This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
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Plan a Digital Analytics Training Strategy for an Analytics Agency
1. Digital Analytics Training
Program Strategy
Describe how would you develop a training curriculum for a
GACP Agency to teach Digital Analytics strategy, GA
implementation, reporting process and analysis best
practices to clients with various levels of expertise?
Please share details and your approach.
4. • Market Research
– Prices (Discount for Bulk purchases)
– Product (KPIs, GA 101, GA 201, GA 301, GTM,
DataStudio, BigQuery)
– Place (inperson, online only, both)
– Promotion (Adwords, refer a friend, partnership
with conferences, GA blog)
• USPs (expert teacher, free for GA premium users, free
tag scanning voucher)
8. Notes
• Training Location & transport is Important
• State the price on the landing page
• Mention Discounts
• Add Badges in footer
• Add Testimonials
• Add course structure
• Add PDF how to sell this to your boss
• Mention Target audiecne
• Add video explaining course to landing page. this
video should be from the teacher.
9. SWOT• Strength
– Existing Client Base
– Cross-sell training to tag inspector users
• Weaknesses
– Time for teacher to learn slides
– Time to create and prepare slides
– Distance to travel
– Partnerships reduce margin
• Opportunities
– Partnerships with Universities
– Partnerships with DAA
– Partnerships with Chambers of commerce
– Partnerships with Conferences & WAW
– Partnerships with Vendors (Google, Telium)
– Affiliates and comparison sites
• Threats
– Google Academy, Google Squared, Google Garage.
– Content Changes frequently
– Lynda, Udemy, MeasureSchool, MarketMotive online competition
– Publishing portals moving into onsite training (e.g. eConsultancy, SmartInsight)
10. 3rd party Credentials
• GACP approved
• GTM certified
• GA individual certified
• Toastmaster
• Training the Trainer by SerialTrainer7
• Presentation Skills by SerialTrainer7
• DAA certified
25. Outreach
Carl Sadecki
Ex-Training Manager for JellyFish
https://www.linkedin.com/in/carlsadecki
Penelope Bellegarde
GA consultant & Ex-Graduate Trainer at PWC/Logan Todd
https://www.linkedin.com/in/penelopebellegarde
Alasdair Wightman
GA consultant & trainer
https://www.linkedin.com/in/alwightman
Nikki Rae
GA & SEO consultant & trainer
https://www.linkedin.com/in/nicolarae
Damion Brown
Ex-econsultancy trainer and GACP in Australia
damion@datarunsdeep.com.au
Mike King
Ex-Training Manager for SearchStar
https://www.linkedin.com/in/michaelaclandking
Courtney Hiles
Ex-Cardinal Path organiser of Train the Trainer
https://www.linkedin.com/in/courtneyhiles
Jeff Sauer
Digital Marketing Speaker, Teacher & Consultant.
https://www.linkedin.com/in/jeffsauer
Julian Junemann
https://twitter.com/jjanalytics
https://www.facebook.com/measureschool
https://www.youtube.com/channel/UClgihdkPzNDtu
oQy4xDw5mA
26. Feedback from Outreach
1. Pitch & adjust the content level - by
prequalifying users skill levels using
anonymous form (as users will general over-
estimate their skills level).
2. Twitter marketing on local training
competitors is very effective for lead gen.
3. Try to find users who have had a bad training
experience with a competitor.
28. Phil is a Google Tag Manager guru. I worked with him on a complex
implementation project for over 10 months and continued to be
impressed by his GTM & GA skills.
He provides creative solutions and is not shy about making
recommendations or improvements that he believes will add value.
Phil's expertise in Analytics and Google Tag Manager definitely make
him a great resource to work with.
Deeplaxmi Adke
Director, Digital Analytics at National Geographic Society
29. Date: Thu, 30 Jun 2016
From: Marcela Leon
To: Phil
Hi Phil,
I hope you are doing well. I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has
been amazing and I love seeing the data come through clean!
As I mentioned to you in our early conversations, we’re undergoing a website redesign that’s scheduled for end of Sept - early Oct. During this
time, eweb (ecommerce) has also been getting a facelift and going back to baseline. I wanted to bring these two projects back up to you in
hopes that I can have some of your time as we get closer to launch to ensure GTM is still working appropriately and since our new website will
be reactive to ensure we have mobile GA implemented, if needed.
Another project, down the line, that I’m hoping to work with you on is to ensure all our platforms (external) can track ecommerce as well. I
want to ensure we get a full picture of where our revenue is coming from.
Thanks again and take care
Marcela
P.S. I also referred you to a colleague of mine, I’ve spoken highly of you and he was interested in your information.
Marcela León
Manager, Digital & Web Content
Association of Clinical Research Professionals
www.acrpnet.org
I wanted to thank you for all the work you did in setting ACRP up
with GTM and Ecommerce tracking. Tracking has been amazing and
I love seeing the data come through clean!
30. Date: Wed, 31 Dec 2014
From: Neil Dickson
To: 'Phil'
You too! Happy New Year!
Neil Dickson | SEO Manager
LinkedIn: londonseoconsultant
Twitter: NeilDicksonDM
From: Phil
Sent: 31 December 2014
To: Neil Dickson
Hi Neil,
Ok, that makes sense!
* Yes, I have done alot of tiding-up in the GA and GTM account & I am very keen for it to stay "well maintained".
* I agree governance is needed for checking of Custom HTML and ensuring good processes when publishing to live.
* The project is "all done" but... I made some refinement having checked the processed GA data, hence the GTM changes.
Have a great new year :)
Thanks
Phil.
I hired Phil in December 2014 to audit Marie Curie's Google Analytics
& Google Tag Manager implementations. He did everything in the
brief and more' in an incredibly quick time with very short notice. He
also provided pro bono support after project closure. I wouldn't
hesitate to recommend Phil for GTM & GA implementations.
36. How to Create an
Effective Training Program
1. Perform a Training Needs Assessment.
2. Keep Adult Learning Principles in Mind.
3. Develop Learning Objectives.
4. Design Training Materials.
5. Develop Your Training Materials.
6. Implement the Training.
7. Evaluate the Training
8. Rinse, Repeat & Refine
http://blog.convergencetraining.com/how-to-create-an-effective-training-program-8-steps-to-success
38. Planning Objectives
• By the end of this session, you will:
– Understand how to plan a training session
– Know what elements should be included in a
training plan
– Know the difference between a learning objective
& learning outcome
– Build measurement into your training plan
39. Building a Training Program
• Assess
• Design
• Develop
• Implement
• Evaluate
40. Pre-Assessment
• What do you need to know?
– Who are you training?
– The existing knowledge of training participants
– Identify the gaps in what they know and what
they need to know
– How the training will help them accomplish their
work
– The type of training or job-related training they
have already experienced
41. Pre-assessment methods
• Needs assessment analysis
– E.g. Pre-assessment questionnaire
Discuss in pairs, 3 minutes – what other ways could
you collect data?
42. Training Program - Design
• Primary questions
– What do I want learners to be able to do as a
result of this training program?
• Learning Objectives / Outcomes
– What methods will I use to assist them to reach
this level of performance and knowledge?
• E.g. activities
– What resources will be used to deliver this
training program?
– How will this training be structured overall?
43. Training Session - Structure
• Starter
– Normally 1-3 minutes
– Introduction
• Learning Objectives / Outcomes
• Main Activity
• Plenary
– Assessment for Learning (Measurement)
44. Learning Outcomes
• Learning outcomes are the framework of a
training plan
• Identify what students will be able to do as a
result of participating in the training programme
– For example: ‘Students in this workshop will be able
to:..and demonstrate the following behaviours…’
• Explicit, concise, precise defined statements
• Clearly identify the expected behaviour
outcome(s)
45. Guidelines for Developing LOs
• Learning outcomes should include the following components:
– Results/outcome oriented
– Measurable
– Focused on only major job-related tasks
– Behavioral statements (e.g., not just knowing or understanding
something but demonstrating that they know it and understand it)
– Specific and precise about what they are to be able to do
– Clearly stated, no clutter
“As a result of participating in this workshop, learners
will be able to explain to students in a clear
manner how to use the
Harvard Referencing Standard to cite journal references”
46. Types of Learning Outcomes
• Three major domains of learning:
– Attitudinal Learning: Outcomes that aim to change or
enhance a learner’s attitude or motivation about a
subject. Changing a learner’s attitude about the
quality of information found in Wikipedia
– Cognitive Learning: Outcomes that aim to contribute
to a learner’s body of knowledge about a topic.
Providing statistics that show an increase in the
targeted use of HINARI
– Skill Learning: Outcomes that aim to help a learner
perform a job-related, behavioral task. Training a
learner to talk easily about the similarities and
differences between databases
47. Group Activity: SMART Objectives
• In pairs, review a lesson plan that you have
already delivered (10 minutes)
– Are they SMART objectives
• Specific
• Measurable
• Achievable
• Realistic
• Time-bound
– How could you make them SMARTer?
48. Selecting Learning Experiences
• Determine what learning activities (strategies)
are most effective and practical in the training
context
• Consider activities that cover a range of learning
styles
– Interactive Lecturette:
– Class Discussion:
– Small Group Exercises: 4-6 people
– Two & Three-person Exercises
– Case Studies
49. Example Learning Experiences
– Interactive Lecturette:
– Class Discussion:
– Small Group Exercises: 4-6 people
– Two & Three-person Exercises
– Case Studies
– Role-playing
– Simulations
– Games
– Surveys
– Quizzes
– Short Writing Exercises
– Observations
– Hands-on Work in Field
50. Selecting Training Resources
• Several kinds of training resources need to be
identified:
– Content Experts: Available/willing to assist in
development of training?
– Trainer(s): Available? Relevant experience? Cost?
– Materials: Books, pens, manuals, equipment, name
cards, food, etc.
– Time: How long? Training delivered across several
months or concentrated in a few days?
– Multi-part training? When are learners available?
51. Developing training materials
• Developing Materials
• Training materials should be:
– Easy to understand
– Economically produced
– Relevant to one or more learning outcomes.
– Contribute as a secondary source of information
and not act as the primary source
– Complement the learning experiences in which
learners are engaging
52. Developing training materials
– Include as much practical, direct job-based
information as possible.
– Describe process-oriented tasks in a step-by step
format, free of extraneous detail.
– Include illustrative examples that support text-
based information
– Minimal - students will use them primarily as a
reference.
53. Implement
• Primary questions to answer when delivering
training:
– Is the trainer prepared to facilitate the learning
experiences in an engaging manner?
– Have the appropriate training materials been
developed?
– Have questions been developed to challenge
learners and debrief the learning experience?
54. Engaging Learners
• Ten Steps to being positively engaging:
– Ask learners what they want to learn from the
training, and then list them.
– Probe learners with questions frequently;
interactivity should be an primary characteristic of
the training.
– Encourage application of material by providing
examples, posing job-based problems, and asking
learners to consider how they might apply what
they are learning.
55. Engaging Learners (2)
– Quiz and give feedback in a nonthreatening way.
– Start with questions instead of with providing
information (talking ‘at’ students)
– Pose alternative, thought-provoking questions and
scenarios to get students to critique and question
and get beyond the obvious.
– Start with what learners know to empower them
and identify what to build on.
– Use both visual and aural (hearing) modes of
learning.
56. Engaging Learner (3)
– Use organizing techniques (e.g., ‘Okay, we’ve just
addressed...now that let’s move to...)that help
learners keep track of where they are and what
they’ve learned.
– Use humor and stories to enhance content and
maintain learner motivation.
Deming, B., Ten Steps to being Positively Engaging, Training and Development,
January 2001, pp. 18-19.
57. Questioning
• Questions compel students to consider the
information they are learning. They serve several
learning purposes
– Explaining: Asks students to explain their responses or
poses a question that asks for elaboration.
– Problem solving: Poses problems for students to
answer.
– Debriefing: After a class exercise or field study event,
allows students to consider what they have
experienced.
58. Questioning (2)
• Predicting: Presents job-related, realistic
hypothetical situations for students to
consider.
Hyman, R., ‘Discussing Strategies and Tactics,’ Questions, Questioning Techniques,
and Effective Teaching (ed. W. Wilen), 1987, Washington, DC: national Education Association
pp. 138-139
59. Feedback
• Provide feedback on the learning experiences
in which you just participated.
– Was the learning experience engaging?
– Was it appropriately interactive?
– Was there a balance of instructor and student
provided information?
– Were questions posed that challenged students?
– Did it help students meet the stated outcome?
– Was it completed in a timely manner?
60. Evaluation
• Primary questions to answer when evaluating
training:
– How can you assess if the learning outcomes are being
addressed adequately during the development and
delivery of training?
– How can you evaluate the effectiveness of a training
program immediately after the delivery of training?
– How can you evaluate whether the learning from the
training is being applied in a work setting after
students complete a training program?
61. When to evaluate?
• Evaluation of training can be separated into
two primary categories:
– Formative: Occurs while the training is being
designed, developed, and delivered.
– Summative: Usually completed immediately after
training is conducted to evaluate the extent to
which learners enjoyed and believed they received
valuable learning. Can also be conducted over the
course of weeks or months after training.
62. Evaluation Methods: Formative
• There are several ways to evaluate the
effectiveness of training during design,
development, and delivery.
– Needs Assessment Analysis
– Content Expert Evaluation
– Beta Test of Training / Pilot Testing
– Pre and Post Training Questionnaire
– Trainer Assessment
– Student Questionnaire
– Class Interview
63. Evaluation Methods: Summative
• There are several ways to evaluate the
effectiveness of training after a training has
been conducted.
– In-class Questionnaires
– Post Training Questionnaires
– Post Training Debrief
– Interviews
– Journals
– Observations
64. Questions to Consider
• When considering formative and summative
evaluation methods for your own training
program:
– What kinds of evaluation are likely to be easiest to
implement? Most difficult?
– What kind of evaluation are learners most likely to
respond to? Least likely?
– What logistical issues do the various forms of
evaluation pose for trainers and learners?
65. Developing a Lesson Plan
• A session or lesson plan is a map that outlines
the design of your training programme
• In your group, identify the elements of a
lesson plan, (20 mins)
– What components of a lesson plan MUST be
present?
– Brainstorm and present your lesson plan template
to the group
66. Planning Exercise – 20 minutes
• Begin to develop a lesson plan for the
presentation assignment
– Write a statement for this learning outcome
– Consider timings
– Measurement techniques (AfL)
– What is missing?
– How could it be improved?
67. Have a question? Phone: +44 (0)20 3199 8473
Digital training
from the
experts
Econsultancy training: Spring 2016
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70. Meet Tim Fidgeon
Trainer for content, online copywriting and
mobile marketing courses
Tell us about your career so far.
I’m fascinated by how people think. In the 90s, digital emerged
and clearly had the potential to change everything –
marketing, commerce and inter-personal communications. So,
I studied Human-Computer Interaction (MSc) and joined the
fun. Overan exciting career, I have worked both client-side and
agency-side. My goal is to keep learning about the
relationships between audiences, technologies and business.
Do you have any unspoken rules you work to when
dealing with digital content?
I always imagine that I’m trying to explain something to mymum!
Do you have any work mistakes you’ve made that make
you cringe?
I once argued for ‘my idea’ in a meeting and was told that
we were looking for the ‘best idea’ and that holding onto
my ego was a mistake. They were right.
What do you think makes for a great training experience
for your trainingdelegates?
Interactive exercises. Practical guidelines. Real-world
research. Discussion of personal examples. Developing an
Action Plan that delegates can take back to the office.
What’s the biggest mistake someone can make with
their online copy?
The biggest mistake is to think that you know everything and to
stop listening and experimenting.
Why is digital content and great online copy so important?
Content is the salesman, it closes the deal – everything else
just gets you into theroom.
Tim Fidgeon
Online copywriting and content
marketing
Tim Fidgeon has been helping
companies develop market-leading
digital strategies,
experiences and content since the late 90s.
He is now a freelance trainer and consultant
working
with many brands including Coca-Cola, Sony,
Vodafone and GeneralMotors.
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REcommEnDED READInG:
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Understand digital,
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Mike was a Professor of Design and
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74. Meet Michelle Goodall
• Tell us a bit about your
background and career so
far.
• I started off in digital 17
years ago and the agency
I worked in did SEO,
linkbuilding and PR
campaign executions. We
did a lot of digital ‘firsts’ –
the first webchats in the
UK, the first live
• internet TV broadcast
How do you like to run your training courses? And what
do you think helps delegates to get the most out of
them?
I run them in a consultative way, bringing out as much talent
and knowledge as I can in the room, so delegates get the
opportunity to learn not just from me, but from others. I like to
have fun, but I promise no cheesy ice-breakers or
mime/puppet- led exercises…
Do you have a ‘golden rule’ when it comes to social
media? And if so, what is it?
My advice if you are annoyed or angered by a social media
post, is walk awayfrom your laptop or phone….never respond
in anger orimmediately.
So many things are missed in social posts – there’s limited room
for humour and non-verbal signals such as a raised cheeky
eyebrow. Much can be lost in translation. Above all, be nice. Be
thoughtful. Be careful.
Michelle
Goodall
Socialmedia
Formerly Digital Director at Top 20 PR
Agency Lexis PR, Michelle has over 14
years strategy communications
consultancy and implementation
experience. She was onthe
London 2012 PR contingency committee
and has been listed on Freshnetwork’s Top
20 social media speakers andexperts.
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REcommEnDED READInG:
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Highly regarded in his field, Kelvin
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REcommEnDED READInG:
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in Ecommerce
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Customer Journey
• PersuasiveDesign
Chris
Rourke
Usability and User
ExperienceChris is the Founder and Managing
Director for User Vision, a leading
user experience consultancy,
where he has worked with
organisations including BBC, Ikea
and Nokia. Chris is a recognised
leader in the user experience
community in the UK,and has
worked in usability, accessibility,
human computer interaction and
ergonomics forover 20 years.
To find out more visit:hello.econsultancy.com/focus-on-
cx
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your Site – Advanced
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Selling in theDigital
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• Usability and Persuasionin
Ecommerce
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How to Deliver Digital
Growth
PaulRouke
Usability and Conversion
Optimisation
Paul is regarded as one of the top
experts on conversion
optimisation and usability. He
started PRWD, a specialist CRO
and UX agency 10 years ago
after spending 7 years working in
usability and customer
experience at the UK’s largest
home shopping business, Shop
Direct Group.
r
To find out more visit:
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embarrassment of riches when it comes to data, it’s no
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REcommEnDED READInG:
The Promise of First-Party Data report
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To find out more visit:hello.econsultancy.com/measure-and-
analyse
80. Meet Andrew HoodTell us a bit about your background and career so far.
I had a fairly heady introduction to the world of digitalduring
the dot com boom/bust in the late 1990s when everyone
was making it up as they went along. I ended up running
the technology behind what became the largest global
hotel booking website at the time, and from that got into
building analytics tools. I spun out one of those tools into a
startup business (Lynchpin), evolved that to a consultancy
and have been running that for the past 10 years. I’ve
been an Econsultancy trainer for 8 years now.
Any cringey mistakes you’ve made at work that you’d
care to share with us? What did you learn from them?
My first business ended up competing directly against Google
with an analytics product we’d developed, and Google started
giving it away for free! That wasn’t a lot of fun, but I learned a
lot about sales, marketing, product development under
pressure and I think what is now affectionately known as
“pivoting” (i.e. rebuilding the business from scratch as a
consultancy!).
Do you have one fundamental piece of advice you would
give to anyone involved in measurement and analysis?
If so, what isit?
Asking the right question is often much, much harder than
pulling some data out or doing some sophisticated analysis,
but ultimately that starting point makes or breaks theanalytics
process. So focus on having clear objectives, asking the
right questions, being clear on the outcome you’re looking
for and don’t just dive in.
What’s the most rewarding thing about being a trainer?
Finding out that it has had a long term positive impact on a
delegate’s role and/or career. It’s nice to get good feedback on
the day, but much better to bump into someone andfind out it’s
been helpful when they got back to the office.
There’s a lot of talk about data-driven marketing. What’s
your take on the relationship between data and
creativity?
It’s the fundamental relationship underpinning a decent test
and learn approach: you need the data to prove if it works, and
the creativity to come up with ideas to test in the first place.The
challenge is staying robust with quantifying success while
being experimental with trying new ideas.
AndrewHood
Intensive: Mastering
Analytics
Andrew Hood cut his internet teeth in
1999, heading up technical
operations for the largest global hotel
website of the
dotcom boom, all-hotels.com. He is
currently Managing Director of Lynchpin,
helping clients including HSBC, Cartoon
Network, Tesco Bank, Dyson, and the
Government DigitalService.
81. Find out more information visit: www.econsultancy.com/training
Subscribing to EconsultancyEconsultancy is the only business of its kind that bridges the gap between strategy
and action through a mix of research, training and events.
And an Econsultancy subscription provides access to an unrivalled raft of resources
that will enable you and your team to excel at digital.
Research reports
Browse our library of over 500 reports including best
practice guides, trend and innovation reports, digital
marketing templates, market data and survey reports.
Webinars
Join regular webinar sessions that distil the mostimportant
developments, trends and innovations indigital.
Roundtables
Opportunities to discuss your most pressing concerns and
share ideas amongst cross-industry peers (always
Chatham House rules).
Casestudies
Explore hundreds of case studies from brands using
best practice to achieve great results.
Elearning
Online, interactive learning modules covering fundamental
digital marketing knowledge, designed to let you learn at
your own pace.
To find out more: econsultancy.com / resources@econsultancy.com / +44 (0)20 7269
1450
82. Digital TransformationWe can guide you through the challenging
field of digital transformation, addressing
the big questions around structure and
staff, without forgetting the day-to-day best
practice that will fuel your success.
Whether you need to re-engineer every process and skillset,
or simply move to a new technology platform, we’ll work
closely with you to develop acompletely bespoke
programme, addressing:
- Strategy
- People
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- Technology
From limited tactical engagements to holistic, strategic
transformation, there’s a cost-effective digital
transformation programme perfect foryou.
To find out more about digital transformation, visit:
www.econsultancy.com/excellence
83. Training Course ListingAdvertising
•Digital Media Planning
•nEW Programmatic
•Social Media
Paid Advertising
Content
•Content Marketing forWeb,
Mobile and Social Media
•Digital Content Strategy
•Editorial Planning and
Content Calendars
•Online Copywriting
•Online Copywriting –
Advanced
•Video Marketing Strategy
CustomerExperience
•Creating Superior Customer
Experiences
•Intensive: Mastering
Customer Experiences
•Mobile Usability and UX
•Multichannel Marketing and
the Customer Journey
•Personalisation – Enhancing
the Customer Experience
•Persuasive Design
•Usability and Persuasionin
Ecommerce
•Usability and
User Experience
Data &Analytics
•Google Analytics
•Google Analytics:
Optimising Your Site–
Advanced Workshop
•Intensive:
Mastering
Analytics
•Web Measurement and
Analytics
•nEW [Big] Data-Driven
Marketing: How to Getit Right
Ecommerce
•Conversion Optimisation –
How to Deliver DigitalGrowth
•Ecommerce and Online
Retailing – Two DayWorkshop
•Online Merchandising –
Selling in the Digital Age
•Usability and Persuasionin
Ecommerce
Email &eCRM
•eCRM
•Email Marketing
•Email Marketing – Advanced
•Intensive: Mastering eCRM
Mobile
•nEW MobileMarketing
•Mobile Usability and UX
Search Marketing
•PPC
•Search Engine Optimisation
(SEO) Marketing
•SEO, PPC and Conversion:
International Strategy
•SEO: Applied On-Page
Optimisation
•SEO: Building Backlinks
Workshop
Social
•Fast Track Social Media
•nEW Intensive:Mastering
Social Media
•Online
Community
Management
•Social Media and OnlinePR
•Social Media and Online PR –
B2B
•nEW SocialMedia Customer
Service
•Social Media
Paid Advertising
Strategy andOperations
•nEW AgileMarketing
•Coding for
Digital
Professionals
•nEW Digital Trends and their
Business Applications
•Fast Track Digitalfor
Creatives
•Fast Track Digital Marketing
•Fast Track Web Technology
•Mastering Digital Project
Management
•Web Project Management –
Avoiding Disasters
84. How to
book a
courseYou can book
online by visiting:
econsultancy.com
/ knowhow
or if you have a
question, get in touch –
we’re happy tohelp.
• Call us:
+44 (0)20 3199 8473
• Email us:
knowhow@econsultancy.co
m
• Book online:
econsultancy.com/knowhow
econsultancy.co
m
Econsultancy has been at
the forefront of marketing and
ecommerce skills and insight longer
than anyone. Many of theworld’s most
successful companies turn to Econsultancy
resources – from our leading guides on
digital marketing best practice to our hugely
popular events, respected training programme
and for our capability assessments and digital
transformation programmes.
With a global network of experts in
marketing and ecommerce, Econsultancy
can help you accelerate towards digital
excellence, wherever you are on
your journey.
86. Book onto one of our classroom courses and we’ll teach you
the practical skills and tips you will be able to use every day.
Our training days are informal, engaging and involve a mix of
teaching, individual exercises, group exercises and Q&A
sessions. "The course was well
delivered and I got a lot
out of it which I can go
back and implement"
Since launching in 2012 Google Tag Manager
(GTM) has gained users faster than any other
tag management solution in history. And here’s
why. GTM is well-designed, offers powerful
functionality, ease of use and it’s free.
So it’s been a no-brainer for many
companies to make the transition.
Plus, the addition of an SLA for Tag
Manager 360 customers means
this is now a safe option, even for
the largest enterprise websites.
Introduction
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
87. If you’ve heard about GTM but don’t
know where to start, or if you’re
already using the tool but want to
learn more about its power and
potential for your business, then
this course will give you a
detailed overview of what you
need to know.
Google
Tag
Manager
One day
course
Onedaycourse
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
The
course
This course will help you
translate and dissect each part
of the GTMtool, including the
more advanced features
and functionality. Each trainer has
vast experience in the
implementation, management
and auditing of a number of GTM
accounts. So if you don’t already
have an account we will run
through the set up process.
Having basic knowledge of HTML
would be an advantage, but it’s
notmandatory.
Atthe end of the day, you’ll come
away feeling confident in using
GTMand understand the
business benefits it brings in
regards to creating efficiency.
What we’ll
cover
Introducti
on› Introduction to a tag
manager. How itworks
› What you can implement and
how it affects to your current
marketing strategy and
implementation
› Tags, rules and variables in
GTM
› User interface
› User management
Google Analytics &Google Tag
Manager› Google Analytics tags (page
views, events, social
tracking)
› Cross domain tracking
› Ecommerce
tracking for
GoogleAnalytics
Auto event
listeners› Clicks, link clicks andform
submit listeners
› Auto event listeners
› Auto event variables (element
class, element ID, element
URL and element text)
› Deploying the GTMauto event
listeners
› The GTMdata layer
Additional
configurations› Floodlight integration with
GTM
› Floodlight approval
processfor displaytags
› AdWords tags and
implementation
› Custom HTML tags to
implementany other script or
trackingDebugging andpublishing
› Manage versions in GTM
› Preview the implementation.
Debug possible errors or
issues
› Push in live. Review to
guarantee accuratedata
Looking for a
private training
course?
We offer totally flexible training
courses for any class size, on any
date, at any location and with the
content of your choice.
£499+
VAT
1Day
Classroom
Course
London,
Surrey &
Sussex
88. Brainfood
As well as providing
complimentary food and drink all
day, we also believe that what you
eat and drink when you learn is
important too. Our menus are well
known to improve brain capacity
and
concentration. But if chocolate
helps you learn, then we have that
too. Ourtrainers
Manyof our trainers are practitioners within
Jellyfish and work on real client accounts. We’ve
taken this approach as it ensures thatyour
teacher is current, knows their stuff and are
teaching you the things thatmade us successful.
Ourfacilities
Wehave comfortable and modern
facilities with the latest tech to
ensure the optimum learning
experience. Wealso run our courses
in our offices, so expect to get a
taste of real agency life while you’re
withus!
10:00
Session
1
11:30
Break
11:45
Session
2
13:0
0
Lunc
h
13:45
Session
3
15:30
Break
15:45
Session
4
17:0
0
Finis
h
A
M
P
M
Your
itinerary
YourDay
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
Aswe're on the 22ndfloor in The Shard
then there maybe a photo opportunityortwo:-)
What to expect
We take our training
courses seriously and
understand how
important it is for you
to get the most out
of your day.
89. CorporateCreditsPackage
CorporateCredits
entire team. Many clients also find
purchasing credits in advance can be
an effective way to allocate training
budget for the year ahead.
three training venues (London,
Brighton or Reigate) and are valid
for any staff member to redeem, any
time within a twelve month period
frompurchase.
£350
PP
SAVE
30%
£250
PP
SAVE
50%
1 FULL
DAY
COURSE
10
COURSE
CREDITS
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
The more you buy, the more you
save
Our Corporate training
packages offer the perfect
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larger numbers of employees
or developing
skills across multiple disciplines. £499PP £375PP
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A flexible way to train your team
20COURSE 100COURSE
It’s a great way to provide flexible training at Credits can be redeemed against
any ofour
CREDITS CREDITS
a time and location that works best for your scheduled courses running at
any ofour
90. ThreeGreatLocations!
Londo
n
TheShardThis is our prestigious
flagship training facility in
the iconic Shard right next
to London Bridge Station
and BoroughMarket.
22nd
Floor
The
Shard
32LondonBridge
Street London,SE1
9SG
Surre
y
ReigateGeta taste of agency life at
our Reigate office, just a
five minute walk from
Reigate station and close
toa NCP car park.
Jellyfish
House 31
LondonRoad
Reigate
Surrey,RH2
9SS
Susse
x
BrightonOur Brighton office is
conveniently located in the
popular area of the city,
within walking distanceof
the train station and NCP
parking.
Sovereign
House
Church
Street
Brighton
EastSussex,BN1
1UJ
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk