5 tips to increase your Google ranking

1. Degrees of involvement
5 tricks to increase
your Google ranking
twitter.com/philippebossin

2. Degrees of involvement
1. Use a decent
CMS

3. 1. Use a decent CMS
✓ The CMS (content management
system) of your website determines
searchability, it’s the foundation of your site
✓ Use well-known, proven systems:
✓ Wordpress
✓ Drupal
✓ ...

4. Degrees of involvement
2. Content matters

5. 2. Content matters
✓ Try claiming issue-ownership on
certain topics
✓ Check out what others are writing
about those topics; try to
complement or contradict
✓ Post regularly about those topics
for which you want to get a high
Google ranking

6. Degrees of involvement
3. Allow comments

7. 3. Allow comments
✓ Regular comments posted by
readers attract Google’s attention
✓ Allow commenting on your news
updates
✓ Try to answer every question posted in
those comments
✓ Try dedicated services such as Disqus,
Intense Debate.

8. Degrees of involvement
4. Encourage social
sharing

9. 4. Encourage social
sharing
✓ Content which is shared on Facebook and
Twitter gets higher Google ranking
✓ Put a Facebook like button and retweet
button on every page/news update.

10. Degrees of involvement
5. Google Analytics

11. 5. Google Analytics

12. 5. Google Analytics
✓ Use Google’s free Analytics service to
monitor how people reach your site
✓ via which search terms, external links, etc.
✓ increase the use of those search terms
and the number of updates/pages on
those topics. Use them in your headlines.
✓ => give readers what they’re looking for

13. Learn more?
Degrees of involvement
• www.philippebossin.be
• www.twitter.com/philippebossin
• online politics: www.facebook.com/epolitics