1. Aestetix, Jeff Katz- May 2013
Who’s Looking atYou, Kid?
Exploring digital tracking technology and social implications.

2. Imagine a future...
http://dcclothesline.com/wp-content/uploads/2013/05/Obama-Big-Brother.jpg

3. We’re heeeere!
http://i.usatoday.net/yourlife/_photos/2011/07/27/Cellphones-dont-up-cancer-risk-in-kids-4F8GU96-x-large.jpg

4. Examples ofTracking
✤ Nearbuy

5. Examples ofTracking
✤ Euclid Analytics

6. ✤ You are not your data.
✤ The more data there is, the more power
there may be.
✤ How much is this power worth?
I feel uneasy...

7. FromVillage to City

8. Several privacy concerns:
✤ Who gets to see where I am
and when I’m there?
✤ Who owns my data?
✤ What can they do with my data?
✤ Can I opt-out?

9. This got us thinking...
✤ “They who can give up essential liberty
to obtain a little temporary safety,
deserve neither liberty nor safety.”
Benjamin Franklin
✤ Let’s find out what happens!
http://thehistoryjunkie.com/wp-content/uploads/2011/08/benjamin-franklin1.jpg

10. Introduce OpenBeacon
✤ Started as CCC Sputnik in 2006
by Milosch and Brita Meriac
✤ Real-time location tracking
using active RFID
✤ Deployed at CCC, HOPE,
Brucon, and other conferences

11. Hardware specs
✤ 2.4ghz ISM band
✤ Hardware is free, open source,
Creative Commons licensed
✤ Nordic semiconductor nRF24L01P
✤ Low cost hardware

12. From 24c3: Leica’s Dream
✤ Visual for 24c3 (2007)
✤ Written by Benjamin Maus
✤ http://old.allesblinkt.com/project/leicas-dream

13. Leica’s Dream

14. The Last HOPE (2008)
✤ Introduced “The AMD Project”
✤ Attendee Meta-Data - social network
✤ Data mining wet dream
✤ (HOPE is still alive, thanks
to the bad economy)
http://www.thelasthope.org/pressrel_badge.png

15. TLHVisuals: Leica 2.0

16. TLHVisuals: Social Network

17. TLHVisuals: Zones

18. TLHVisuals:Ajax

19. TLHVisuals: Rooms

20. TLHVisuals:Avatars

21. TLHVisual: Statistics

22. Other deployments
✤ The Next HOPE (2010)
✤ Brucon 2011
✤ Disease tracking (sociopatterns.org)

23. ✤ Possible use cases:
✤ Conferences
✤ Art installations
✤ Museums
✤ Trade shows
✤ Access control systems
✤ Search and rescue
✤ Health care
Some other ideas:

24. ✤ Good reasons for being tracked: 911
emergency services, health care,
law enforcement
✤ Bad reasons: misplaced
accountability, lack of agency
✤ Key point: how are you able to
consent, if at all?
Is tracking evil?

25. ✤ The attribution challenge
Why track at all?

26. ✤ The myth of "universally persistent
identity"
✤ IDESG/NSTIC (from the Obama
Administration)
Modern attribution efforts

27. Questions?
✤ aestetix
✤ aestetix@aestetix.com, @aestetix
✤ Jeff Katz
✤ kraln@kraln.com, @kraln