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>> Interactive Marketing
>> Traditional Marketing
>> Web Development
>> Consulting
>> Results



                            www.rtpdesigns.com




                           Get There.
2.   A Complete Approach                                     Provides streamlined, effect marketing
                                                             campaigns that drive results.




     One firm satisfying all your                                       Delivering cutting edge technology
     marketing requirements.                Branding/Image              and terrific service.




                 Traditional marketing                              InteractiveMarketing
                                                                    Interactive Marketing




     Innovative Solutions                                               Solving clients marketing problems.
                                         Software Infrastructure




                                           logo design, copy writing, tagline development, core
            B
            Branding/Image                 message creation, photography


                                          print collateral development (brochures, magazine ads, fliers),
            Traditional marketing         direct mail, radio, signage, booth design


                                          internet site design, multimedia presentations, online training,
            In
            Interactiv e Marketing        search engine marketing, banner ad placement, social media,


                                          web content management systems (CMS), customer relations
             Software Infrastructure      managers (CRM), email hosting/broadcasts, marketing
                                          analytics
3.   A Managed Process
                                  1. Develop Brand



                                     Branding/Image




                               2. Market Value Offerings
                               2 Mar           Off
                                                 ferings
       Traditional marketing                                     Interactiv e Marketi
                                                                    eractive Marketing




                         3. Capture Consumer I
                              pture          Interest
                                 Solve Consumer Problems




                                         www.



                        Internet Presence + Exceptional Collaterals
                                    sence+Exceptio

               4. Convert Interested Visitor to Qualified Prospect
                             erested




                                  Software Infrastructure
               5. Nuture and Track Prospect With Online Software
4.            Branding
                                          The Average Consumer Sees 1500 Marketing Messages a
                                          Day.
                                          Will Your Prospects Remember Yours?


     Besides being an important extension of your business, your brand is a combination of
     imagery and messaging intended to identity the massive value delivered with your goods
     and services

     Therefore, it is important to understand that branding is about getting your target market
     to choose you over the competition. The result, your prospects view your business as the
     best solution to their problem.

     We Create Brands That:
       >> Deliver Clear Messages
       >> Confirm Your Credibility
       >> Motivates Buyers
       >> Concrete User Loyalty




     “
     RTP Designs’ high standards for quality easily set them apart from their




                                                                                      ”
     compeition. They exceeded all expectations with their superb creative
     approach to our brand. I highly reccomend them to anyone.
                                          Susan M. Detweiler - President, SMD Group




     “
                                                               www.smdgroupllc.com




     RTP designs, developed an open line of communication from the start,
     they completed a wonderful website design for us, checking in with us
     every step of the way to make sure we were happy with the progress,
     and coming up with different ideas for items that we wanted changing.

     After setting up the Website, they helped us through setting up emails
     and have provided prompt support as needed throughout the year.

     RTP designs is a professional and talented group who have provided
     us with expert service and support.
                                      Cathy Morley - General Manager, Royal Oaks Stairs
                                                                www.royaloakstairs.com
6.             Traditional Marketing
     Marketing can be defined as: whatyou do to promote and grow your business. This includes market
     research, advertising, publicity, sales, merchandising and distribution. Traditional marketing
     techniques employ print, radio and/or television mediums.

     Types of Traditional Marketing We Specialize In:
         >> Market and Demographic Analysis
         >> Print Design
         >> Direct Mail
         >> Television Ad Placement (via Google)
         >> Radio Ad (Placement via Google)




                Technical Infrastructure
     If you are serious about your internet presence, you should be aware that it takes more than a few
     static pages to interact with customers effectively. A stale website is equivalent to an outdated
     brochure. Serious business owners recognize the need to keep consumers engaged with fresh
     content about their business, products and services. Our application development team has the
     tools and technical skill necessary to build a solution that will allow you to maintain control of your
     internet site and customer database. This capability is available regardless of your level of technical
     skill. It can also be accomplished from your internet browser.

     Web Based Software Solutions We Offer:
         >> Web Content Management Systems
         >> Ecommerce Shopping Systems
         >> Customer Relations Managers
         >> Email Broadcasting Systems
         >> Real Estate Property Management Systems
         >> Real Estate MLS and IDX
7.   Results
     The Sutherland Wedding Venue
     Services Implemented:
     Branding,Traditional Marketing, Interactive Marketing, Software Infrastructure
     The Sutherland, a premiere wedding venue in Wake Forest, NC came to RTP Designs In need of
     some ground up branding and web marketing. RTP Designs worked close with the Sutherland over
     the course of 7 months and implemented a consistent branding campaign that included web design,
     brochure design, tradeshow signage, traditional and aerial photography and a comprehensive web
     analytics package. Automated weekly reports showed an average visitor to lead conversion rate of
     7.37% - more than triple the industry standard. The Sutherland also appears on the first page of
     search results for key phrases such as "Wake Forest Wedding Venue" and "Event Wake Forest".




     “
     After two very unpleasant experiences with two other firms, RTP Designs was the first to interpret our vision
     and create a internet marketing campaign that represents our look at The Sutherland. The campaign
     included a brochure, print ads and most importantly our website. Our website was extremely important to
     us. Being a new wedding venue and knowing that 90% of our client base would find us on-line, having the
     right website was key to our success. RTP Design not only designed and implemented our desires, they
     have successfully helped stream-line new business right to our e-mail addresses. We have officially been




                                                                                                      ”
     open for less than 6 months and can attribute our success to the team at RTP Design for their web develop-
     ment, marketing and management skills.

                                          Jennifer Jones - Marketing Manager, The Sutherland
                                                                      www.thesutherland.com
8.   Results
     Keihin Carolina Systems Technology
     Services Implemented:
     Internet Presence, Software Infrastructure
     KCST, a Japanese owned manufacturer of 70% of Acura and Honda's ECU modules came to RTP
     designs with several objectives in mind. Aside from needing a desperate redesign of their internet
     presence, the company needed a way for department heads to update their respective portions of
     the KCST website content. RTP Designs eagerly satisfied KCST's requests and even agreed to
     take a road trip to Tarborro NC to deploy the website on their internal network. After putting on our
     static resistant booties and sitting in a cold server room, KCST's new web solution was unveiled.

     After positive reviews from the VP of business development, RTP Designs was asked to deploy a
     similar software solution for Keihin’s Michigan division.




     “
     In my role as an IT Manager at a Tier One Automotive Supplier, I am always looking for vendors who really
     bring something extra to the plate. What I mean is, not someone who can simply sell me a product, but a
     vendor who actually understands my business, it’s needs and can offer a true ‘value added’ service to their
     product.

     I consider RTP Designs to be one such partner. I have recently transferred from North Carolina to Michigan
     and I still rely on RTP Designs and their staff to meet and exceed my website needs. RTP Designs is one of
     only a handful of vendors that I continue to use from my time spent in the South. In my mind, the fact that I




                                                                                                      ”
     continue to go back to RTP Designs speaks volumes about Paul’s company, his staff, and the value they
     truly do add.
                                                     Chris Sandlin - IT Manager, KCST Tarborro
                                                                           www.cstech-inc.com
9.   Results
     Relativity
     Services Implemented:
     Branding, Traditional Marketing, Internet Presence
     As an international leader in Enterprise Application Modernization, Relativity Corporation under-
     stands the need to maintain a bleeding edge brand. In our initial meeting, RTP Designs cleared off
     the Relativity wipe board and began sketching possible redesign concepts while company princi-
     pals looked on. After a clear display of quick thinking and ingenuity, Relativity selected RTP
     Designs from a pool of over 20 vendors for the redesign of their web presence. After a month and a
     half of development and a review by the board of directors the company had a presence on the
     internet that was current and more reflective of the company's current direction.




     “
     RTP Designs exceeded our expectations. Designing a corporate website can be a landmine of competing




                                                                                                    ”
     visions. But their clear-sightedness and new ideas on design and usability gave us precisely the output we
     needed. They were also a pleasure to work with.
                                                Peter Mollins - Director of Marketing, Relativity
                                                                             www.relativity.com
10.   Results
      Wilkinson Supply Co.
      Services Implemented:
      Re-Branding, Content Management System, Internet Presence
      Wilkinson Supply Co. - a distributor of high end appliances and fixtures,came to RTP Designs in
      need of a serious rebranding and infrastructure initiative. The company’s showroom may have been
      elegant, but this was not communicated with their current brand. RTP Designs solved this with a
      complete brand analysis and revamp. A custom software package was also built that now allows all
      of Wilkinson’s sattelite showrooms to maintian individual web presences and communicate with
      clients more effectively.




      “
      When we initially approached RTP Designs to assist our business in tapping the online marketplace, we had
      no previous knowledge to bring to the table. But after working instep with their design and database teams,
      we not only feel more confident with our online presence, but also feel exponentially more prepared to




                                                                                                        ”
      tackle the online community in all its forms.

                                         Tradd Yancey - Marketing Manager, Wilkinson Supply Co.
                                                                    www.wilkinsonsupplyco.com
11.   More Information
      Company Website:
      http://www.rtpdesigns.com

      Company Blog:
      http://blog.rtpdesigns.com

      Staff Profiles Available on Lined In:
      Paul Gothier (http://www.linkedin.com/in/pgothier)
      Jason Jasura (http://www.linkedin.com/in/jasonjasura)

      Linked In Groups:
      Real Estate MasterMinds
      (http://www.linkedin.com/groups?gid=1570267&trk=hb_side_g)

      Phone:
      Direct: 919.341.0152
      Toll Free: 866.764.7482

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Rtp Designs Fact Sheet 3

  • 1. >> Interactive Marketing >> Traditional Marketing >> Web Development >> Consulting >> Results www.rtpdesigns.com Get There.
  • 2. 2. A Complete Approach Provides streamlined, effect marketing campaigns that drive results. One firm satisfying all your Delivering cutting edge technology marketing requirements. Branding/Image and terrific service. Traditional marketing InteractiveMarketing Interactive Marketing Innovative Solutions Solving clients marketing problems. Software Infrastructure logo design, copy writing, tagline development, core B Branding/Image message creation, photography print collateral development (brochures, magazine ads, fliers), Traditional marketing direct mail, radio, signage, booth design internet site design, multimedia presentations, online training, In Interactiv e Marketing search engine marketing, banner ad placement, social media, web content management systems (CMS), customer relations Software Infrastructure managers (CRM), email hosting/broadcasts, marketing analytics
  • 3. 3. A Managed Process 1. Develop Brand Branding/Image 2. Market Value Offerings 2 Mar Off ferings Traditional marketing Interactiv e Marketi eractive Marketing 3. Capture Consumer I pture Interest Solve Consumer Problems www. Internet Presence + Exceptional Collaterals sence+Exceptio 4. Convert Interested Visitor to Qualified Prospect erested Software Infrastructure 5. Nuture and Track Prospect With Online Software
  • 4. 4. Branding The Average Consumer Sees 1500 Marketing Messages a Day. Will Your Prospects Remember Yours? Besides being an important extension of your business, your brand is a combination of imagery and messaging intended to identity the massive value delivered with your goods and services Therefore, it is important to understand that branding is about getting your target market to choose you over the competition. The result, your prospects view your business as the best solution to their problem. We Create Brands That: >> Deliver Clear Messages >> Confirm Your Credibility >> Motivates Buyers >> Concrete User Loyalty “ RTP Designs’ high standards for quality easily set them apart from their ” compeition. They exceeded all expectations with their superb creative approach to our brand. I highly reccomend them to anyone. Susan M. Detweiler - President, SMD Group “ www.smdgroupllc.com RTP designs, developed an open line of communication from the start, they completed a wonderful website design for us, checking in with us every step of the way to make sure we were happy with the progress, and coming up with different ideas for items that we wanted changing. After setting up the Website, they helped us through setting up emails and have provided prompt support as needed throughout the year. RTP designs is a professional and talented group who have provided us with expert service and support. Cathy Morley - General Manager, Royal Oaks Stairs www.royaloakstairs.com
  • 5.
  • 6. 6. Traditional Marketing Marketing can be defined as: whatyou do to promote and grow your business. This includes market research, advertising, publicity, sales, merchandising and distribution. Traditional marketing techniques employ print, radio and/or television mediums. Types of Traditional Marketing We Specialize In: >> Market and Demographic Analysis >> Print Design >> Direct Mail >> Television Ad Placement (via Google) >> Radio Ad (Placement via Google) Technical Infrastructure If you are serious about your internet presence, you should be aware that it takes more than a few static pages to interact with customers effectively. A stale website is equivalent to an outdated brochure. Serious business owners recognize the need to keep consumers engaged with fresh content about their business, products and services. Our application development team has the tools and technical skill necessary to build a solution that will allow you to maintain control of your internet site and customer database. This capability is available regardless of your level of technical skill. It can also be accomplished from your internet browser. Web Based Software Solutions We Offer: >> Web Content Management Systems >> Ecommerce Shopping Systems >> Customer Relations Managers >> Email Broadcasting Systems >> Real Estate Property Management Systems >> Real Estate MLS and IDX
  • 7. 7. Results The Sutherland Wedding Venue Services Implemented: Branding,Traditional Marketing, Interactive Marketing, Software Infrastructure The Sutherland, a premiere wedding venue in Wake Forest, NC came to RTP Designs In need of some ground up branding and web marketing. RTP Designs worked close with the Sutherland over the course of 7 months and implemented a consistent branding campaign that included web design, brochure design, tradeshow signage, traditional and aerial photography and a comprehensive web analytics package. Automated weekly reports showed an average visitor to lead conversion rate of 7.37% - more than triple the industry standard. The Sutherland also appears on the first page of search results for key phrases such as "Wake Forest Wedding Venue" and "Event Wake Forest". “ After two very unpleasant experiences with two other firms, RTP Designs was the first to interpret our vision and create a internet marketing campaign that represents our look at The Sutherland. The campaign included a brochure, print ads and most importantly our website. Our website was extremely important to us. Being a new wedding venue and knowing that 90% of our client base would find us on-line, having the right website was key to our success. RTP Design not only designed and implemented our desires, they have successfully helped stream-line new business right to our e-mail addresses. We have officially been ” open for less than 6 months and can attribute our success to the team at RTP Design for their web develop- ment, marketing and management skills. Jennifer Jones - Marketing Manager, The Sutherland www.thesutherland.com
  • 8. 8. Results Keihin Carolina Systems Technology Services Implemented: Internet Presence, Software Infrastructure KCST, a Japanese owned manufacturer of 70% of Acura and Honda's ECU modules came to RTP designs with several objectives in mind. Aside from needing a desperate redesign of their internet presence, the company needed a way for department heads to update their respective portions of the KCST website content. RTP Designs eagerly satisfied KCST's requests and even agreed to take a road trip to Tarborro NC to deploy the website on their internal network. After putting on our static resistant booties and sitting in a cold server room, KCST's new web solution was unveiled. After positive reviews from the VP of business development, RTP Designs was asked to deploy a similar software solution for Keihin’s Michigan division. “ In my role as an IT Manager at a Tier One Automotive Supplier, I am always looking for vendors who really bring something extra to the plate. What I mean is, not someone who can simply sell me a product, but a vendor who actually understands my business, it’s needs and can offer a true ‘value added’ service to their product. I consider RTP Designs to be one such partner. I have recently transferred from North Carolina to Michigan and I still rely on RTP Designs and their staff to meet and exceed my website needs. RTP Designs is one of only a handful of vendors that I continue to use from my time spent in the South. In my mind, the fact that I ” continue to go back to RTP Designs speaks volumes about Paul’s company, his staff, and the value they truly do add. Chris Sandlin - IT Manager, KCST Tarborro www.cstech-inc.com
  • 9. 9. Results Relativity Services Implemented: Branding, Traditional Marketing, Internet Presence As an international leader in Enterprise Application Modernization, Relativity Corporation under- stands the need to maintain a bleeding edge brand. In our initial meeting, RTP Designs cleared off the Relativity wipe board and began sketching possible redesign concepts while company princi- pals looked on. After a clear display of quick thinking and ingenuity, Relativity selected RTP Designs from a pool of over 20 vendors for the redesign of their web presence. After a month and a half of development and a review by the board of directors the company had a presence on the internet that was current and more reflective of the company's current direction. “ RTP Designs exceeded our expectations. Designing a corporate website can be a landmine of competing ” visions. But their clear-sightedness and new ideas on design and usability gave us precisely the output we needed. They were also a pleasure to work with. Peter Mollins - Director of Marketing, Relativity www.relativity.com
  • 10. 10. Results Wilkinson Supply Co. Services Implemented: Re-Branding, Content Management System, Internet Presence Wilkinson Supply Co. - a distributor of high end appliances and fixtures,came to RTP Designs in need of a serious rebranding and infrastructure initiative. The company’s showroom may have been elegant, but this was not communicated with their current brand. RTP Designs solved this with a complete brand analysis and revamp. A custom software package was also built that now allows all of Wilkinson’s sattelite showrooms to maintian individual web presences and communicate with clients more effectively. “ When we initially approached RTP Designs to assist our business in tapping the online marketplace, we had no previous knowledge to bring to the table. But after working instep with their design and database teams, we not only feel more confident with our online presence, but also feel exponentially more prepared to ” tackle the online community in all its forms. Tradd Yancey - Marketing Manager, Wilkinson Supply Co. www.wilkinsonsupplyco.com
  • 11. 11. More Information Company Website: http://www.rtpdesigns.com Company Blog: http://blog.rtpdesigns.com Staff Profiles Available on Lined In: Paul Gothier (http://www.linkedin.com/in/pgothier) Jason Jasura (http://www.linkedin.com/in/jasonjasura) Linked In Groups: Real Estate MasterMinds (http://www.linkedin.com/groups?gid=1570267&trk=hb_side_g) Phone: Direct: 919.341.0152 Toll Free: 866.764.7482