Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

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Slides zu meinem Vortrag beim Treffen des Lean Startup Circles FrankfurtRheinMain 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

Empresariales Tecnología

A Startup Story
Why you should care about being a Lean Startup

TwentyFeet – Check your Track

© 2013 //SEIBERT/MEDIA GMBH

The exit – bought by SumAll

© 2013 //SEIBERT/MEDIA GMBH

Our startup journey

January 2010:
Software-Development
with Team of 5

September 2009:
Ideation
Start of Prototyping

Autumn 2010:
Payment Feature

September 2010:
Launch with Feature
by Robert Scoble

July 2012:
Lean Startup Team

March 2011:
Growth Booster
Performance Tweet

July 2013:
Sold to SumAll

© 2013 //SEIBERT/MEDIA GMBH

Lean Canvas for TwentyFeet
1
›

Painful
aggregation
of data over
different
services

4
›

›

One tracking
for all services
Personal
analytics
dashboard

9

3
›
›

Easy to use
One-shopstop for
Social Media
Metrics

Scrum team
financed by
existing
business

›

›

5

Number of
User (later:
Active Users)
Revenue

›

›

Hosting
Development

›

Marketing

Social Media
Heavy User
(Twitter,
Facebook, …)
Small
businesses

Performance
tweet

6

7
›

›

›

8
›

2

›
›

Freemium
Micro payments
© 2013 //SEIBERT/MEDIA GMBH

Lessons learned

1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Don't fall in love with your solution

Image: Ash Maurya

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Focus on delivering value in the first place

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Focus on delivering value in the first place

Problem / Solution fit

Product / Market fit

Scale
© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Capture the customer value from the beginning

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Vanity metrics suck

# of users
revenue
revenue per user

© 2013 //SEIBERT/MEDIA GMBH

Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck

© 2013 //SEIBERT/MEDIA GMBH

Stay in touch
Find me on:
› Twitter: @pherwarth
› LinkedIn
› XING

© 2013 //SEIBERT/MEDIA GMBH

Sources
›
›

Focus on Value: rethwill on flickr
Capture Value: eioua on flickr

© 2013 //SEIBERT/MEDIA GMBH

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

1. A Startup Story Why you should care about being a Lean Startup

4. Our startup journey January 2010: Software-Development with Team of 5 September 2009: Ideation Start of Prototyping Autumn 2010: Payment Feature September 2010: Launch with Feature by Robert Scoble July 2012: Lean Startup Team March 2011: Growth Booster Performance Tweet July 2013: Sold to SumAll © 2013 //SEIBERT/MEDIA GMBH

5. Lean Canvas for TwentyFeet 1 › Painful aggregation of data over different services 4 › › One tracking for all services Personal analytics dashboard 9 3 › › Easy to use One-shopstop for Social Media Metrics Scrum team financed by existing business › › 5 Number of User (later: Active Users) Revenue › › Hosting Development › Marketing Social Media Heavy User (Twitter, Facebook, …) Small businesses Performance tweet 6 7 › › › 8 › 2 › › Freemium Micro payments © 2013 //SEIBERT/MEDIA GMBH

6. Lessons learned 1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH

12. Summary Lessons learned › Don't fall in love with your solution › Focus on delivering value in the first place › Capture the customer value from the beginning › Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH

Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

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