale website is equivalent to an outdated
brochure. Serious business owners recognize the need to keep consumers engaged with fresh
content about their business, products and services. Our application development team has the
tools and technical skill necessary to build a solution that will allow you to maintain control of your
internet site and customer database. This capability is available regardless of your level of technical
skill. It can also be accomplished from your internet browser.
Web Based Software Solutions We Offer:
>> Web Content Management Systems
>> Ecommerce Shopping Systems
>> Customer Relations Managers
>> Email Broadcasting Systems
>> Real Estate Property Management Systems
>> Real Estate MLS and IDX
7. 7. Results
The Sutherland Wedding Venue
Services Implemented:
Branding,Traditional Marketing, Interactive Marketing, Software Infrastructure
The Sutherland, a premiere wedding venue in Wake Forest, NC came to RTP Designs In need of
some ground up branding and web marketing. RTP Designs worked close with the Sutherland over
the course of 7 months and implemented a consistent branding campaign that included web design,
brochure design, tradeshow signage, traditional and aerial photography and a comprehensive web
analytics package. Automated weekly reports showed an average visitor to lead conversion rate of
7.37% - more than triple the industry standard. The Sutherland also appears on the first page of
search results for key phrases such as "Wake Forest Wedding Venue" and "Event Wake Forest".
“
After two very unpleasant experiences with two other firms, RTP Designs was the first to interpret our vision
and create a internet marketing campaign that represents our look at The Sutherland. The campaign
included a brochure, print ads and most importantly our website. Our website was extremely important to
us. Being a new wedding venue and knowing that 90% of our client base would find us on-line, having the
right website was key to our success. RTP Design not only designed and implemented our desires, they
have successfully helped stream-line new business right to our e-mail addresses. We have officially been
”
open for less than 6 months and can attribute our success to the team at RTP Design for their web develop-
ment, marketing and management skills.
Jennifer Jones - Marketing Manager, The Sutherland
www.thesutherland.com
8. 8. Results
Keihin Carolina Systems Technology
Services Implemented:
Internet Presence, Software Infrastructure
KCST, a Japanese owned manufacturer of 70% of Acura and Honda's ECU modules came to RTP
designs with several objectives in mind. Aside from needing a desperate redesign of their internet
presence, the company needed a way for department heads to update their respective portions of
the KCST website content. RTP Designs eagerly satisfied KCST's requests and even agreed to
take a road trip to Tarborro NC to deploy the website on their internal network. After putting on our
static resistant booties and sitting in a cold server room, KCST's new web solution was unveiled.
After positive reviews from the VP of business development, RTP Designs was asked to deploy a
similar software solution for Keihin’s Michigan division.
“
In my role as an IT Manager at a Tier One Automotive Supplier, I am always looking for vendors who really
bring something extra to the plate. What I mean is, not someone who can simply sell me a product, but a
vendor who actually understands my business, it’s needs and can offer a true ‘value added’ service to their
product.
I consider RTP Designs to be one such partner. I have recently transferred from North Carolina to Michigan
and I still rely on RTP Designs and their staff to meet and exceed my website needs. RTP Designs is one of
only a handful of vendors that I continue to use from my time spent in the South. In my mind, the fact that I
”
continue to go back to RTP Designs speaks volumes about Paul’s company, his staff, and the value they
truly do add.
Chris Sandlin - IT Manager, KCST Tarborro
www.cstech-inc.com
9. 9. Results
Relativity
Services Implemented:
Branding, Traditional Marketing, Internet Presence
As an international leader in Enterprise Application Modernization, Relativity Corporation under-
stands the need to maintain a bleeding edge brand. In our initial meeting, RTP Designs cleared off
the Relativity wipe board and began sketching possible redesign concepts while company princi-
pals looked on. After a clear display of quick thinking and ingenuity, Relativity selected RTP
Designs from a pool of over 20 vendors for the redesign of their web presence. After a month and a
half of development and a review by the board of directors the company had a presence on the
internet that was current and more reflective of the company's current direction.
“
RTP Designs exceeded our expectations. Designing a corporate website can be a landmine of competing
”
visions. But their clear-sightedness and new ideas on design and usability gave us precisely the output we
needed. They were also a pleasure to work with.
Peter Mollins - Director of Marketing, Relativity
www.relativity.com
10. 10. Results
Wilkinson Supply Co.
Services Implemented:
Re-Branding, Content Management System, Internet Presence
Wilkinson Supply Co. - a distributor of high end appliances and fixtures,came to RTP Designs in
need of a serious rebranding and infrastructure initiative. The company’s showroom may have been
elegant, but this was not communicated with their current brand. RTP Designs solved this with a
complete brand analysis and revamp. A custom software package was also built that now allows all
of Wilkinson’s sattelite showrooms to maintian individual web presences and communicate with
clients more effectively.
“
When we initially approached RTP Designs to assist our business in tapping the online marketplace, we had
no previous knowledge to bring to the table. But after working instep with their design and database teams,
we not only feel more confident with our online presence, but also feel exponentially more prepared to
”
tackle the online community in all its forms.
Tradd Yancey - Marketing Manager, Wilkinson Supply Co.
www.wilkinsonsupplyco.com
11. 11. More Information
Company Website:
http://www.rtpdesigns.com
Company Blog:
http://blog.rtpdesigns.com
Staff Profiles Available on Lined In:
Paul Gothier (http://www.linkedin.com/in/pgothier)
Jason Jasura (http://www.linkedin.com/in/jasonjasura)
Linked In Groups:
Real Estate MasterMinds
(http://www.linkedin.com/groups?gid=1570267&trk=hb_side_g)
Phone:
Direct: 919.341.0152
Toll Free: 866.764.7482