1. Using social media for generating advocacy, reputation management, and customer service Ivan Croxford General Manager, Digital Marketing Services, BT Business
2. Engaging customers is still largely an offline activity by SMEs Research: Voice of the SME 2009
7. Tread carefully! “ It takes twenty years to build a reputation, and five minutes to ruin it …” Warren Buffett
8. But being open and transparent pays off! “ I honestly believe that if Redfin were stripped absolutely bare for all the world to see, naked and humiliated in the sunlight, more people would do business with us” Glenn Kelman, CEO