SEO audits of a number of notable ecommerce brands and sites that was presented during the eTail West 2017 Display, Online Media, & Search Summit

1. WEST 2017
SEO SITE
audits
http://bit.ly/etail-seo

2. @eywu
linkedin.com/in/ericywu
github.com/eywu

4. BEARRACE

5. 1. High Valued Opportunities
• keywords: non-brand, 4 < position < 15
2. Search Results Analysis
3. Actions & Prioritization
• Technical
• Content
• Links
• User Experience
site audits:
the methodology

6. Tools of the trade

9. site audits:
brand retailers,
marketplaces,
distributors

18. Rating: The description has the same value as the Title.
You should rather enter a brief and accurate summary
of the page content in the Description.

20. Naturally, you won't find any partially hydrogenated oils,
high fructose corn syrup, or artificial anything but what
you will find in Kashi's chewy granola bars is just …

21. user experience:
modals + interstitials

26. configure
for the
user experience

28. content:
reviews + UGC

41. technical issues

46. 503 Service Unavailable

47. @eywu
http://bit.ly/etail-seo